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The Paramount Saga

Peacock isn’t going anywhere since Comcast just signed a new extension with the IOC.

Depends. I don't think the IOC cares if Peacock is its own platform or a channel within Amazon Prime or Hulu (as an example). Paramount+ already has a toe in that water at Amazon (left over from when Showtime was an Amazon Prime subscription), and Apple is there too---as is Max.

Screenshot 2025-03-22 at 4.37.42 PM.jpeg

And Comcast already has several channels of streaming on Hulu, including the soon to be spun-off cable assets:

Screenshot 2025-03-22 at 4.42.45 PM.jpeg

The IOC isn't going to insist Comcast bankrupt itself over the next 11 years to keep Peacock as a stand-alone (it lost $372 million in the fourth quarter of 2024).
 
Comcast will use Peacock to make money. Plus they have the NBA back in the fall. They want to push Peacock for sports.

And they can. But they don’t have to lose $372 million a quarter (which is the best quarter they’ve ever had) to do it.

That’s more than a billion and a half a year in losses when Netflix, Max and Hulu are profitable and the economy’s getting dicey, which could mean fewer households with multiple streaming subscriptions.

If they move Peacock to a tier on Amazon or Hulu, it’s instantly profitable.
 
Fourth paragraph of that story puts it in perspective:

“Of course, $1 billion in annual losses are practically a rounding error for Apple in the context of its overall business, which is mostly fueled by iPhone sales. Apple generated $391 billion in revenue and posted a net profit of $93.7 billion for its fiscal year ended in September 2024.”

Peacock lost $1.75 billion in 2024 and Paramount+ lost $6.19 billion.

I’d rather be Apple.

By the way, Ben Stiller spent $200 million to make the 10 episodes of season 2 of Severance.
 
Fourth paragraph of that story puts it in perspective:

“Of course, $1 billion in annual losses are practically a rounding error for Apple in the context of its overall business, which is mostly fueled by iPhone sales. Apple generated $391 billion in revenue and posted a net profit of $93.7 billion for its fiscal year ended in September 2024.”

Peacock lost $1.75 billion in 2024 and Paramount+ lost $6.19 billion.

I’d rather be Apple.

By the way, Ben Stiller spent $200 million to make the 10 episodes of season 2 of Severance.
And some of those money-losing divisions are not really supposed to make a profit; they exist to create the incentives to buy and use other products.
 


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