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The Ratings Are Out (Rockford)

C

CrazeeCarroll1

Well another six months have come and gone and looks like Country and CHR are king in the Rock River Area... The Cloud Company seals up 1 and 2 with The Horse Company taking 3,4 and 5... The biggest winner this period is BOB while the biggest looser would be the Eagle... WGN although not a Rockford station remains the number one N/T... Looks like all the school board stuff turned off a few NTA listeners while ROK has passed NTA... Although they put no effort in trying to grab some Rockford businesses WYRB although down still is holding steady... CC1
 
Actually....Bob's first book wasn't that impressive. Sure they grew from where YHY, but this is the first launch/flip in the Rock that didn't debut number one. Typically a variety hits station hits big first book and then drops like a hot rock. I would guess that Bob will begin it's free fall and be out of format with a year.
 
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