That's the point I have been trying to make.
A station can sound great, but unless it can survive, it isn't really a good, long lasting station. How does it survive? Commercial spots. The difference here is that with the kind of signal it has, it can sell local commercial spots very well, but has a hard time with national spots or spots placed by the large agencies for commercial products due to it's lack of signal over half of the suburban and urban D/FW market. Consequently, it is broadcasting to less than half of the D/FW market, Fort Worth, and the smaller less populated towns and rural areas around it's transmitter site in Mineral Wells west of Fort Worth. A few years back, when Gary Moss owned KTFW, he needed agency spots, bad, but it was difficult to attract any agengcy accounts because they were southwest of the Metroplex. They were, and still are, a Glen Rose radio station. Listen to either of the two stations, KFWR or KTFW, and neither has a very large amount of national spots. They are loaded with local spots. Result - allot of commercial spots eventually tend to drive listeners away. Five, six, seven spots between songs will kill you, but two good solid NATIONAL spots, sound good and bring in much more cash. This effects the whole sound of a station. The biggest thing it affects is the quality and experience of the air personalities because with increased revenues, they are capable of employing quality air personalities. This is where the quality of KFWR shows now. It will never sound like a big time station. It isn't a big time station, it's a local station broadcasting from Mineral Wells, Texas.
