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The Real Success Story at WPRO

A quick break down of the Spring books shows that the real hero there is Johnny D. The numbers for the day peak during in the 7-8am hour and then go down all day long very sharply during Yorke's show. These numbers are similar to the Salty type of books, so while the Bud-eye and Yorke are laughing at JD for having to wake up at 4am....he is the star of the station. Yorke's numbers are quite pale in comparison. Helen G. had very strong numbers considering she is only on for 2 hours a day. She outshined Rush. With the infusion of a little more local talk, HJJ could be right back in the talk war very quickly.
 
I do tend to agree with you. Depetro will be asking for a 100,000 dollar raise and should get it.

As time goes on Buddy is less and less a factor.

As for Helen Glover and WHJJ I agree there too. She's very likable . WHJJ would be smart to bring
more local talk to their line up.
 
I agree but how do DePetro's numbers stack up alongside what they were before when StPierre did the show? Isn't waking up to PRO-AM kind of a tradition regardless of who does the show or did DePetro salvage the time slot? I haven't listened much to him as I don't like his voice but have had no problem with the show he does when I have listened. Buddy's appeal will peter out but never bottom out. Yorke's too pompous and the act is getting tired and is hard on the eardrums.

I also agree with the local talk angle on HJJ but it's a matter of their spending the money and getting someone local with enough name recognition. WPRO does have people with name recognition regardless of your opinion of them and some of the other names brought up on here are really fairly unknown to most listeners.
 
From what I understand Buddy's numbers are flat. No difference compared to what the ratings were before he got there. Now I'm hearing that Yorke isn't doing so hot either. So I say we should give all the credit to Depetro and Matt Allen. :) I laugh, but at the same time It might actually be the case. Perhaps those are the real stars of the station. At least the ones who are bringing in the Ratings. Thoughts?
 
Skynet74 said:
From what I understand Buddy's numbers are flat. No difference compared to what the ratings were before he got there. Now I'm hearing that Yorke isn't doing so hot either. So I say we should give all the credit to Depetro and Matt Allen. :) I laugh, but at the same time It might actually be the case. Perhaps those are the real stars of the station. At least the ones who are bringing in the Ratings. Thoughts?
Here is the crazy thing: Allen started well after the addition of the 99.7 frequency. I think he had very little effect on this book. Must be an excited time for Giammarco to know that this might not be the peak, knowing that the numbers for Allen and the 99.7 frequency could at minimum, keep them there for another book, at most, boost ratings even more.
 
Answer, St Pierre 's morning show had a 3 to 4 share.
Depetro's has over an 8.

Buddy's numbers were down and so were Yorke's from there highs.
Yea, it looks great for Depetro and pretty good for Allen.
 
alfieradioguy said:
Answer, St Pierre 's morning show had a 3 to 4 share.
Depetro's has over an 8.

Buddy's numbers were down and so were Yorke's from there highs.
Yea, it looks great for Depetro and pretty good for Allen.

Depetro and Allen deserve Performance Bonuses next book if the trend continues.
 
Skynet74 said:
alfieradioguy said:
Answer, St Pierre 's morning show had a 3 to 4 share.
Depetro's has over an 8.

Buddy's numbers were down and so were Yorke's from there highs.
Yea, it looks great for Depetro and pretty good for Allen.

Depetro and Allen deserve Performance Bonuses next book if the trend continues.

Yeah right. Does Citadel have the bucks for performance bonuses? The bonus is they get to keep their jobs.
Yorke must be fuming. Buddy could care less with everything else he has going on. I wonder how ex-PD/morning man StPierre feels.
 
za-rex said:
Skynet74 said:
alfieradioguy said:
Answer, St Pierre 's morning show had a 3 to 4 share.
Depetro's has over an 8.

Buddy's numbers were down and so were Yorke's from there highs.
Yea, it looks great for Depetro and pretty good for Allen.

Depetro and Allen deserve Performance Bonuses next book if the trend continues.

Yeah right. Does Citadel have the bucks for performance bonuses? The bonus is they get to keep their jobs.
Yorke must be fuming. Buddy could care less with everything else he has going on. I wonder how ex-PD/morning man StPierre feels.

You can tell by his attitude that Yorke is a guy who thinks that his Sh*t doesn't stink. So he'll just believe that he can just go get another job anywhere else at the drop of a hat. Yorke is the one who is most effected by this stuff. St.Pierre probably isn't bothered by Depetro's ratings. Ron seems like a guy who can just go with the flow. I don't think he's to wound up that John's show is pulling in more audience. Plus he seems like a team player. If the station is doing well than he's probably happy. You are right about Buddy. I don't think Buddy cares all that much either way. He's got his money and he's got more coming from other places. He's not stressing. In this situation Yorke is the problem child who will jump and stomp his feet that not as many people are listening to him.
 
Skynet74 said:
za-rex said:
Skynet74 said:
alfieradioguy said:
Answer, St Pierre 's morning show had a 3 to 4 share.
Depetro's has over an 8.

Buddy's numbers were down and so were Yorke's from there highs.
Yea, it looks great for Depetro and pretty good for Allen.

Depetro and Allen deserve Performance Bonuses next book if the trend continues.

Yeah right. Does Citadel have the bucks for performance bonuses? The bonus is they get to keep their jobs.
Yorke must be fuming. Buddy could care less with everything else he has going on. I wonder how ex-PD/morning man StPierre feels.

You can tell by his attitude that Yorke is a guy who thinks that his Sh*t doesn't stink. So he'll just believe that he can just go get another job anywhere else at the drop of a hat. Yorke is the one who is most effected by this stuff. St.Pierre probably isn't bothered by Depetro's ratings. Ron seems like a guy who can just go with the flow. I don't think he's to wound up that John's show is pulling in more audience. Plus he seems like a team player. If the station is doing well than he's probably happy. You are right about Buddy. I don't think Buddy cares all that much either way. He's got his money and he's got more coming from other places. He's not stressing. In this situation Yorke is the problem child who will jump and stomp his feet that not as many people are listening to him.

You forget Yorke can jump to Boston at anytime.He was on WTKK mornings for a very short time right before Imus made his return and someone else posted that he even did some work on WRKO.
 
kenwood101 said:
You forget Yorke can jump to Boston at anytime.He was on WTKK mornings for a very short time right before Imus made his return and someone else posted that he even did some work on WRKO.

I don't forget. But just because a station has you do fill in work every once in a great while certainly doesn't mean they are ready to put you on a full time schedule. They needed a warm body to put in a chair for a week. Big deal. If there was a real offer on the table for Dan to go to Boston he would have been gone a long time ago. But there is no offer and I see none in the near future.
 
According to Ron StPierre's blog Buddy pulled an 8.4 share which are numbers that harken back to the Sherm Strickhauser days.
 
za-rex said:
According to Ron StPierre's blog Buddy pulled an 8.4 share which are numbers that harken back to the Sherm Strickhauser days.


I guess it all depends who you ask. I've seen people spin ratings so many different ways that you end up wanting to doubt anyone who doesn't work for Arbitron.
 
Skynet74 said:
za-rex said:
According to Ron StPierre's blog Buddy pulled an 8.4 share which are numbers that harken back to the Sherm Strickhauser days.


I guess it all depends who you ask. I've seen people spin ratings so many different ways that you end up wanting to doubt anyone who doesn't work for Arbitron.
all depends upon what demo the ratings are in. To be frank...I don't think WPRO gives a rats arse what the 12+ numbers are and really care what the 25+ and even 35+ numbers are, seeing as that is where their target demo is and where the ad $$ are. seeing as they tend to trend to the upper demo b/c they are news talk, the Depetro number quoted at an 8 could very well be the 25+, 35+, 45+ etc number. Without a glance at the overall book, we have no idea
 
my sister works at citadel. She said wpro am is number #1 morning show with a 10 share, 12 plus.
She said station has not seen morning numbers like that in 30 years.
 
What other station can you get the news, weather & traffic, plus all kinds of contests at that time of the morning?We have to listen to WPRO for all this local stuff.

Is it success or luck????
 
yoyoradio said:
my sister works at citadel. She said wpro am is number #1 morning show with a 10 share, 12 plus.
She said station has not seen morning numbers like that in 30 years.

Wow.... I feel like an A-hole for goofing on the guy. I don't know how many times I've said that he's lost his Drive, and that nobody wants to hear that kind of radio so early in the morning. I'm sorry Depetro. I was wrong. I've always supported you in the past and I thought you were on fire at HJJ, but apparently plenty of people like you now too. You can't ask for better than a 10 share in this market! Holy Moly... THAT'S AWSOME! I have to drive by the station today to run an errand. I'll be giving the thumbs up sign in your honor as I pass by. Keep up the great work!
 
unrelated to: "Yorke's too pompous and the act is getting tired"

Here's a where-are-they-now update that's also a-success-AFTER-WPRO story:

Remember Wally Bruckner?
For a while, he was in Sales at WPRO.
When I was PD @ WSNE, he was a part time DJ there.
But he's best known in Providence, early 80s, as the real-life Sam Malone, tending bar at the late, great media hang-out Cafe at Brookes.

Previously, he did sports at WKBR/Manchester, my first PD gig, the job I left WPRO for.
It MIGHT have been him in the moose costume:
http://www.youtube.com/watch?v=dqbcdi0ZUbo

His-and-my-time in Washington overlapped during several of my 13 and his 16 years there.
And now he too is back in Southern New England, as you'll read:
http://www.theday.com/re_print.aspx?re=ee8255d4-bb47-4983-8e61-ad9a4b6bade8

Restaurant review MINIMALLY-influenced-by-the-fact-they're-my-pals: GREAT dinner if you find yourself in the Niantic area.

Aloha from Block Island
HC
www.HollandCooke.com
 
Paul Giamarco laying his career on the line for 99.7 FM and making it work..

( The REAL success story At WPRO!)
 
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