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The Point only going up in ratings!

F

fireboy

Guest
I really think The Point sounds better now than 6 months ago. Less talk more music sound real clean. The music is speaking or should say singing very loud. It would not surprize me if they come out of this book with perhaps their best book. I think a better name for the station could help the effort. I could see them changing some staff, but honestly if they change it would now surprize me. Cox is smarter than that. I think? <P ID="edit"><FONT class="small">Edited by Action news on 08/27/05 10:08 PM.</FONT></P>
 
> I really think The Point sounds better now than 6 months
> ago. Less talk more music sound real clean. The music is
> speaking or should say singing very loud. It would not
> surprize me if they come out of this book with perhaps their
> best book. I think a better name for the station could help
> the effort. I could see them changing some staff, but
> honestly if they change it would now surprize me. Cox is
> smarter than that. I think?
>

Cox operates cheaply, so I don't anticipate any talent changes, unless they decide to go cheaper, if that's possible. The station continues to evolve with its music, and they do seem to be expanding their playlist. The problem that I have with them, is that they are very stale with their presentation (so are the other Cox stations). I will give Clear Channel credit, their stations do not sound stale. Their imaging is terrific. I just wish Cox would do more as far as promotions go. This station could be better, but Cox seems to be satisfied with its mediocrity. Which is sad.

I've pointed this out before. But, Cox is committed to their San Antonio stations and most of them sound good, and they do good promotions. I don't understand why they won't commit as much of an effort here. I realize most of their signals and positioning is better in the Alamo City, and they get better ratings, but if they would put forth the effort (and the financial backing), I'm sure they would get better results here, too.

<P ID="signature">______________
Put Down The Cell Phone, and Use Your Turn Signal!</P>
 
> Cox operates cheaply, so I don't anticipate any talent
> changes, unless they decide to go cheaper, if that's
> possible. The station continues to evolve with its music,
> and they do seem to be expanding their playlist. The
> problem that I have with them, is that they are very stale
> with their presentation (so are the other Cox stations). I
> will give Clear Channel credit, their stations do not sound
> stale. Their imaging is terrific. I just wish Cox would do
> more as far as promotions go. This station could be better,
> but Cox seems to be satisfied with its mediocrity. Which is
> sad.
>
> I've pointed this out before. But, Cox is committed to
> their San Antonio stations and most of them sound good, and
> they do good promotions. I don't understand why they won't
> commit as much of an effort here. I realize most of their
> signals and positioning is better in the Alamo City, and
> they get better ratings, but if they would put forth the
> effort (and the financial backing), I'm sure they would get
> better results here, too.
>

So, if Cox buys Susquehanna (and KRBE) as some have speculated on this board, would they run KRBE the same way? Fire the air talent and run jockless? Or just have a minimal staff?
 
> > Cox operates cheaply, so I don't anticipate any talent
> > changes, unless they decide to go cheaper, if that's
> > possible. The station continues to evolve with its music,
> > and they do seem to be expanding their playlist. The
> > problem that I have with them, is that they are very stale
> > with their presentation (so are the other Cox stations). I
> > will give Clear Channel credit, their stations do not sound
> > stale. Their imaging is terrific. I just wish Cox would do
> > more as far as promotions go. This station could be better,
> > but Cox seems to be satisfied with its mediocrity. Which is
> > sad.
> >
> > I've pointed this out before. But, Cox is committed to
> > their San Antonio stations and most of them sound good, and
> > they do good promotions. I don't understand why they won't
> > commit as much of an effort here. I realize most of their
> > signals and positioning is better in the Alamo City, and
> > they get better ratings, but if they would put forth the
> > effort (and the financial backing), I'm sure they would get
> > better results here, too.
> >
>
> So, if Cox buys Susquehanna (and KRBE) as some have
> speculated on this board, would they run KRBE the same way?
> Fire the air talent and run jockless? Or just have a
> minimal staff?
>
With Cox it is hard to tell. The snoman stated the situation very well. Cox does seem committed to mediorcity in Houston. The only thing they have done in the last couple of years is the fairly new morning show on KKBQ 93.

Cox may leave KRBE alone and let it continue to operate as it has, but I'm sure the air talent on KRBE makes a lot more money than Cox is willing to pay and there would be a good chance that Cox would go for less expensive non air talent and a lot of time that is jockless.

Cox is doing good with their Houston stations with out doing very much in the air talent department or keeping the stations fresh sounding. Basically Cox has sat back and let the stations run without doing anything to improve them. It unfortunately shows the poor state of affairs for Houston radio in general.

There are some exceptions, Rock 103.7 during the day has very good air talent. However the music needs to be very cutting edge and replace 60%+ of the Classic Rock currently overplayed on KIOL, or KIOL is doomed for failure. They also need to add air talent from 8pm to 5:30am that brings a unique and new sound to the station and Houston. There have been some excellent suggestions on the Houston Board that very clearly point out the direction KIOL needs to take musically to survive. It's too bad Cumulus does not take the programming ideas presented to them and run with it. I think KIOL would be surprised how much they would turn around the ratings on the station, from one that is dropping every month to a rimshot that is in the upper 25% of the stations.

KFNC 97.5, KIOL's sister station is already showing up in the ratings for 12+, which means they have some decent numbers in the 25-54 age group and KFNC is only a few months old on a miserable frequency with a signal to match . KFNC if it could find a home where it was a metro station would give the other Houston Talk-News stations a run for their money. Actually with no true news station in Houston, KTRH hardly qualifies as a News station any longer, KFNC with a good amount of all News could be a real winner. Jim Pruitt's afternoon show already is a winner. Obstacle, as we all know is the signal and coverage or lack of coverage. Solution, which I know would not be very popular, buy KRBE if they can be the high bidder and the station is sold separately. The only other hope is one of the top brass at Cumulus has an in at the FCC and can find away around the required separation of stations. I would believe that is a big NO, or they would have moved the antenna some years ago.

I as in the mood for a change in pace in music this morning, and landed on The Wave 95.7. Chuck Tiller does an excellent job of balancing announcing the music and relating to the audience, being an Air Talent and not a liner reader, without disrupting the flow of the music or the overall ambience of the station. You knew you were listening to real talent, even though the time Chuck spent talking was minimal. Too bad all of Houston's stations didn't have that kind of Air Talent. Men and woman that are more than a disembodied voice that makes the necessary announcements, but has a quality and personality of their own that shows through. Air Talent that can do that even make the music more enjoyable. I may find my dial on 95.7 Saturday and Sunday mornings in the future, it was a very refreshing change to hear talent on a weekend morning, something I didn't find on the other stations I had on for 10 or 15 minutes. DJ's, if there was one, that went through the motions, but there was no feeling there except read what is in front of them and play another song.

Cox is a paradox to me. They have done very little to even try and be successful, yet over all their stations are successful. KKBQ is only 0.1 behind KILT-FM in the 12+ ratings for essentially a tie for #1 Country station and in the number 10 slot 12+. Numbers 16 & 17 12+ are KTHT "Country Legends", a jukebox that plays Classic Country and should be staffed by real Air Talent that know the music and connect with the audience. Cox's programming defies logic and is doing very well, even more so with KTHT as it is a rimshot station. Oldies 1075 is 17th and less than a year ago this station was a desperate contender for a format change. The Point is in #20 12+ and has been steadily moving up in the ratings. Yet it is a station that should have been killed off a few years ago. Go figure.

Mike O
 
> I as in the mood for a change in pace in music this morning,
> and landed on The Wave 95.7. Chuck Tiller does an excellent
> job of balancing announcing the music and relating to the
> audience, being an Air Talent and not a liner reader,
> without disrupting the flow of the music or the overall
> ambience of the station. You knew you were listening to
> real talent, even though the time Chuck spent talking was
> minimal. Too bad all of Houston's stations didn't have that
> kind of Air Talent. Men and woman that are more than a
> disembodied voice that makes the necessary announcements,
> but has a quality and personality of their own that shows
> through. Air Talent that can do that even make the music
> more enjoyable. I may find my dial on 95.7 Saturday and
> Sunday mornings in the future, it was a very refreshing
> change to hear talent on a weekend morning, something I
> didn't find on the other stations I had on for 10 or 15
> minutes. DJ's, if there was one, that went through the
> motions, but there was no feeling there except read what is
> in front of them and play another song.
>

I listen every weekend. But I have listened to Chuck for a long time. I'm a fan. I thought it was pretty cool that he was welcoming people from New Orleans and briefly talked about a horn player in New Orleans who was riding it out. I agree, he was very brief. I guess he only has so much time to talk. It may have to do with all those commercials.
 
Thank you Mike and Nichole. I would send a check, but I don't want to be arrested for passing a fraudulent check. :) Thank you. I was recently informed that I was number 3 in my time period and demo period.
 
Yeah, but how are your 12+ numbers? ;D

> Thank you Mike and Nichole. I would send a check, but I
> don't want to be arrested for passing a fraudulent check.
> :) Thank you. I was recently informed that I was number 3
> in my time period and demo period.
>
 
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