• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The Proof is in the Arbitron Pudding

Forever ran almost the identical ad for Beaver a year or two ago. If you can't talk share, you talk cume. On the other hand, bragging about total adults for the total week isn't the same as claiming to be #1 in Redheaded Left-handed Lesbians 28 to 31 on Sundays from 1 to 3 PM. THAT'S picking the book to pieces. :)

> Here's absolute proof that if you pick the book to pieces,
> you can find something to call yourself #1...
>
> http://newspaperads.centredaily.com/RopAds.aspx?adv=146146
>
 
And since most people either don't read that tiny print or they have no clue what "cume" means, they also have no idea how picky-unee and petty that actually is...

> Forever ran almost the identical ad for Beaver a year or two
> ago. If you can't talk share, you talk cume. On the other
> hand, bragging about total adults for the total week isn't
> the same as claiming to be #1 in Redheaded Left-handed
> Lesbians 28 to 31 on Sundays from 1 to 3 PM. THAT'S picking
> the book to pieces. :)
>
> > Here's absolute proof that if you pick the book to pieces,
>
> > you can find something to call yourself #1...
> >
> > http://newspaperads.centredaily.com/RopAds.aspx?adv=146146
>
> >
>
 
Cume

Cume is the number of different humans who listen to a station or a program--that's hardly petty--it's the number Arbitron starts with. Then they apply the time spent listening of each of those humans (cume) and divide it into 15-minute chunks to arrive at average quarter hour (aqh). When advertisers ask for "reach and frequency," the frequency is a function of AQH; the reach is a function of cume. If you're just out to pick on these guys, you've gotta find something else, I think. Maybe the zebra?

> And since most people either don't read that tiny print or
> they have no clue what "cume" means, they also have no idea
> how picky-unee and petty that actually is...
>
> > Forever ran almost the identical ad for Beaver a year or
> two
> > ago. If you can't talk share, you talk cume. On the other
> > hand, bragging about total adults for the total week isn't
>
> > the same as claiming to be #1 in Redheaded Left-handed
> > Lesbians 28 to 31 on Sundays from 1 to 3 PM. THAT'S
> picking
> > the book to pieces. :)
> >
> > > Here's absolute proof that if you pick the book to
> pieces,
> >
> > > you can find something to call yourself #1...
> > >
> > >
> http://newspaperads.centredaily.com/RopAds.aspx?adv=146146
> >
> > >
> >
>
 
Re: Cume

Reach and frequency…is abother something we need to spend an extra ten minutes on in class. It’s hard to make these well educated communication majors understand you don’t have to give away 50 promos to a client that is going after your core demo…maybe this was just a problem at Loyola and Tulane.

> Cume is the number of different humans who listen to a
> station or a program--that's hardly petty--it's the number
> Arbitron starts with. Then they apply the time spent
> listening of each of those humans (cume) and divide it into
> 15-minute chunks to arrive at average quarter hour (aqh).
> When advertisers ask for "reach and frequency," the
> frequency is a function of AQH; the reach is a function of
> cume. If you're just out to pick on these guys, you've gotta
> find something else, I think. Maybe the zebra?
>
> > And since most people either don't read that tiny print or
>
> > they have no clue what "cume" means, they also have no
> idea
> > how picky-unee and petty that actually is...
> >
> > > Forever ran almost the identical ad for Beaver a year or
>
> > two
> > > ago. If you can't talk share, you talk cume. On the
> other
> > > hand, bragging about total adults for the total week
> isn't
> >
> > > the same as claiming to be #1 in Redheaded Left-handed
> > > Lesbians 28 to 31 on Sundays from 1 to 3 PM. THAT'S
> > picking
> > > the book to pieces. :)
> > >
> > > > Here's absolute proof that if you pick the book to
> > pieces,
> > >
> > > > you can find something to call yourself #1...
> > > >
> > > >
> > http://newspaperads.centredaily.com/RopAds.aspx?adv=146146
>
> > >
> > > >
> > >
> >
>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom