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The Rodney Dangerfield Problem

It depends...if advertisers are basing their decisions on wrong opinion rather than reality, then radio is being unfairly punished. If radio delivers better numbers, and the audience is more likely to buy based on radio advertising, then radio is being unfairly punished. The fact is that most radio companies are offering advertisers a combination buy of on-air and online. So the advertisers get double value. The on-air can be used to drive consumers to more information online. Online doesn't work without something driving people to the site. Radio has the perfect combination. That's why radio deserves more respect.
 
I'm skeptical that radio is fine but just has an image problem. I can't even imagine another industry blaming slow growth on perception. In most lines of work, you'd get laughed at.
 
Salty Dog said:
I'm skeptical that radio is fine but just has an image problem. I can't even imagine another industry blaming slow growth on perception. In most lines of work, you'd get laughed at.
Click to expand...

I thought that's what the whole election campaign was about.
 
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