The old 107.9 WIFE-FM

[Potts]

Remember when WIFE was Happy Day radio and they had the little yellow ball with the smiley face on about every other car radio antenna in town?

 

[cspotrun]

Sorry to rain on anyone's parade but the calls are in use...94.3 WIFE, a Country FM and WIFE-AM, a Classic Hits AM....

i think we ESTABLISHED THAT the calls were being used several posts ago, go back and read them. i just suggested that it would be great if the calls came back to Indianapolis on a Classic Hits Station. by the way some of you in town may be aware of a local radio documentary called "Indianapolis Radio Wars", the war between WIFE and WNAP it played to OVERFLOW AUDIENCES at the IMAX theater, and was also shown on PBS in town, so if you think NOBODY remembers the calls WIFE....

 

[MikeStandardsFromIndiana]

Sorry to rain on anyone's parade but the calls are in use...94.3 WIFE, a Country FM and WIFE-AM, a Classic Hits AM....

I do believe that that's been mentioned that the calls are in east central indiana aka 94.3 Rushville and 1580 in Connersville.

I think most radio buffs on this site already kind of knew that

so sorry to rain on your parade

 

[Lamont Lester]

by the way some of you in town may be aware of a local radio documentary called "Indianapolis Radio Wars", the war between WIFE and WNAP it played to OVERFLOW AUDIENCES at the IMAX theater, and was also shown on PBS in town, so if you think NOBODY remembers the calls WIFE....

Arbitron lists the 12+ Indpls metro population at a little over 1.4 mil. Those overflow audiences totaled to less than one percent of that population.

As for how well a set of heritage calls will serve the rollout of a new classic hits radio station? Look to 5pm on Sept 9, 1994. The booming voice of Chuck Riley declaring the return of "the wrath of the Buzzard." And the loud yawn with cries of "been there, done that" from the listening public.

Now, if you want to talk about the future of classic hits in Indpls, I think we might be more in agreement. But I doubt if the emotion and nostalgia of burdening that format with a long gone set of "heritage" calls should be part of any real discussion.

 

[Hoosierky]

It seems to this outsider it would be better to establish a new brand (Call letters, imaging, etc) with no baggage or assumtions of the past than to re-establish the past. Like the old saying, "You can never go home". There are some elements that you can do now that were done long ago (answer the damn phones, remotes were a personality is actually there, etc) but spend the money on advertising, jocks with a clean slate.

 

[flip23]

WMJI Cleveland's version of classic hits is heavily weighted toward late 60s music. They are #1 6+ and have some decent demos.

 

[Lamont Lester]

WMJI Cleveland's version of classic hits is heavily weighted toward late 60s music. They are #1 6+ and have some decent demos.

Isn't that the frequency of the old WKYC-FM? ;D

 

[pbf1]

WMJI Cleveland's version of classic hits is heavily weighted toward late 60s music. They are #1 6+ and have some decent demos.

Isn't that the frequency of the old WKYC-FM? ;D

KYW-FM! And, in fact, WTAM-FM!

 

[MikeStandardsFromIndiana]

WMJI Cleveland's version of classic hits is heavily weighted toward late 60s music. They are #1 6+ and have some decent demos.

And they go on air as Majic 105.7

OH YEAH NICE USE OF THE WMJI CALL LETTERS

 

[cspotrun]

by the way some of you in town may be aware of a local radio documentary called "Indianapolis Radio Wars", the war between WIFE and WNAP it played to OVERFLOW AUDIENCES at the IMAX theater, and was also shown on PBS in town, so if you think NOBODY remembers the calls WIFE....

Arbitron lists the 12+ Indpls metro population at a little over 1.4 mil. Those overflow audiences totaled to less than one percent of that population.

sorry but the theater wouldn't hold 1.4 Million....

As for how well a set of heritage calls will serve the rollout of a new classic hits radio station? Look to 5pm on Sept 9, 1994. The booming voice of Chuck Riley declaring the return of "the wrath of the Buzzard." And the loud yawn with cries of "been there, done that" from the listening public.

the problem with that was they didn't meet expectations, and they strayed too far away from the Original NAP, and only used the calls as a hook "for something else"...

Now, if you want to talk about the future of classic hits in Indpls, I think we might be more in agreement. But I doubt if the emotion and nostalgia of burdening that format with a long gone set of "heritage" calls should be part of any real discussion.

a few years ago Ford brought back the Mustang,GM The Camero,(with Great Success) i guess YOU would have had these two car companies ignore THE HERITAGE OF THESE BRANDS, AND INTRODUCE THE SAME CARS UNDER DIFFERENT NAMES....

 

[cspotrun]

It seems to this outsider it would be better to establish a new brand (Call letters, imaging, etc) with no baggage or assumtions of the past than to re-establish the past. Like the old saying, "You can never go home". There are some elements that you can do now that were done long ago (answer the damn phones, remotes were a personality is actually there, etc) but spend the money on advertising, jocks with a clean slate.

if they used YOUR logic, Ford wouldn't have brought back the Mustang or GM the Camaro, THEY WOULD HAVE ESTABLISHED A NEW BRAND..."YOU CAN NEVER GO HOME"? THEY DID and they are doing quite well with it, you must agree.... good thing you are not running a radio stations or a car company...

 

[Lamont Lester]

One more word and then I'm shaking the dust and saying goodbye to this thread.

It appears that somehow I've really struck a nerve. For that, I apologize to you Who Dat.

As I've said, if you want to talk about the future of classic hits in the market, please let's have that conversation. But let's do it without the specter of nostalgia for a set of long gone call letters.

 

[KeithE4]

if they used YOUR logic, Ford wouldn't have brought back the Mustang or GM the Camaro, THEY WOULD HAVE ESTABLISHED A NEW BRAND..."YOU CAN NEVER GO HOME"? THEY DID and they are doing quite well with it, you must agree.... good thing you are not running a radio stations or a car company...

Apples and oranges. Car companies sell to the public. Radio does not sell to the public. It sells to the advertisers, most if not all of whom target specific audiences. If the advertiser doesn't want to target its ads to people my age, then it doesn't have to. It's their money that pays the radio stations' bills. The public gets radio for free.

Even car companies don't target their advertising to us geezers. They'll certainly take our money, but (taking your example) Ford isn't targeting the Mustang to me. Car companies want people to think they're "young and hip" - to use a geezer-term - by buying their cars, not old and grey (like me ;D ). I don't have a problem with this. It's always been this way.

 

[N_D_Radioguy]

Sorry to rain on anyone's parade but the calls are in use...94.3 WIFE, a Country FM and WIFE-AM, a Classic Hits AM....

i think we ESTABLISHED THAT the calls were being used several posts ago, go back and read them. i just suggested that it would be great if the calls came back to Indianapolis on a Classic Hits Station. by the way some of you in town may be aware of a local radio documentary called "Indianapolis Radio Wars", the war between WIFE and WNAP it played to OVERFLOW AUDIENCES at the IMAX theater, and was also shown on PBS in town, so if you think NOBODY remembers the calls WIFE....

All that mean is that there are more than 250 [the average capacity of a movie theater] radio nerd in Indy.

Try to screen that in ANY other market... go ahead... and just listen to the crickets.

Of course, you're paying such close attention to the market, you've missed that WJJK hasn't been "Jack" for YEARS now.

I believe it was Krusty the Clown who succinctly put it:

"You, sir, are an idiot."

 

[MikeStandardsFromIndiana]

Sorry to rain on anyone's parade but the calls are in use...94.3 WIFE, a Country FM and WIFE-AM, a Classic Hits AM....

i think we ESTABLISHED THAT the calls were being used several posts ago, go back and read them. i just suggested that it would be great if the calls came back to Indianapolis on a Classic Hits Station. by the way some of you in town may be aware of a local radio documentary called "Indianapolis Radio Wars", the war between WIFE and WNAP it played to OVERFLOW AUDIENCES at the IMAX theater, and was also shown on PBS in town, so if you think NOBODY remembers the calls WIFE....

All that mean is that there are more than 250 [the average capacity of a movie theater] radio nerd in Indy.

Try to screen that in ANY other market... go ahead... and just listen to the crickets.

Of course, you're paying such close attention to the market, you've missed that WJJK hasn't been "Jack" for YEARS now.

I believe it was Krusty the Clown who succinctly put it:

"You, sir, are an idiot."

WJJK is more of a Q95 meets Oldies 93. they dont play the rap music or urban ac music Jack played.

 

[cspotrun]

if they used YOUR logic, Ford wouldn't have brought back the Mustang or GM the Camaro, THEY WOULD HAVE ESTABLISHED A NEW BRAND..."YOU CAN NEVER GO HOME"? THEY DID and they are doing quite well with it, you must agree.... good thing you are not running a radio stations or a car company...

Apples and oranges. Car companies sell to the public. Radio does not sell to the public. It sells to the advertisers, most if not all of whom target specific audiences. If the advertiser doesn't want to target its ads to people my age, then it doesn't have to. It's their money that pays the radio stations' bills. The public gets radio for free.

Radio:101... if you own or are PD of a Radio Station YOU ARE FIRST SELLING YOUR PRODUCT TO A LISTENING PUBLIC, WITHOUT THEM YOU HAVE NO PEOPLE NOTHING! IF WHAT YOU SAY IS TRUE, HOW IS WLS-FM,CBS-FM, KEARTH AND OTHERS MAKING A LIVING ON CLASSIC HITS? ARE THEY STUPID OR ARE Y O U SMARTER THAN THEY ARE? AHH NO...

Even car companies don't target their advertising to us geezers. They'll certainly take our money, but (taking your example) Ford isn't targeting the Mustang to me. Car companies want people to think they're "young and hip" - to use a geezer-term - by buying their cars, not old and grey (like me ;D ). I don't have a problem with this. It's always been this way.

I've seen tv commercials for the mustang, one had Steve McQueen in it, re=creating that scene from "Bullet", how many 25 year olds can relate to a movie over 40 years old??? who do you think they were targeting, sparky? there is only 1 reason ford brought back the mustang heritage! with the baby boomers, who can NOW afford one if they never had one in 1968.

 

[cspotrun]

Sorry to rain on anyone's parade but the calls are in use...94.3 WIFE, a Country FM and WIFE-AM, a Classic Hits AM....

i think we ESTABLISHED THAT the calls were being used several posts ago, go back and read them. i just suggested that it would be great if the calls came back to Indianapolis on a Classic Hits Station. by the way some of you in town may be aware of a local radio documentary called "Indianapolis Radio Wars", the war between WIFE and WNAP it played to OVERFLOW AUDIENCES at the IMAX theater, and was also shown on PBS in town, so if you think NOBODY remembers the calls WIFE....

All that mean is that there are more than 250 [the average capacity of a movie theater] radio nerd in Indy.

Try to screen that in ANY other market... go ahead... and just listen to the crickets.

THANK YOU FOR MAKING MY POINT! WIFE-FM WOULD ONLY WORK IN INDIANAPOLIS, WHERE PEOPLE WHO PAYED MONEY TO SEE IT AT THAT THEATER, AND OTHER SHOWINGS, REMEMBER IT, AND WOULD CONNECT TO "CLASSIC HITS" the kind of music THAT WAS PLAYED ON WIFE...

Of course, you're paying such close attention to the market, you've missed that WJJK hasn't been "Jack" for YEARS now.

WJJK IS NOT classic hits, it is some consultants or corportate weasel's idea of a substitute, they are what they are but they wouldn't do so well with real classic hits IN TOWN.
I believe it was Krusty the Clown who succinctly put it:

"You, sir, are an idiot."

and YOU sir are quoting "Krusty The Clown"
WHO IS THE IDIOT?... LET ME HELP YOU, YOU ARE...

 

[MikeStandardsFromIndiana]

Sorry to rain on anyone's parade but the calls are in use...94.3 WIFE, a Country FM and WIFE-AM, a Classic Hits AM....

i think we ESTABLISHED THAT the calls were being used several posts ago, go back and read them. i just suggested that it would be great if the calls came back to Indianapolis on a Classic Hits Station. by the way some of you in town may be aware of a local radio documentary called "Indianapolis Radio Wars", the war between WIFE and WNAP it played to OVERFLOW AUDIENCES at the IMAX theater, and was also shown on PBS in town, so if you think NOBODY remembers the calls WIFE....

All that mean is that there are more than 250 [the average capacity of a movie theater] radio nerd in Indy.

Try to screen that in ANY other market... go ahead... and just listen to the crickets.

THANK YOU FOR MAKING MY POINT! WIFE-FM WOULD ONLY WORK IN INDIANAPOLIS, WHERE PEOPLE WHO PAYED MONEY TO SEE IT AT THAT THEATER, AND OTHER SHOWINGS, REMEMBER IT, AND WOULD CONNECT TO "CLASSIC HITS" the kind of music THAT WAS PLAYED ON WIFE...

Of course, you're paying such close attention to the market, you've missed that WJJK hasn't been "Jack" for YEARS now.

WJJK IS NOT classic hits, it is some consultants or corportate weasel's idea of a substitute, they are what they are but they wouldn't do so well with real classic hits IN TOWN.
I believe it was Krusty the Clown who succinctly put it:

"You, sir, are an idiot."

and YOU sir are quoting "Krusty The Clown"
WHO IS THE IDIOT?... LET ME HELP YOU, YOU ARE...

Where is the Jack in WJJK. funny last i looked i havent heard Tone Loc, MC Hammer, LL Cool J, Pearl Jam, ALice in Chains, Shania Twain,

AND BTW

MOST OF RADIO IS CONSULTANT BASED. your not gonna get a pre consultant era Classic Hits station.

 

[cspotrun]

consultants these days are not in the number they once were, instead they have been replaced with Corporate programmers, either way i never said there were not "Programmers" of this type in Radio, LOOK "They" can either get it RIGHT or GET it WRONG, was my point, and there are probably more examples of them getting it wrong, which is why Radio is in the state it is today, but its their stations and they can screw it up if they want to. LOCAL programming decisions are most often best but, it IS what it IS.

 

[flip23]

Tone Loc, Billy Idol, MC Hammer and Shania Twain are all on wyxb now.