Even back when KJR turned 75, there was back office discussions about whether to outwardly celebrate the milestone. In the end the PR and management folks decided publicly celebrating risks it becoming a negative rather than positive move. The reason? Listeners start to realize actually how old they are. I know to radio nerds and radio historian's age isn't a negative, but to the average listener, pointing out age of their favorite station could be a reason to stop listening.
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The Radio Station Centennial Tracker
- Thread starter ZantennaG1
- Start date
And to add to that, it's a reminde to the listener of just how old, and antiquated traditional radio actually is. I think these centennials are occurring at a critical time for radio broadcasters, as they try adjust to changing times. Another sign of how radio continues to fade in the background. It's all about the future in being an all encompassing "media" company,. Take iHeart, for example, there will be a lot of celebrating when they reach 100 as a media company.,just not for something becoming irrelevant and old as radio.
Personally, I still believe it's a big enough milestone, that really should be celebrated. Use it as a way of showing people how media other than the newspaper, got started with the signing on of a radio signal.
https://news.****************/cgi-bin/rol.exe/headline_id=n42650
KFBK Sacramento to celebrate their 100th birthday.
The British Broadcasting "Company" (later to become a "Corporation") was formed today 100 years ago and made its first broadcast to London only on November 14, 1922. There is a really good article with some context here:
Nowadays, its radio output is still excellent. There is the joyful BBC Radio 1, not just a CHR but an inspiring, uplifting platform for young British voices; 1Xtra pioneering Black British music and the Asian Network doing the same for young British Asian people; 6 Music as an excellent AAA station; Radio 2 as Europe's most popular radio station and almost a national "water cooler"; an increasingly diverse and less stuffy Radio 4 with a huge range of speech programming, and so much more. We are so lucky to have all these choices, commercial-free.
Nowadays, its radio output is still excellent. There is the joyful BBC Radio 1, not just a CHR but an inspiring, uplifting platform for young British voices; 1Xtra pioneering Black British music and the Asian Network doing the same for young British Asian people; 6 Music as an excellent AAA station; Radio 2 as Europe's most popular radio station and almost a national "water cooler"; an increasingly diverse and less stuffy Radio 4 with a huge range of speech programming, and so much more. We are so lucky to have all these choices, commercial-free.
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