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The Point Tweeks again!!!

I was talking with someone a few weeks ago who brought up the idea of a Christian Rock station on 93.1. Has that idea been explored?
 
SoCentralChik1 said:
I was talking with someone a few weeks ago who brought up the idea of a Christian Rock station on 93.1. Has that idea been explored?
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It would fail.... badly.
 
You think??? I kind of disagree. Lots of major markets have huge success with stations like that. This is a great area to capitalize on a format like that (I think). I hear Love 89.1 in almost as many offices as I do B-97.5. Imagine if they actually had a budget.
 
Ratman's off the mark on this one. Given the proper signal (which is always questionable in the area) ---
and if properly executed, it would do fine. Interesting thought. They wouldn't even have to change
the name on 93.1. Hmm!
 
SoCentralChik1 said:
I was talking with someone a few weeks ago who brought up the idea of a Christian Rock station on 93.1. Has that idea been explored?
Click to expand...
Geez, I hope not! That's just what East TN needs, yet another religious station.
 
I hear Love 89.1 in almost as many offices as I do B-97.5.


Exactly the reason not to do it. There's not room for two such stations in a market this size. Why would you compete with a heritage station with a better signal, low spot(!!!!) load, and points for being a ministry instead of a mercenary comglomerate. Not that Tom Moffett isn't making a pretty penny with his non-comms.
 
SuperQ said:
I hear Love 89.1 in almost as many offices as I do B-97.5.


Exactly the reason not to do it. There's not room for two such stations in a market this size. Why would you compete with a heritage station with a better signal, low spot(!!!!) load, and points for being a ministry instead of a mercenary comglomerate. Not that Tom Moffett isn't making a pretty penny with his non-comms.
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My point exactly. Just look at Victory 92.7/107.3. I know they are somewhat in the fringe, but still you never hear about anyone listening to them. (More people complained when the Crossville Music Radio format simulcast was dropped from 107.3.)

89.1 owns the market for Contemporary Christian. Sorry.
 
BRH said:
SoCentralChik1 said:
I was talking with someone a few weeks ago who brought up the idea of a Christian Rock station on 93.1. Has that idea been explored?
Click to expand...
Geez, I hope not! That's just what East TN needs, yet another religious station.
Click to expand...

I say amen to that! I fully agree with you. No more christian stations.

It's already bad enough that the 95.3 frequency in Clinton is being wasted. That frequency was at one time the home of a great Top 40 Station back in the mid/late 80's (95-3 WTNZ) up until they went bankrupt, and BBN came along, killed the station, and moved it back to Clinton.

BBN has been wasting the 95.3 frequency for the past 19 years now.
 
Exactly what Christian based stations come in in Knoxville proper? I know there are some fringe stations that
don't really count. I wouldn't care to listen, but as a businessman, like The Point, who has a radio station that just can't seem to
get any real attention or to maximize profit, the concept is not a bad one. To have your only real competitor be a
non-comm is a lot more fun than 13 versions of Classic Hits.
 
and it's a chance that nobody else has really tried just yet. as long as it's programmed well, it could take quite a bit of the love 89 audience fairly quickly. journal will be able to promote it and get it out there pretty well too.
what other options are there (that make sense)??
country - nope
oldies - done that
classic rock - been there
sports talk - couldn't compete with the citadel who has all the UT ties
ANYTHING MALE ORIENTED - doesn't fit with their angle
radio disney - nope
AC - maybe
Christian Rock/AC - hmmm!! (i'm making my dr. evil expression with the pinky finger up to my mouth)
 
Personally, I wish they would go back to the Hot AC format they originally had when they first flipped to the "Point". But they are scared of cannibalizing Star's numbers. I also think a rhythmic AC (like "Movin") would be cool, but once again you get into the issue of hurting Star.

Obviously some form of AC is the biggest hole in the market, but as I said, steering away from Star is preventing them from addressing it. As much as I would personally hate it, country might be a good move. They could probably pull around a 4 or 5 share with it since 93.1 is a decent signal. (I don't really count WMYL as a factor because of their horrible signal). Sure, it would not touch 'IVK, but it would draw a couple of more shares. But as I said, I would personally hate it.

Another option might be some sort of rock format to go after 94.3 the X. 93.1 has a little bit better signal and could possibly carve out a hole there that wouldn't hurt Star.
 
BRH said:
Personally, I wish they would go back to the Hot AC format they originally had when they first flipped to the "Point". But they are scared of cannibalizing Star's numbers. I also think a rhythmic AC (like "Movin") would be cool, but once again you get into the issue of hurting Star.

Obviously some form of AC is the biggest hole in the market, but as I said, steering away from Star is preventing them from addressing it. As much as I would personally hate it, country might be a good move. They could probably pull around a 4 or 5 share with it since 93.1 is a decent signal. (I don't really count WMYL as a factor because of their horrible signal). Sure, it would not touch 'IVK, but it would draw a couple of more shares. But as I said, I would personally hate it.

Another option might be some sort of rock format to go after 94.3 the X. 93.1 has a little bit better signal and could possibly carve out a hole there that wouldn't hurt Star.
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Can't say that I agree with having another country music format in the Knoxville area. I'm already opposed to having "Merle" around. I will be the first to admit that I hate country music. Outside of my own personal dislike for country music, I am also basing my opinion on the 'fact' that anytime other radio stations have tried to do a country format in the past they have failed.

I would be more supportive of a rock format, however just like all of these other stations that have tried to do country music in the past, no other rock station outside of WIMZ has ever lasted in this market with the exception of 94.3 which of course is under the same umbrella as WIMZ, plus they play a totally different kind of rock format. South Central owns the Rock market pretty much. I personally think that WIMZ should combine it's current classic rock format with 94.3's format and mix it all up. They should play the best rock of today and yesterday. I know tons of radio listeners who are sick and tired of WIMZ's repetitive play list.

Somebody needs to do something totally different from what all of the other stations are doing. I have an idea of what needs to be done format wise, however no commercial station would ever go with my idea because they don't have the guts to do what format I would do.

This is what happens when you have too much consolidation of media. Radio was much better off under the old FCC ruling where you could own only 1 FM and 1 AM per market.

Unless something major changes for the better, then there is no hope for mainstream commercial radio. It's only going to get worse folks.
 
I listen to 94.3 whenever im down there for modern rock, and sometimes online, if they started playing Classic Rock I wouldnt listen anymore.
 
Mid West Clubber said:
I listen to 94.3 whenever im down there for modern rock, and sometimes online, if they started playing Classic Rock I wouldnt listen anymore.
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Actually, what I meant was having 94-3's format combined with WIMZ's Classic Rock format on 103.5-FM.

I remember at least 21 years ago (1987) not long after John Larson had became the PD for WIMZ, their motto was, "104 WIMZ, Always First With The Best New Rock". They weren't kidding when they said that. It was back during the days when there was still an "AOR Chart". I would hear new rock songs played on WIMZ sometimes at least six months before other radio stations would start playing them.

It seems that it has been at least 21 years since a new song was added to WIMZ's play list......HaHaHa!!!
 
When WAS the last time WIMZ had new music on their playlist? I'm guessing mid or late '90s like most of the heritage AORs. I agree that WIMZ is one of the most boring spots on the dial, but you can't argue with their numbers. If I were them, I wouldn't change a thing.
 
RMarino said:
When WAS the last time WIMZ had new music on their playlist? I'm guessing mid or late '90s like most of the heritage AORs. I agree that WIMZ is one of the most boring spots on the dial, but you can't argue with their numbers. If I were them, I wouldn't change a thing.
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Don't quiet remember the last time WIMZ added new music to their play list in all seriousness. The time period that you mentioned sounds about right.

I'm sure WIMZ will not change a thing, however there are plenty of other Classic Rock tunes out there that they should be playing besides the same old repetitive stuff over and over again.

I was told by a former DJ not long ago that someone over there played an extra album cut by ZZ Top, and they were told never to play it again. I think that is so stupid to have such a strict play list like that. Especially considering that ZZ Top is part of their format.

Back in the old days, playing extra album cuts is what most rock stations did. However, we know that most of those days seem to be over unfortunately.
 
I don't know how anyone could stand to be a DJ at WIMZ. I'd go bananas playng the same crap over and over. I always thought it was a laugh to hear them say they had Knoxville's largest on-air library. They might have it, but they sure don't play it. I deleted them several months ago from the car radios in both vehicles. Who died and designated Aerosmith as the king of classic rock anyway?

My own personal take, and this may draw flames, is that WIMZ has a niche group of redneck listeners that is large enough to make a dent in the ratings. You cannot consider yourself a true rock and roll fan and get any satisfaction from listening to WIMZ. From John Boy and Billy in the mornings to the loud-mouth girl on in the evenings, it's just intolerable to me. I may be showing my age (51) or just lamenting over days gone by, but I even hate the term "classic rock."
 
AlbumOldies said:
I don't know how anyone could stand to be a DJ at WIMZ. I'd go bananas playng the same crap over and over. I always thought it was a laugh to hear them say they had Knoxville's largest on-air library. They might have it, but they sure don't play it. I deleted them several months ago from the car radios in both vehicles. Who died and designated Aerosmith as the king of classic rock anyway?

My own personal take, and this may draw flames, is that WIMZ has a niche group of redneck listeners that is large enough to make a dent in the ratings. You cannot consider yourself a true rock and roll fan and get any satisfaction from listening to WIMZ. From John Boy and Billy in the mornings to the loud-mouth girl on in the evenings, it's just intolerable to me. I may be showing my age (51) or just lamenting over days gone by, but I even hate the term "classic rock."
Click to expand...

If anyone has any problems getting to sleep at night, I suggest they turn their dial over to 103.5 WIMZ.

I cannot tell you that last time I listened to WIMZ or any other Knoxville radio station to tell you the truth. Every time you tune in WIMZ they are playing Freebird.

As far as John Boy and Billy go, they are the most overrated morning show on the face of this planet. None of their jokes are even funny, and anytime they laugh, you can tell that they are faking it.

It seems that every single Classic Rock station in East Tennessee has John Boy & Billy for their morning show which is pathetic IMO. It seems that Classic Rock stations here in East Tennessee cannot come up with a morning show of their own. Like I have said time and time again, mainstream commercial radio has no variety and has no guts to do anything different. When you mentioned, "WIMZ has a niche group of redneck listeners that is large enough to make a dent in the ratings." you are exactly right. However, you have to remember this is East Tennessee you know?

Mainstream commercial radio is all about greed. These Corporate Media Giants don't want to have to spend money on good talent. The corporate "red tie wearing blue suits" would rather pocket the money for themselves.

The WIMZ that I loved had Phil Williams and the waking crew on in the morning and it had other great radio talents such as, Scott Paulsen and Commander Dave. A lot of the guys who worked in radio back during that time period finally realized that a career in radio is a dead end street, and a lot of them have moved on to bigger and better things since those days. WIMZ today is nothing more than an empty shell of it's former self. You couldn't pay me enough to work for any mainstream radio station period.

Commercial FM Broadcast radio is dying. Satellite Radio is going to do the same thing to FM radio that FM radio did to AM radio.

There is no future in having a career in radio.
 
Okay, can we bribe someone in the Journal bunker to let us know if 93.1 flipping in June? I'm hearing that they are putting one of the girls that works in promotions there on the air in June.
 
I believe you are talking about the promotions girl who used to be on the air (probably voice tracked) 7p-12a. I think she's already been moved to be on the air for one of the other day parts.
As for the discussion you all were in before, I don't think rock would work in the Journal building. SC has got that format taken care of pretty well. Just like I'm sure Journal feels that they have things protected to where nobody could beat them in the CHR market.
 
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