Since I've been out of radio* as long as I've been on the internet, I remain concurrently, largely, out of touch in recent decades, to a regrettable extent about ratings. So I have a question for those 'live' to these updates.
1. If my understanding is correct, then the Top 50 markets have the popularity of their stations gauged via the PPM. And the remaining, smaller markets are at the whims of the diaryholders.
Now, I've been living in the shadows of both the Allentown book and the Wilkes-Barre / Scranton survey area for over 20 years and have seen the influence of both those markets drop down on the Nielsen Audio scorecard. Allentown is currently market 71, and WB/S is 77.
My question involves markets such as Hartford, Memphis, Louisville, and a few others teetering near, perched on, the population fence, at the wild-card playoff spot -- the Top 50. What happens if the market size falls below # 50? Do these markets lose 'face'? ... PPM's get confiscated? ... diaries then get issued until the place behaves and makes it back to the big race? ... things go back to the traditional four annual books for markets 51- 100 ? ...
David Eduardo? The Big A? Scott Fybush? Others? How does that ratings de-militarized zone get settled?
* * * * * * *
* Our fully, legally-licensed radio station exists today primarily as a job reference for all concerned among the staff and other curious types. The station's air checks and flyer pictures have helped out several careers (even in court).
We indeed are eagerly open to graft and payola. If the board administration permits, the main phone number is 8 ....
1. If my understanding is correct, then the Top 50 markets have the popularity of their stations gauged via the PPM. And the remaining, smaller markets are at the whims of the diaryholders.
Now, I've been living in the shadows of both the Allentown book and the Wilkes-Barre / Scranton survey area for over 20 years and have seen the influence of both those markets drop down on the Nielsen Audio scorecard. Allentown is currently market 71, and WB/S is 77.
My question involves markets such as Hartford, Memphis, Louisville, and a few others teetering near, perched on, the population fence, at the wild-card playoff spot -- the Top 50. What happens if the market size falls below # 50? Do these markets lose 'face'? ... PPM's get confiscated? ... diaries then get issued until the place behaves and makes it back to the big race? ... things go back to the traditional four annual books for markets 51- 100 ? ...
David Eduardo? The Big A? Scott Fybush? Others? How does that ratings de-militarized zone get settled?
* * * * * * *
* Our fully, legally-licensed radio station exists today primarily as a job reference for all concerned among the staff and other curious types. The station's air checks and flyer pictures have helped out several careers (even in court).
We indeed are eagerly open to graft and payola. If the board administration permits, the main phone number is 8 ....
