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THE PROVIDENCE MARKET

A

aqualung

Guest
Well it's too old for <crickets> so I'll just say YAWN
Is nothing happening? Nothing worth talking about? Any changes predicted for after Christmas?
Lite will just go back to their regular music. I doubt they will do anything with the music to take Coast's new direction into consideration. What about B101 12/26? Their flip to Christmas is unusual in that they're a station not big with females going with music aimed mainly at females. Will they do anything different after Christmas?
 
aqualung said:
Well it's too old for <crickets> so I'll just say YAWN
Is nothing happening? Nothing worth talking about? Any changes predicted for after Christmas?
Lite will just go back to their regular music. I doubt they will do anything with the music to take Coast's new direction into consideration. What about B101 12/26? Their flip to Christmas is unusual in that they're a station not big with females going with music aimed mainly at females. Will they do anything different after Christmas?
Click to expand...

To quote Bill Murray from the movie "Meatballs":

It just doesn't matter

Prividence, as is the case with most markets outside the top-20, is stale, has no compelling content, provides the same tired shows with the same old has-beens collecting a paycheck (until the next round of cuts come) and mindless, sales-driven programming. Why you're interested in what will happen amuses me. It's nothing personal - whatever happens, we'll bitch and moan about it and how we miss the good old days of radio. In the end, it won't make 1 iota of difference.
 
So true...it really doesn't matter.

Radio is in a mode similar to what the restaurant industry would be in if Taco Bell bought every restaurant in a given market. There is virtually no talent or original creative ability left, and the on-air product has mostly been relegated to a glorified I-Pod plugged into a transmitter.

The continued loss of talent and advertising revenue seems to be an unstoppable downward spiral.

If someone can make a compelling argument about how radio can thrive once again when it now has to compete in a wireless and Internet world, I'd like to hear it.
 
Calling yourself JB105 doesn't make you JB105. What is this? Middle aged men playing top 40 music? For years Providence held audiences captive because there was nowhere else for them to go and people aren't prone to listen to out of market stations even though most stations in major market Boston can be heard pretty well. Now Providence has competition and it isn't from other radio stations but from the technology available to listeners. So now the shortcomings of the market are more evident. We have a few heritage personalities still doing a decent job but basically waiting their time out, out of town shows piped in, newer hires no one knows from Adam who have no discernible personality, and the beat goes on. Look at weekends. Are there any up and comers weekending here to get the experience and move onto better things? No. They're all ex full timers who won't give up the ship. Stick a fork in this market.
 
Well in spite of what Randy says (which I don't totally disagree with) I still think it's a valid topic. People in radio and those who like to watch like to discuss what could happen even if when it happens it's not much more inspired than what's now over the air. Flips and firings get the most interest here anyway.
 
za-rex said:
Calling yourself JB105 doesn't make you JB105. What is this? Middle aged men playing top 40 music? For years Providence held audiences captive because there was nowhere else for them to go and people aren't prone to listen to out of market stations even though most stations in major market Boston can be heard pretty well. Now Providence has competition and it isn't from other radio stations but from the technology available to listeners. So now the shortcomings of the market are more evident. We have a few heritage personalities still doing a decent job but basically waiting their time out, out of town shows piped in, newer hires no one knows from Adam who have no discernible personality, and the beat goes on. Look at weekends. Are there any up and comers weekending here to get the experience and move onto better things? No. They're all ex full timers who won't give up the ship. Stick a fork in this market.
Click to expand...
Only really had 2 in the past that I can think of.

Thats Loren Petice(sic?) and Matt Allen. Loren was a weekender at Cat for a while, then moved over to ProFM and Lite Rock, then got hired full time mornings backj at Cat.
Matt was a weekender for a while before becoming Dan's producer, and I think the new guy running the board in the morning was a weekend board op too.
 
Back to one of the original questions regarding what will happen with B101 12/26. If the station did pick up some needed female listeners during the Christmas flip, maybe they can do something to hold onto them. Listeners don't know most format definitions. They know Classic Hits isn't oldies. It's rock based even though The Doobies, Fleetwood Mac, & BTO aren't exactly rock by today's standards. Still you've got listener perception to deal with. Admittedly I've lost touch with exactly what the station is playing, but maybe they could add more classic top 40 music & try to change the potential female audience's perception of the station. They wouldn't have to stop playing rock based songs & I'm not implying they should dig deep with the music either but just enough of a change to change the perception & keep them listening after the holidays.
 
This is just somebody who comes here for vacation's perspective. I've noticed the last few times I've been here, the B has been dead. It sounds like they are modeling 3ws in Pittsburgh which to me is also dead. I would love to hear a modernized CBSFM approach. This would require some cluster-wide changes though.
Get rid of all 80's on Coast... period. Go after now hot AC ProFM.
Make B the #1 choice for hits from the 60's 70's and 80's. I mean what do they have to lose?
 
I think the problem is that Clear Channel is worried about losing the few listeners they have left. 92 ProFM has such a strangle hold on the market, and more than likely, its the WPRO call letters more than anything. They identify with it easy.
 
What I see with both Coast and B101 is that everything is in place from imaging, music, etc but they're both cold detached stations with no listener connection other than the music. They made the decision to go chicken rock on B101 so live with the fact that they're heavier with male listeners than they want to be. As far as Coast, at its best it's a glorified jukebox and people can get their music anywhere. These are two examples of stations that have listeners simply because they're on the air and not because they work for them.
 
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