cs1366 said:WHATEVER THE FORMAT.....Local radio must connect with the audience and deliver compelling content. It's knowing the climate, tastes, temperature, hitting hot buttons and keep them coming back for more. You're only as good as you last show. Prepare. Stand out. Present great product. Music, talk, information, sports, Boston is big time with a wonderfully tough, opinionated crowd. Set those standards high and force the broadcast folks to do better, knowing their audience wants and advertiser needs. Don't follow; lead!
THIS is what great Program Directors are made of!!!!!!!