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the "other station"

R

Radio_bored-Op

Advice:
Does it make sense for a station to be / flipp to a sports station...
if in a sports town if your media outlet doesn't have the RIGHTs to the games
also the minor league sports is on am1520 ( all entercomm properties)
( I am writing from the Buffalo-Niagara falls area)

Just curious - as the SABRES (NHL) whenever hockey is back and
the Bills (NFL) ..if any one still cares, (meh) is on ONE STATION
am550-WGR,
also the minor league sports (AAA baseball and indoor lacrosse) are on
am1520 ( all entercomm properties)

bills/sabres on am:
well, they have an option to move it to FM but as of this entry
refused to do so (107.7 fm was the lake, ironically I am wearing an old
station tee shirt) / but they use that for "FM" news (am930/WBEN)...
and no never worked for entercomm - tried like heck in the mid 90s...but meh..ahh well

Okay,
soo back to my inquiry:
would it make sense for a rival company
(either a cluster, or stand alone AM's / have a few here in buffalo/niagara falls)
to compete without having the actual games ???

'jus curious'
 
Obviously, there are plenty of factors to consider, but the answer is: yes.

If you have a dominate sports talk station that has all the play-by-play contracts in town, one way to counter-program with the "other station" is to tout that station as an independent voice.

I don't care how tough you are, if you're a talk host on a sports station that carries a team's play-by-play, you're going to back off on criticism of that team occasionally. If you're not tough, you may wind up essentially being a company man for the team. That's not all bad, but it may not be what listeners want and it's good radio to fire up some controversy.

So I would program the "other station" as a fiercely independent, no-holds-barred place to hear the unvarnished truth (good and bad) about the area's sports scene. Of course, if all you're doing is popping in syndicated stuff, you need to tout the controversial or compelling nature of those hosts. And you can also promote how your station is talking about the big national stories while the local boys are disscussing the team's third-string defensive tackle.

None of this matters if whomever you have on the air is boring. In that case, just turn your signal over to brokered Croatian folk music...
 
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