Do stations pay to air these show, or are they free-of-charge with the shows allowed to run ads, or are there other arrangements?
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"The Ramsey Show" and Kim Kommando.
- Thread starter johnbasalla
- Start date
It also has to do with your market size. I would guess in small to medium markets, you get the programming for free but must air X number of the syndicator's spots each hour the show runs. You may also have to air some commercials in other dayparts. Or you may have to air a show you don't really want to get the show you do want. At one time, stations had to take an hour of Dr. Dean Edell to get Limbaugh.
As bigdonho mentions above, Rush's syndicator, Premiere Networks, charged plenty of money for his show. (Rush would describe it, half-joking, as "confiscatory rates.") And stations paid up, realizing with Rush on their schedule, the other dayparts would do better than without him. Once in a while you'd hear of a station dropping Rush due to the high cost, figuring the station didn't need Limbaugh to get advertisers. WIBC Indianapolis was one. Premiere Networks, an arm of iHeart, had to put Rush on its AM sports station to get him clearance in Indianapolis.
These days, I don't think any syndicated talk show, not even Hannity, rates a high charge.
As bigdonho mentions above, Rush's syndicator, Premiere Networks, charged plenty of money for his show. (Rush would describe it, half-joking, as "confiscatory rates.") And stations paid up, realizing with Rush on their schedule, the other dayparts would do better than without him. Once in a while you'd hear of a station dropping Rush due to the high cost, figuring the station didn't need Limbaugh to get advertisers. WIBC Indianapolis was one. Premiere Networks, an arm of iHeart, had to put Rush on its AM sports station to get him clearance in Indianapolis.
These days, I don't think any syndicated talk show, not even Hannity, rates a high charge.
I believe Ramsey is free to air, and there is no barter advertising in the show --- except, of course, for Ramsey's books and courses. And Dave is happy to endorse local businesses, which is a significant source of revenue for his company.
Kim Komando has 6 minutes per hour of network advertising. I doubt there is any ROS inventory or cash.
Kim Komando has 6 minutes per hour of network advertising. I doubt there is any ROS inventory or cash.
And ROS stands for what?
ROS = Run Out of Show.
For a weekend show like Kim Komando, that would usually mean running ads from her syndicator Monday-Friday
For a weekend show like Kim Komando, that would usually mean running ads from her syndicator Monday-Friday
run of schedule
which means they can run anywhere between.. usually 6am and 12am 7 days a week
Run Of Schedule. That means pots are not guaranteed rimes, but scattered throughout the time period being purchased.
Actually, can be applied to any fixed time period, within which spots are not guaranteed exact times.
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This joke doesn’t even make sense….
Actually, it is "Run of Press". My half-brother was editor and publisher of a paper, so I was well indoctrinated.
Dave has been making rumblings about retirement for awhile, and the move to having co-hosts seemed like Dave's time on-air was drawing to a close. Are there any plans for him to step down anytime soon?
More likely that she's not wearing any underwear, potentially while on the radio: (credit Google) "Going commando” is a way of saying that you're not wearing any underwear. The term refers to elite soldiers trained to be ready to fight at a moment's notice."
The talk shows were all free with network spot clearance. The exception was Rush who charged in, as I was told, unrated markets but can't say for sure on that as I was 'told'.
I have never experienced having a requirement to run spots outside the program in more than 4 decades in radio. I have heard of local news trades that required a few units outside news and mostly from other GMs complaining how their home office chalked these up it as a cost at full rate card.
I have never experienced having a requirement to run spots outside the program in more than 4 decades in radio. I have heard of local news trades that required a few units outside news and mostly from other GMs complaining how their home office chalked these up it as a cost at full rate card.
There was a small cash payment plus spots requirement in both deals I did to carry rush around 1990-1991.
Back in the day, many stations running the Art Bell show overnight had to give daytime ROS inventory to the syndicator because overnights was pretty hard to sell "well" and the added spots were required.
Could this be true? 2002-2004 I was involved at a small AM talk station in suburban Hartford. I asked the PD who was also GM if he would pick up Kim Komando's show. He was familiar with the show as he added it to the line-up at a station he worked for previously. He got back to me and told me the syndicator wouldn't let him pick up the show because the station didn't show up in the ratings.
Ms. Komando and her husband self-syndicate, so anything is possible even if other syndicators wouldn't typically do that.
They had some big affiliates back then, so settling for a small station in the suburbs of Hartford might not have been very interesting to them.