> Was glad to see a Christian Station Advertising on
> Television. A great commercial by the River, but you sure
> can tell the demographics they are after from it.
>
I agree, From what I can tell their going after the Female AC listener, and their ad is very generic, so I look at it they are trying to play themselves as a "family Friendly AC station" (even though its Christian -- *gasp*) They have been advertising on TV for awhile now, first they started with Fox and the local ABC, typically 3rd place in news but now I see their ads durning stuff on the local NBC station. They also do heavy billboard campaigns.. For awhile every corner seemed to have a 104.9 The River Billboard.
<P ID="signature">______________
Lenks
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>