> There Was An Ad In Today's Scranton Times.
>
>
>
http://www.adquest3d.com/da/?brd=2544&catid=2
>
> This ad is a real contradiction in terms. First off,
it says no tie or getting your hair done. So, who do
they want representing them on the streets? Someone
who smells and looks good and can sell. So I guess they
don't want average looking people who dress well but
want model type looking people who dress poorly?
No meetings seem to be a big thing too. That's cool.
But somewhere down the line, when Bold Gold isn't
getting its revenue, those meetings will start. I can
understand the approach to the ad. They want fresh,
enthused blood.
This is a very difficult job to do. First off, there
is a limited pool of business. This pool is bombarded by
TV, newspaper, billboard, novelty, etc. They have heard
every story, every theory, every deal that came down the
pike whether it be a year end first quarter sale or a
buy 1, get 1 deal. These new hires will have to compete
with people who have been at one station for years, some
of whom have had longstanding relationships with clients.
Whoever they hire, I hope the management is straight with
them. It is a sometimes thankless, deadend job that at
times can have its rewards. Some will dumb it down and say
"look, selling radio ain't brain surgery". It's true, it
isn't. It's harder! You're an accountant, a counselor, a
referee, a copywriter, a conceptualizer, a babysitter and a
nanny all rolled up into one. And the brain surgeon leaves
his work on the table after he's done. To coin a trite
phrase, "I Wish Them Well in Their Future Radio Endeavors".
Yonkstur
>
