johndavis said:
did anyone really care about the community back when you could own 1 AM and 1 FM in a market? It's always been about the money. I'm not sure if the good old days were really that good.
You're exactly right. There were several important changes that "killed radio as we knew it."
One had to do with the growing and expanding federal government. Used to be that neighbors took care of neighbors, and in some small towns, that's still the case. But the government sought to insert itself in the process, and slowly took over a lot of "community service" functions originally done by radio. The final nail came with the establishment of the Department of Homeland Security in 2001. Radio was left out of the mix. But it began in the 50s with the Civil Defense Act.
The next step came with the geometric explosion of the number of radio stations. There used to be a couple hundreds stations, then a couple thousand. Then ten thousand. More stations drove down market shares, lower shares meant less money, and less money meant the need to economize. The scarcity factor, once an issue in 1934, was no longer a problem. Just print more licenses. If there's interference, then cut back power.
The Reagan Revolution took its share. The Republicans wanted to divert domestic spending to foreign spending. Less money for the FCC, more for defense and state. Systematic cutbacks on M Street. Outsourcing of engineering oversight. Elimination of the 3rd Phone license. Elimination of news requirement. Elimination of community ascertainment. It all happened under Reagan's watch in the 80s.
At the same time, there already was consolidation going on among the big owners at the time. Broadcasting went to Wall Street in the late 70s. By 1988, Wall Street was running everything, with mergermainia in full bloom. Remember when Ted Turner wanted to buy CBS? Using junk bonds to but the Tiffany Network? That was in the 80s.
On and on. Those who blame CC or the 96 Act are ignoring the REAL killers that happened in the 25 years before. CC is convenient, and with Mays leaving, it's fun to pin the tail on the donkey. But he was never the real problem. The real problem was that radio became popular. When something becomes popular, everyone wants a piece. It's like the celebrities with the paparazzi following them around. That wouldn't happened if they were nobodies. Same with radio. You become a victim of your success.