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THE REASON WHY MEGA 101 DID NOT DO WELL WITH THEIR TROMBO OR CHURBANA FORMAT

S

SEMPERFIRADIO

AS AN ON AIR PERSONALITY THAT HAS WORKED BOTH LATINO & ANGLO MARKETS (IN THAT ORDER).
THE CHURBANA FORMAT THAT MEGA 101 STARTED WITH, WAS A GOOD FORMAT/IDEA/$$$ELLING TOOL.
ONE RADIO STATION THAT REACHES THE 3 DIFFERENT DEMO$$$(ANGLOS,AFRICANAMERICAN & LATINOS).
BOTH MALE & FEMALE.
A ONE STOP SALE FOR THE BU$INNE$$ MAN.

SO THIS MIGHT BE LATE BUT MERRY XMAS TO WHOEVER WAS THE CONSULTANT THAT CAME UP WITH THE SLOGAN "LATINO & PROUD". FOR MAKING THAT EASY MONEY ON BRANDING MEGA, LATINO & PROUD.

YOU OR YOUR COMPANY SHOULD RETURN THE CHECK OR WHATEVER YOU WERE PAID TO CC.
BUT THEN AGAIN CC WITH ALL YOUR RE$OURCE$ YOU SHOULD OF SEEN THE WRITTING ON THE WALL.

BY BRANDING THE STATION "LATINO & PROUD" YOU SIGNED YOUR DEATH PAPERS.
YOU AUTOMATICALLY PUSHED AWAY POTENTIAL BUYER$$$ ANGLO$$$$$ & AFRICAAMERICAN$$$$$.

GREAT IDEA, BUT POOR EXECUTION.
SO WHOEVER IS OR WAS IN THE MARKETING DEPARTMENT OR HIGHER UP MANAGEMENT COUNT YOUR BLESSINGS.

THE NEW FORMAT IS A $AFE FORMAT, $OUNDS GOOD & IT WILL $ELL.
 
SEMPERFIRADIO said:
AS AN ON AIR PERSONALITY THAT HAS WORKED BOTH LATINO & ANGLO MARKETS (IN THAT ORDER).
THE CHURBANA FORMAT THAT MEGA 101 STARTED WITH, WAS A GOOD FORMAT/IDEA/$$$ELLING TOOL.
ONE RADIO STATION THAT REACHES THE 3 DIFFERENT DEMO$$$(ANGLOS,AFRICANAMERICAN & LATINOS).
BOTH MALE & FEMALE.
A ONE STOP SALE FOR THE BU$INNE$$ MAN.
Click to expand...

Mega could not have had non-Hispanic listeners. Nearly all the music was Spanish (reggaetón and pop) with an accent of English language hip-hop. The announcing was in "Spanglish" and would only have appealed to Hispanics.

SO THIS MIGHT BE LATE BUT MERRY XMAS TO WHOEVER WAS THE CONSULTANT THAT CAME UP WITH THE SLOGAN "LATINO & PROUD". FOR MAKING THAT EASY MONEY ON BRANDING MEGA, LATINO & PROUD.
Click to expand...

They have not used that slogan since Spring, 2007. In fact, they use essentially no English and play no English music any more... and have not for about 6 months.

BY BRANDING THE STATION "LATINO & PROUD" YOU SIGNED YOUR DEATH PAPERS.
YOU AUTOMATICALLY PUSHED AWAY POTENTIAL BUYER$$$ ANGLO$$$$$ & AFRICAAMERICAN$$$$$.
Click to expand...

The station had that slogan from day one as an Hispanic targeted Hurban station. When they changed from Hurban to pop / CHR, they eliminated all English positioning.
 
OK DAVID, I SEE & UNDERSTAND WERE YOU ARE COMING FROM.
BUT DON'T U THINK IF THEY WOULD OF KEPT THAT FORMAT W/O THE LATINO & PROUD.
THEY WOULD OF BEEN PULLING ALL 3 DEMOS.
GRACIAS FOR YOUR FEEDBACK
 
SEMPERFIRADIO said:
OK DAVID, I SEE & UNDERSTAND WERE YOU ARE COMING FROM.
BUT DON'T U THINK IF THEY WOULD OF KEPT THAT FORMAT W/O THE LATINO & PROUD.
THEY WOULD OF BEEN PULLING ALL 3 DEMOS.
GRACIAS FOR YOUR FEEDBACK
Click to expand...
Not a chance! Hurban is Hurban. Latino and Proud or not, the station's format was doomed since it was a very short lived trend.
 
SEMPERFIRADIO said:
OK DAVID, I SEE & UNDERSTAND WERE YOU ARE COMING FROM.
BUT DON'T U THINK IF THEY WOULD OF KEPT THAT FORMAT W/O THE LATINO & PROUD.
THEY WOULD OF BEEN PULLING ALL 3 DEMOS.
GRACIAS FOR YOUR FEEDBACK
Click to expand...

Spanish language reggaeton only appeals to Hispanics. It will get zero Blacks and non-Hispanic whites.
 
oldjohnny said:
Not a chance! Hurban is Hurban. Latino and Proud or not, the station's format was doomed since it was a very short lived trend.
Click to expand...

Then why is Latino 96.3 in LA getting about a 5 share 18-34 consistently with the format?
 
DavidEduardo said:
oldjohnny said:
Not a chance! Hurban is Hurban. Latino and Proud or not, the station's format was doomed since it was a very short lived trend.
Click to expand...

Then why is Latino 96.3 in LA getting about a 5 share 18-34 consistently with the format?
Click to expand...
David, you of all people should know that KXOL is not enough proof that reggeaton is well on its feet. In that case, we can consider other formats like Tejano being alive. It does well in San Antonio and Corpus Christi, but we all know where that is going.

One station does not define how the entire trend is going.
 
Arent there two stations in Dallas with the same format???
 
mrtexmex2007 said:
Arent there two stations in Dallas with the same format???
Click to expand...
There was.

Casa is not Reggeaton anymore. It is more of a Hispanic oriented Rythmic station. They still have one or two plays of Reggeaton on their playlist, but it is pretty much surrounded all by hits from Akon and other Hip-Hop artists.

KFZO is now going more Latin Hits/Reggeaton. They still play plentyful Reggeaton compared to the other ex-Hurban stations.

So one station went Rythmic and the other is going into Spanish AC very slowly. So much for the Hurban format in Dallas.
 
I DO BELIEVE IT IS A GOOD FORMAT. IT CAN WORK IN CERTAIN MARKETS, BUT YOU STILL NEED TO HAVE THAT LOCAL INPUT/FEEDBACK. THIS MAY APPLY TO THIS FORMAT IN PARTICULAR.

BUT THEN AGAIN MARKETING & THE ON AIR PERSONALITY (NOT THE JOCK) NEEDS TO HELP SELL THE PRODUCT.
IM SURPRISE THIS FORMAT ISNT IN CHGO NY BOSTON PA & INDIANA JUST TO MENTION A FEW.
 
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