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The Project preempting the Rock?

A

ArtyBoy

Last night as I was driving home I turned on Project 96 and heard Motley Crue's "Shout at the Devil," followed by "Unsung" from Helmet and "Sweet Child O' Mine" from Guns n' Roses. I've never heard a `80's three-in-a-row like that from the Project. Normally they awkwardly sandwich "Dream On" between Korn and Slipknot.

Do you think Project is realizing the upcoming Rock 100 might be a hit and is making a 13th hour effort to preempt their position?

Maybe 96 Rock realizes they didn't need to chase the 20-year-olds, who are unlikely to listen to radio anyhow. Instead they needed to scrap the Blackfoot and .38 Special songs preferred by their fading 50+ audience and instead focus on some late `70's and `80's hard rock that my generation (37) likes. I've never heard that particular Crue song on the radio and it was really cool to hear it again like that.
 
ArtyBoy said:
Last night as I was driving home I turned on Project 96 and heard Motley Crue's "Shout at the Devil," followed by "Unsung" from Helmet and "Sweet Child O' Mine" from Guns n' Roses. I've never heard a `80's three-in-a-row like that from the Project. Normally they awkwardly sandwich "Dream On" between Korn and Slipknot.

Do you think Project is realizing the upcoming Rock 100 might be a hit and is making a 13th hour effort to preempt their position?

Maybe 96 Rock realizes they didn't need to chase the 20-year-olds, who are unlikely to listen to radio anyhow. Instead they needed to scrap the Blackfoot and .38 Special songs preferred by their fading 50+ audience and instead focus on some late `70's and `80's hard rock that my generation (37) likes. I've never heard that particular Crue song on the radio and it was really cool to hear it again like that.
Click to expand...

How long after did you hear Turn The Page & American Woman?
 
It always amazes me how program directors start screwing up the format of a successful station when a new station launches. Remember how 99X tweaked their format when Dave launched by adding emo and AAA? Also, 99X tweaked again when the Buzz launched by adding harder rock and metal. 96 Rock changed their playlist several times to try to respond to Dave, 99X, and The River. The Project is in a comfortable position now that 99X is gone. Why would they want to delve into the classic rock (or older rock depending on who you ask)?? They are in a position now where they could remove the classic rock from their playlist and do just fine (and probably improve) capturing the active rock market not served by Dave, River, or 100.5. I am assuming 100.5 will be the old 96 Rock format, classics with a few currents and harder 80's-90's thrown in.

Kicks 101.5 did not change when the Bull launched. V 103 did not change when Jamz (or Hot) launched. Kiss did not change when Grown Folks 102.5 launched (and changed to talk during the day). And, I don't know much about the Hispanic market, but Raza is still in the same spot ratings wise even with the competition of Viva and El Patron. Ironically, all of these stations are doing well.
 
ArtyBoy said:
Last night as I was driving home I turned on Project 96 and heard Motley Crue's "Shout at the Devil," followed by "Unsung" from Helmet and "Sweet Child O' Mine" from Guns n' Roses. I've never heard a `80's three-in-a-row like that from the Project. Normally they awkwardly sandwich "Dream On" between Korn and Slipknot.

Do you think Project is realizing the upcoming Rock 100 might be a hit and is making a 13th hour effort to preempt their position?

Maybe 96 Rock realizes they didn't need to chase the 20-year-olds, who are unlikely to listen to radio anyhow. Instead they needed to scrap the Blackfoot and .38 Special songs preferred by their fading 50+ audience and instead focus on some late `70's and `80's hard rock that my generation (37) likes. I've never heard that particular Crue song on the radio and it was really cool to hear it again like that.
Click to expand...

What's up Art? Hope you're well. If you dig the 80's stuff, log in to bulldog1037.com on Friday nights and check out the Big Rock Show from 7-12am. My buddy Just Joe is the host. Guy is scary with his 80's Hair band knowledge. He plays WHATEVER he wants. It's a blast to listen to. Check it out!


Rhodes
 
ArtyBoy said:
Last night as I was driving home I turned on Project 96 and heard Motley Crue's "Shout at the Devil," followed by "Unsung" from Helmet and "Sweet Child O' Mine" from Guns n' Roses. I've never heard a `80's three-in-a-row like that from the Project. Normally they awkwardly sandwich "Dream On" between Korn and Slipknot.
Click to expand...

"Unsung" came out in 1992. At the time, Helmet was billed as "the next Nirvana".

Actually, good to hear it getting a spin. Axel used to use it as a music bed on 99x, and it always ticked me off - it made me want to hear the song, not hear him talking over it.
 
ArtyBoy said:
Last night as I was driving home I turned on Project 96 and heard Motley Crue's "Shout at the Devil," followed by "Unsung" from Helmet and "Sweet Child O' Mine" from Guns n' Roses. I've never heard a `80's three-in-a-row like that from the Project. Normally they awkwardly sandwich "Dream On" between Korn and Slipknot.

Do you think Project is realizing the upcoming Rock 100 might be a hit and is making a 13th hour effort to preempt their position?

Maybe 96 Rock realizes they didn't need to chase the 20-year-olds, who are unlikely to listen to radio anyhow. Instead they needed to scrap the Blackfoot and .38 Special songs preferred by their fading 50+ audience and instead focus on some late `70's and `80's hard rock that my generation (37) likes. I've never heard that particular Crue song on the radio and it was really cool to hear it again like that.
Click to expand...

Sounds like you were listening to the friday work release. That has been around in that fasion since the Buzz days. Project has been playing the Crue Helmet and GnR since launching last year. Me thinks you are trying to hear changes where there are none.
 
I can't believe two people in this thread are actually listening. That makes this thread 2 listeners and 1 employee being defensive. An abnormally high listener to employee ratio for a thread on that project.
 
louisNatl said:
It always amazes me how program directors start screwing up the format of a successful station when a new station launches. Remember how 99X tweaked their format when Dave launched by adding emo and AAA? Also, 99X tweaked again when the Buzz launched by adding harder rock and metal. 96 Rock changed their playlist several times to try to respond to Dave, 99X, and The River. The Project is in a comfortable position now that 99X is gone. Why would they want to delve into the classic rock (or older rock depending on who you ask)?? They are in a position now where they could remove the classic rock from their playlist and do just fine (and probably improve) capturing the active rock market not served by Dave, River, or 100.5.
Click to expand...

You've hit the nail on the head. 100.5 won't have the penentration or the signal strength that 96.1 has. There's really no need to worry about them. Focus on Active, and relegate 100.5 to classic rock, even if they try active right out of the box. White males are probably the least served demo in Atlanta (and in many other markets), so why screw up what is working so far?

G
 
ArtyBoy said:
I've never heard that particular Crue song on the radio and it was really cool to hear it again like that.
Click to expand...

Just its turn to get played a few token times in too close proximity & then be relegated off the playlist entirely.
I heard it between 7:50a & 8:15a in the past week or so, and then again sometime in early pm drive within a couple of days.

As you mentioned, great to hear it on the radio again ... I just wish the station didn't do such a predictably crappy job of cycling the same songs over & over in those spots on the clock. Recycling dayparts is one thing I suppose, but I'm not a fan of doing it during the drives.
 
Yes, it was the Work Release. So they always play some `80's (and early `90's) on the Work Release? I'd like to hear that around the clock.

Are you sure Helmet came out after Nirvana? Seems like I remember them from MTV's "Headbanger's Ball" from around the time Jane's Addiction's "Ritual De Lo Habitual" was out, which was slightly pre-Nirvana. The `90's really didn't start until about `93, so I count `em as a `80's band.
 
ArtyBoy said:
Are you sure Helmet came out after Nirvana? Seems like I remember them from MTV's "Headbanger's Ball" from around the time Jane's Addiction's "Ritual De Lo Habitual" was out, which was slightly pre-Nirvana. The `90's really didn't start until about `93, so I count `em as a `80's band.
Click to expand...

They were about a year behind Nirvana as a developing band. Their first album (on an indie) came out in 1990, but I don't believe it had any videos. They got signed to Interscope sometime at the end of 1991 as Nirvana was breaking. The contract itself made news - it was a million-dollar deal that gave the band complete creative control. Meantime was released in the summer of 1992, and I think the "Unsung" video materialized around that time.

I always pegged them as a 90s band, and I think the "Unsung" video played a big part. The video has an 80s-metal-ish location, but the guys are all wearing regular clothes instead of "rock" threads (particularly Page with his preppy shorts). That was more or less the hallmark of the "new" rock - the performers didn't look like rock stars, they looked like your next-door-neighbors.
 
ArtyBoy said:
Yes, it was the Work Release. So they always play some `80's (and early `90's) on the Work Release? I'd like to hear that around the clock.

Are you sure Helmet came out after Nirvana? Seems like I remember them from MTV's "Headbanger's Ball" from around the time Jane's Addiction's "Ritual De Lo Habitual" was out, which was slightly pre-Nirvana. The `90's really didn't start until about `93, so I count `em as a `80's band.
Click to expand...

Meantime, Helmet's Major Label debut, was released in 1992. It was preceded by "Born Annoying" and "Strap it on", which were both on Amphetamine-Reptile.

Nirvana's Nevermind was released in September of 1991.

The 90s started in 1990...more specifically when Mike Patton appeared as the lead singer of Faith No More on the band's 1990 release, "The Real Thing".
 
Dates are not important, the attitude is. Faith No More was part of the Primus sort of scene, which was in turn part of the Metallica scene in San Francisco. Metallica, Faith No More, Soundgarden and Primus pointed the way to the `90's, along with Jane's Addiction, without foreshadowing exactly what the `90's would be about.

Nirvana and Pearl Jam were the point where the `90's were defined, and that didn't happen until mid-92, so its fair to say 1993 is when the ball really got rolling. Alternative officially drove out hair metal then, whereas hair metal was still popular `91, `92.

Helmet reminded me more of Metallica's Black Album than Nirvana, so I guess that's why they seem "80's" to me.

Is this a radio board?
 
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