LITERALLY his radio station one day, in the early '80s...
APPLAUSE for WTOP's 40th anniversary as an All-News station!
Good stuff @
http://wtop.com/?nid=274&sid=1596297
Have you noticed?
Only radio is still calling it “the president’s weekly Radio Address?”
But…once-upon-a-time…the president himself needed radio to HEAR himself.
SFX: cue harp swirl
TRUE STORY, from my early-days-in-the-early-80s there, when The Gipper dusted-off Roosevelt's old weekly Radio Address:
Many Americans pictured President Reagan in a cardigan sweater, reading his script in real-time in the Oval Office on Saturdays. It's what we-in-the-biz call "appointment listening." What they didn't know is that he -- and successors -- would pre-record the speech, to avoid presidential bloopers, and if the Chief Executive had to be somewhere else at airtime.
This must have been the first time the president was aloft during his weekly address, because -- one Friday in 1984 -- we got a call from The Army Corps of Engineers. They informed us that Mr. Reagan would be in the sky at noon the next day, and asked if we could feed WTOP's programming to them over the phone, which they'd pipe-into Air Force One.
Our un-elaborate solution? Whenever we'd put someone on Hold on the newsroom lines, they'd hear WTOP programming (now common practice in Talk Radio, cool beans in the early 80s).
So we issued The White House "a special number," by adding 2 to the newsroom trunk (5860). We might have (with a straight face) even given them a PIN number to speak verbally when whoever answered answered. You know how newsrooms are catch-as-catch-can when it comes to answering-the-phone, right?
As I recall, Bob Marbourg adopted this duty, and came in on Saturday to put The President on Hold. He went from person to person in the busy newsroom, at our old location on 40th Street, and reminded everyone on-deck "DON'T PICK-UP SIX-TWO."
Now, only radio seems to refer to what-media-are-calling "The President's Weekly YouTube Address" as his "radio address." But once-upon-a-time, the prez himself was on Hold on '62.
"Caller, please turn down your radio."
Happy 40th, to all WTOP-ers, past-and-present.
HC
www.HollandCooke.com