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The Pigs' Station Formats

B

Beernuts711

Guest
When are these corporate morons gonna realize that, in spite of buying every station in sight 10 years ago for $10-20 mil or more, there are probably only 6-8 viable formats that will draw a saleable demo and audience? How humorous it is to see them changing formats every 6-9 months to another micro-niche format even worse than the one they just dumped. Has anyone yet thought of programming to 12-17 year olds with nazi tattoos on their scrotums?

I challenge anyone on this board to list more than 8 VIABLE formats that will attract a decent and saleable audience.

Bye-bye corporate pigs. You've earned it and brought it upon yourselves. And Mr. Santa Claus, I hope you didn't sell your home at the North Pole to come down here to show us "how it's done."
 
I challenge anyone on this board to list more than 8 VIABLE formats that will attract a decent and saleable audience.


[/quote]

I have THREE for sure
AOR Rock(Classic Rock-Active Rock-New Rock-Hair Bands-Local Rock on ONE STATION-The Levet Family knew what worked)
Oldies(with Bob Walker and Blair Programming the station)
Top 40(appealing to BOTH White and Black Audiences)
 
Beernuts711 said:
When are these corporate morons gonna realize that, in spite of buying every station in sight 10 years ago for $10-20 mil or more, there are probably only 6-8 viable formats that will draw a saleable demo and audience? How humorous it is to see them changing formats every 6-9 months to another micro-niche format even worse than the one they just dumped. Has anyone yet thought of programming to 12-17 year olds with nazi tattoos on their scrotums?

I challenge anyone on this board to list more than 8 VIABLE formats that will attract a decent and saleable audience.

Bye-bye corporate pigs. You've earned it and brought it upon yourselves. And Mr. Santa Claus, I hope you didn't sell your home at the North Pole to come down here to show us "how it's done."
Click to expand...
Beernuts711 said:
When are these corporate morons gonna realize that, in spite of buying every station in sight 10 years ago for $10-20 mil or more, there are probably only 6-8 viable formats that will draw a saleable demo and audience? How humorous it is to see them changing formats every 6-9 months to another micro-niche format even worse than the one they just dumped. Has anyone yet thought of programming to 12-17 year olds with nazi tattoos on their scrotums?

I challenge anyone on this board to list more than 8 VIABLE formats that will attract a decent and saleable audience.

Bye-bye corporate pigs. You've earned it and brought it upon yourselves. And Mr. Santa Claus, I hope you didn't sell your home at the North Pole to come down here to show us "how it's done."
Click to expand...


hey Beernuts, how about if we have a Couchon deLait(pig roast in french)by roasting ALL CORPORATE PIGS.
Your complimentary roasters would be King Bob(Walker)and Blair on the Air with some Zatarains seasoning, along with some Dixie and Falstaff Beer.......
 
AOR--ala Deep Tracks (XM)/ K94
Variety hits done right..Jack FM Jackson MS
Delta Blues--Not what 1280 was--rather what 780 Jackson was
Southern gospel-Works in South Mississippi on FM
Classic Hard Rock--ZRock 88
Classic Alternative 106.1 The Zephyr
All 90s--I dont like it but my wife would.
Classic Rock that doesnt include the same 200 songs over and over again! Remember Classic Rock 92.3 1987!


OK theres 8.
 
What he's talking about is seperate major formats.... problem is niche works one place where it won't work in another such as blues working around the Mississippi river and up to Chicago but not playing in say Wyoming...

Let's see:
Country music (I don't know if Beer would seperate classic and new country on his list)
Rock music (same thing as there is classic, modern,Alternative and active stations)
Urban music (I will seperate this one but mainstream urban such as Max 94.1, WQUE, KRRQ,KBCE, 103.1 up in Monroe)
Urban A/C
A/C
Oldies (Don't know if they would call classic hits closer to oldies or to classic rock)
News/Talk
CHR (I'm including Radio Disney here, as Disney has a market unreported in the making on AM stations)
Classical (Public radio.. NPR/PRI make a lot of money non profit)
Religious music (You can actually seperate this up as Christian music is becoming a for profit enterprise as smashed showed in other parts of the south with the numbers in Arbitron but depending upon the sales people, if they can sell it or not....)
Religious talk (With so many of the ministries out there you know someone is making money under the guise of non-profit (there are those who preach the word, others like PTL in the 1980s who preach it for the green)
 
Oldies as long as it is like Oldies 98.1 Early 90s or like Cool 95.7 pre Entercom(early to mid 90s)
The christian talk has been beat to death down here..640/750/940/1060/1550/88.5/91.7 (coast)102.9 (crowley) 102.9 Baton Rouge (seperate from crowley)--PS from a personal prespective..Almost ALL Radio preachers are FOR PROFIT! Especially WOF and Penticostal..ala Joyce Myers, TD Jakes, And anyone who is also on TV.
 
smashedcd said:
Oldies as long as it is like Oldies 98.1 Early 90s or like Cool 95.7 pre Entercom(early to mid 90s)
The christian talk has been beat to death down here..640/750/940/1060/1550/88.5/91.7 (coast)102.9 (crowley) 102.9 Baton Rouge (seperate from crowley)--PS from a personal prespective..Almost ALL Radio preachers are FOR PROFIT! Especially WOF and Penticostal..ala Joyce Myers, TD Jakes, And anyone who is also on TV.
Click to expand...

uh 640? you mean 600 huh?

As 640 in Louisiana is KTIB who is a for profit news/talk/oldies format using standard conservative talk shows

640 you may be thinking of is WCRV from up around Memphis
 
BeerNuts, good one. We see eye-to-eye on this one. I feel you're right, but competition drives revenue...or at least perceived competition (see flanker stations as an example of this). I don't know how you divide and separate formats, but here are formats that could survive and make money if they were the only ones in their given format:

Country...like it or not it's usually a cluster's cash cow, big with nationals.
"Lite"...the killer "at work" station. Slow and sleepy, but meant to be.
Classic Rock/Hits...for those of an older generation who want to relive their youth.
Oldies...like Lite in it's safe for at work listening, but has more tempo.
Modern/Alt. Rock...really the same thing. Difference may be in presentation.
Top 40...A blend of rock, R&B and "the now sound". Tight rotations, teens love it.
Modern/Hot AC...Top 40 with the "extremes" of the 3 formats taken out.
Rap/R&B...don't know if it's the same format. Not my area, but a money maker.
News/Talk...Always one in the top 5. People want info.

That's 9, 10 if you divide Rap and R&B.

Others that work in the right area of the country: AAA, Religious Talk, Christian (Music), Spanish

Some formats cross each other to serve a different demo, and that's the key to them, like Hot AC. When done right it's a good P2 station that relies on Cume to drive numbers not TSL.
 
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