The Professor puts it to Barre-Montpelier.

[the professor]

I know you have all been holding your breath...well, exhale slowly as The Professor breaks down Barre-Montpelier for you. Because I can hardly trust any of you to do it right.

FROGGY 100.9
This station still doesn very well in the area and flirts with being #1 or #2. Too bad Nassau has let this go downhill. They now only have two local dayparts...JD in morning and Jim im PM Drive. Middays are tracked by a parttimer...nights are Lia and weekends are...a vast wasteland?? They pulled back mornings. Gotta have that "more music" approach right guys? They need some new jingles instead of recycling old ones. Sweepers are still good. Again, this isn't a bad country station but not even close to what it used to be.

WORK...errr...I mean FRANK.
Always a heritage set of calls and format in the market until the Nassau boys hit town. FRANK is a good format and the station does do well but many people think they blew the old CHR/HOT AC WORK format. never the less...this station follows the same cookie-cutter format of the other Franks and it does okay. You don't hear too much unique or good and the morning show...well....there's nothing going on there. A very run-of-the-mill station. Nothing bad but nothing special.

WSNO
I'm glad this didn't go WEEI simulcast but I do wish they'd get Imus back. Decent syndicated talk lineup except for mornings. The station has always had a big niche with local sports. Have had Frost Heaves past two years. Will that continue? Stay tuned.


WDEV
The grand-daddy of Central Vermont. People know what they get when they tune this in. All live and local except for a few specific shows. They make money by doing commercials in AM Drive that are "hidden" as interviews. good tactic. Though can someone...please....give Jack Donovan a different stack of records? Lots of news with Rich haskell. Tons of sports coverage. I think the station is very healthly and has a definite...though older....niche in the market. However, this station wouldn't know good production value, sweepers or jingles if you threw them in their face.

WNCS
The Point continues to plod along but without much of the passion and grassroots it used to have. Much more formatted now...and wasn't the spontaneity of the station it's big draw among it's very loyal listeners? I don't seem them out and about as much as they used to be and many of their signature events ..."ski with the Point" have become old and tired. A former shell of what it used to be and very mediocre. It needs new blood!

WSKI
Syndicated ESPN with automation that runs horribly and very little local sport content. need I say more?

WCVR
Simulcast of Champ out of Burlington. please. Put this out of it's misery.


Next time we meet......Burlington/Plattsburgh!!! Cio baby!!!!!!!!!

 

[12 In a Row]

Thanks and good luck, we're all counting on you.

 

[Who REALLY Cares?]

A prime example of tenure in the education system; "professors" like you that are stuck in a 1970's text book.

Do Pamal, Nassau, James, Barlow, Hall, Upper Valley Radio, and any other hard working company employee ; trying to earn a living in Vermont a favor.

Retire from teaching.

 

[rvgproduction]

WOHHHHHHHHHHHHHHHHh - hold on there partner....

WDEV knows good production value. In fact - I'm pretty insulted that you think we don't - considering I am the Production Director there. We don't use jingles etc on PURPOSE. That way we stay more local (according to our owner - he doesn't want us to sound more out of market)- and just so you know - that is NOT good production value that is called IMAGING. Please get it straight. I'll have you know that we have won awards for production EVERY YEAR that I have been here. Please re-phrase your insults.

 

[the professor]

Sorry RVG...but my remarks stand. I know the diff between production and imaging. I think the production level of commercials at the station is mediocre. And I think the station could use some imaging and possibly even some jingles. Not sure how a jingle would make the station "less local or out of market". Good imaging/jingles simply reinforce the station calls, slogans, etc in the listers mind.

 

[rvgproduction]

Well Professor
- I guess you really aren't all that professional. I have to let you know that this stations is the ONLY station to constantly win production awards in central Vermont every single year. So unless you think you know more then the production gurus that are considered the BEST in the COUNTRY - I suggest to re-evaluate what you think you know... and get your BS insults given to the correct people. I mean - you don't even use your real name - that says something in itself...

 

[rvgproduction]

Oh and by the way =- Jack has been out for over 2 months - sop your insult to him doesn't stand wither

 

[deanyoungblood]

While WDEV has won some VAB production awards they have very few imaging elements on their station. You'll hear 3 different voices on station ID's/ promos with very little production value. Imaging drives home the station call letters and positioning statement. WDEV does not do this very well. You're correct on WSKI. Last night from 7pm until midnight they ran an ESPN Radio channel announcement "You're on ESPN MLB channel A" all night. WSKI is off air more than it's on the air! Does the PD ever listen to this station?

 

[Big Bill]

What is the competition for awards in CT VT? I didn't think Nassau cared enough to submit any and of course the point and ski? Anyway, I guess SKI doesn't care since WSNO isn't going to be WEEI anymore. That is just wrong to have that go on all night.

 

[Dr.Pepper]

The Professor needs some work on his typing skills...and his overall command, or lack thereof, of the english language......

 

[Happy Harry]

The professor does have some valid points regarding Central Vermont radio. And Dean Youngblood does make very valid points regarding imaging. WDEV is a very local, "Farm Stand Quality" radio. The old timers grew up with it and like it. Fortunately, those listeners are dying, literally, and DEV will have to make a change. Probably after the station sells as I don't think Ken wants to or feels he needs to change the sound.

 

[Happy Harry]

BTW.... How about WCVT-FM, WLVB-Fm, Professor? I'm curious your thoughts about these stations? Especially since WCVT-FM won the covited VAB Station of the Year award a few years back.... A station that 80% of the time is off the bird and is local if you consider, Boston's WCBR LOCAL....

 

[valhallafred]

You know how they pick those mighty Central VT award winners don't you? Cow plop bingo! WDEV has and always will be Hokey Radio. Ken does alright with it and that's really all that matters. The professors assessment was very accurate of the area.

 

[Oldbones]

I

WORK...errr...I mean FRANK.
Always a heritage set of calls and format in the market until the Nassau boys hit town. FRANK is a good format and the station does do well but many people think they blew the old CHR/HOT AC WORK format.

It's been probably 15 years since I was in the area, but Barre never struck me as a CHR market. Seems more of an older, blue-collar region (with a few hippies thrown in). Rock or country seems the smarter choice.

 

[Happy Harry]

CHR is a very hard format to sell. Extremely hard. Classic Hits on the other hand, much like country and Hot AC is a very easy format to sell, hence the reason I believe the format was changed. The only real market that CHR/Urban format will work is in a metro area like Boston, NY, LA, Chicago, ect. Areas that have a larger population. Furthermore, CHR scews very young Female 12 - 34, a market which most clients are not interested in, unless you are a video game store, trendy female boutique, bar/night club/strip joint. You need a larger population/metro area to have enough businesses like this to support a CHR. WXXX in burlington does a very good job in presenting itself as a CHR, however I am not sure how Goldberg keeps it afloat, especially with Mike and Chantel on the payroll. I have heard that the AM WVMT is what keeps that ship afoat. Burlington is probably the only place in vermont that a true CHR would survive.

 

[MassMusicMan]

You need a larger population/metro area to have enough businesses like this to support a CHR. WXXX in burlington does a very good job in presenting itself as a CHR, however I am not sure how Goldberg keeps it afloat, especially with Mike and Chantel on the payroll. I have heard that the AM WVMT is what keeps that ship afoat. Burlington is probably the only place in vermont that a true CHR would survive.

It's Goldman, not Goldberg.

WVMT makes decent money airing UVM sporting events, but they hardly "keep the ship afloat." Where do you get your information?

 

[Pliff]

Anyone with a sense of radio can critique a market until the cows come home. There's no doubt that if the "Professor" were to jump in and try to run anyone of those stations, he or she would fail. People that act like they know it all...usually have no idea how to acutally implement their ideas into reality. I've seen it time and time again.

Notice how most of the so-called "know-it-alls" are people worked in it decades ago and have no clue in how it works today...or they just have no clue about radio period.

It's time for the professor to greet customers at Walmart.