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Bobby Cann
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The ultimate radio food...a combo White Castle/Carvel! I know a lot of folks who would support that franchise!!
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THE POWER OF RADIO AND TV ADVERTISING AND DEATH OF A FAMOUS FRANCHISE
- Thread starter RADIO TRUTH
- Start date
Carvel opened a store here in metro Atlanta, (Cobb county specifically East-West Connector at South Cobb Drive in the Publix shopping center). From what the franchise owner told me on a visit this summer, his business is doing so well he didn't worry about advertising- he did mention that some local cable TV spots were running on both Charter and Comcast, though I have Charter and live in Smyrna and have yet to see a Carvel spot. My sister was delighted to see Carvel, as she lives in NYC (Brooklyn) and noted that they were as famous as Baskin-Robbins is down here. I guess they rely on word of mouth advertising.
As far as selling the brand to another fast food retailer, this has been done before. IIRC Yum brands even has "combination" stores such as KFC/Taco Bells. Arby's franchise system at one time had TCBY's (frozen yogurt) kiosks in their Arby's/MrsWinners. It didn't work for some reason, and they shut down the frozen yogurt stands. I am not sure the typical McDonald's franchise owner would want to hassle with promoting and supporting two product lines- how much would it benefit him/her?
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I have a dear friend who opened up a Carvel franchise in the Atlanta northern suburb of Alpharetta (on Windward Pkwy off GA 400- for those from ATL who know the area). She (like myself) is from NY and loved Carvel. Unfortunately, she got no support from Focus, and got very little business. It didn't help that Focus allowed another person to open a franchise a few miles from her.
It's very sad. Tom is probably rolling in his grave, knowing that his product is going down the tubes.
Is it Wednesday yet? Long live Fudgie!
As far as selling the brand to another fast food retailer, this has been done before. IIRC Yum brands even has "combination" stores such as KFC/Taco Bells. Arby's franchise system at one time had TCBY's (frozen yogurt) kiosks in their Arby's/MrsWinners. It didn't work for some reason, and they shut down the frozen yogurt stands. I am not sure the typical McDonald's franchise owner would want to hassle with promoting and supporting two product lines- how much would it benefit him/her?
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I have a dear friend who opened up a Carvel franchise in the Atlanta northern suburb of Alpharetta (on Windward Pkwy off GA 400- for those from ATL who know the area). She (like myself) is from NY and loved Carvel. Unfortunately, she got no support from Focus, and got very little business. It didn't help that Focus allowed another person to open a franchise a few miles from her.
It's very sad. Tom is probably rolling in his grave, knowing that his product is going down the tubes.
Is it Wednesday yet? Long live Fudgie!
And you can get a Carvel cake (properly inscribed at the Bakery Department) at BJs Wholesale Clubs for far less than at the Carvel Store or at the Supermarket.
Times have changed what was once "Hot" is no longer as much in demand. You could advertise the hell out of it now and it wouldnt do much. ...what, "...Wednesday is Sunday Heh Heh Heh at Carvel..." was brilliant advertising? Giving away half of the Franchisee's paid for product on Wednesdays just brings people in on Wednesdays. The only one making money on Wednesday was Tom Carvel.
The mood and the disposable income of the country has been changing for years. Retail will be a totally different animal in 5 years. "Mom & Pop" stores in most facets of retail will be going the way of the Dinosaur.
Times have changed what was once "Hot" is no longer as much in demand. You could advertise the hell out of it now and it wouldnt do much. ...what, "...Wednesday is Sunday Heh Heh Heh at Carvel..." was brilliant advertising? Giving away half of the Franchisee's paid for product on Wednesdays just brings people in on Wednesdays. The only one making money on Wednesday was Tom Carvel.
The mood and the disposable income of the country has been changing for years. Retail will be a totally different animal in 5 years. "Mom & Pop" stores in most facets of retail will be going the way of the Dinosaur.
Carvel is not unlike your local hardware store. If their is a Home Depot or Lowes in town, the competition is just going to be too tough. You have Baskin Robins doing just fine, and when things got tough for them, the shared the expense of a building with a Dunkin Donuts. You can sit down in most ice cream stores, not many Carvel's from what I have seen. Ice cream has competition from places like Ralphs and other Italian Ice houses too. And then there is TCBY. Back in the day's you're talking about there was less competition. Today's Carvel stores aren't far different from 30 years ago.
If you want to blame Focus for the failure of some Carvels, thats fine. But blame the overall picture, inability to keep up with competition, lack of modernization etc. Lack of radio advertising is not the reason a Carvel fails.
If you want to blame Focus for the failure of some Carvels, thats fine. But blame the overall picture, inability to keep up with competition, lack of modernization etc. Lack of radio advertising is not the reason a Carvel fails.
Focus Brands Inc.'s lack of any national or local tv or radio advertising is the majority of the reason why all of these Carvel franchises are failing. Dairy Queen, with the exception of selling food, essentially sells the same stuff as Carvel and Dairy Queen soft ice cream is inferior in quality to Carvel but, Dairy Queen manages to stay in business. Why you ask.....The answer is simple. Dairy Queen supports their franchises by advertising. If a company like Wendys bought the Carvel franchise, Wendys could potentially gain some market share against Mc Donalds and Burger King. Wendys could run specific commercials promoting the quality and history of Carvel and that Wendys is the only place to get it. All of the fast food burger companies are always looking for new products to market to get an edge on their competitors. Carvel would not totally change the world for a company like Wendys but, it would give them the opportunity to gain some market share. Every percent of market share that they gain is worth millions to both the franchisees and the stock holders.
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raydofan
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