I've noticed the new slogan and have not heard any recent mention of "Whatever we want". True that they are adding some current HOT AC chart hits to the playlist, most noticably that Leona Lewis song about love (I change the dail anytime I hear it, way to trance like for me,) Other than that I have noticed in general that they seem to be playing more newer stuff over older stuff.
Perhaps if there is any valididty to the rumors of Booniville swapping stations, this change is to make the Peak more attractive and better position it for a format modification.