THE RIVER

[yonkstur]

Well, it seems like I was wrong about
The River. Seems like they are making
a commitment to local programming with
said stated format. Jude Morgan is the
new morning guy with Jim Riley anchoring
the local news. Best of luck to Jude in
his new gig. I'm sure he'll wow them.
And Riley is like the proverbial rock
when it comes to news. He actually reports
it on the day it's happening. So in this
market, that makes two, Riley and Bud
Brown.
There is still a major gap in Oldies FM
programming. Wonder who will fill that
void.
Yonkstur

 

[Aramondo]

> There is still a major gap in Oldies FM
> programming. Wonder who will fill that
> void.
> Yonkstur

I don't know Yonk. Is there a gap? If there were numbers to support an oldies format, why IS there an absence of the format?

 

[scmidlapp]

> > There is still a major gap in Oldies FM
> > programming. Wonder who will fill that
> > void.
> > Yonkstur
>
> I don't know Yonk. Is there a gap? If there were numbers to
> support an oldies format, why IS there an absence of the
> format?
>
For once we agree. Although I LIKE the format, lately the shift has been to classic rock & standards for those who are moving into the upper demos. It was not that long ago that there was a market. There was the original Oldies 92 in competition with SGD. But even then the numbers didn't seem to be that great.
Let's look at how the oldies market has been fragmented. The older songs (late 50's thru early 60's) now appear regularly on standards stations. The later songs (mid 60's thru 70's) are now covered by classic rock and a number of other formats including The River.
Another example of how fragmenting has caused the extinction of another format.
If you really wanted to fill a gap, you could format a station that plays music 1955-present. Play EVERYTHING.