Re: It's (Almost) All Good
> Mark, I know that you are a big Bob Edwards fan, and that
> the NPR ratings in Rochester started to weaken about the
> time that he was replaced.
>
> Elsewhere, the effect has not been the same. In a majority
> of markets, the morning numbers for NPR have actually
> increased since Steve Inskeep and Renée Montagne took over
> Morning Edition. In fact, the move, intended to attract both
> a larger and younger audience, appears to be at least a
> limited success.
>
> With that being said, I think the re-emergence of Bob
> Edwards in a looser, less restrictive format on the weekend
> is good for NPR, good for listeners, and good for Mr.
> Edwards.
>
> Overall, it looks like a win-win-win in most markets.
>
> As far as Rochester goes, perhaps the NPR management needs
> to look elsewhere for reasons relating to their ratings
> decline. For example, who else did they lose around the same
> time? And what new voices have they added?
>
I agree with you that this is a win-win situation for both NPR and Bob Edwards, and I am glad to read that Edwards will once again be on terrestrial radio.
As for WXXI’s ratings decline, in my opinion it has very little to do with the departure of Bob Edwards from Morning Edition. If one has the ability to look at the Arbitrons over the past few years they will see that WXXI’s listenership drops significantly after 9 a.m. weekday mornings, bottoms out around the noon hour, and then begins to increase from 2 to 6 p.m. Right after 6 o’clock the ratings drops like Enron stock.
As for your last question as to who left WXXI around the same time as Bob Edwards, I can answer that. It was me.
I left a month before NPR announced Edwards departure, which by the way took me totally by surprise. Yet I was impressed by the professional way Edwards handled the obvious shaft he received from the network by not burning his bridges and, at the time, not being critical of the decision.
Anyways my position as afternoon news anchor was vacant for several months (Scott Fybush did a fantastic job as fill-in by the way) until the station hired a young college graduate from New Mexico. From what I was told her only prior experience was working for her college radio station in New Mexico plus interning at NPR before being hired at WXXI in the late summer of 2004.
One has to give WXXI credit for hiring someone right out of college and giving them the opportunity to experience a professional market the size of Rochester.
<P ID="signature">______________
"I won't be wronged, I won't be insulted and I won't be laid a hand on.
I don't do these things to other people and I expect the same from them".</P>