johnqdoe said:
gitch said:
stan said:
Correction - KRBE was a top rated station before Cumulus started screwing it up. It will be R&R's challenge to increase the ratings.
Correct me if I'm wrong, but doesn't the ratings show an increase after Cumulus bought KRBE.
The deal was made when KRBE's rating were 3.8 and they are up to 4.1 as of the last trend.
Ratings are not intantanious. It'll be awhile before Cumulus decisions are reflected in the ratings. You don't look at when the deal was made , you look at when Cumulus started RUNNING the station
The September ratings will be the first to truely show what Cumulus has done to KRBE. There is a possibility that KRBE could have respectable (not top ten) ratings until December from people that are listening out of curiousity or disbelief at what has happened to a once great station. 2007 will be when KRBE will likely be dropping down to the ratings range of sister station KIOL and KFNC will be off the charts by September. I don't believe that one decent morning show on KFNC will offset the 0 ratings that KFNC will have the rest of the day.
The only real hope for decent programming on 104.1, 103.7 & 97.5 is for a company like CBS to buy the stations from Cumulus. Musically I like Rock 1037 for the most part and as was posted above I also find Wendy Miller to be one of the better air personalities on the radio in Houston and she is always on location somewhere over the weekends and often weekdays. Cumulus just lets Rock 1037 run on autopilot way too much, when the station should have live and local air personalities 24/7.
There is the possibility that Cumulus will throw in the towel and leave the Houston Market in a year or two. KFNC has been bleeding red ink for years, KIOL may (and that is a big may) be breaking even and KRBE will drop down to a break even station at best in six months or less, if they haven't already. As Adguy posted he pulled all his clients from 104.1 until the dust settles and I'm sure he is not the only person to do so. So far every change Cumulus has made to KRBE was worse than the one before. This board is pretty well varied in opinions on many subjects, but the over whelming majority have given R&R a thumbs down. I didn't even listen to this mornings show as I could not tolerate the show when it was on Mix 965.
The Business News or All News format done properly, which CBS can accomplish might work on 97.5. Cumulus has proven over and over that by operating the Houston stations from Atlanta they are completely out of touch with the Houston listener. It is very similar to the disaster that Biz 1320 has turned into being controlled by an egomaniac from NY that has destroyed the station. If Brent Clanton had control of the operations on 1320 the station would be all Business News-Talk from 5am to 9 or 10pm by now and the vast majority of the programming would be local content every day.
Unfortunately 97.5 is seriously signal challanged and unless Cumulus can pull off a miracle and find some way of getting a few Waivers to the separation rules and regs and move the antenna in closer to Houston the station will always be a low rated station no matter what or how good the programming is on 97.5. I'm not sure why 97.5 has such a terrible signal. The location, the equipment or a poor installation. The Cumulus Engineers and Technicians have managed to make 103.7 a station with a very decent signal for a rim-shot and often have calls from Katy and even up towards College Station. I know it has been stated by a reputable source that increasing the power to the antenna by 10000 watts would not make much difference to 1037, but since Cumulus raised the input power by 10000 watts about six months ago I have noticed far fewer drop outs or less severe fades than before the increase. Also KOUL in Corpus Christi has not been clobbering the hell out of KIOL nearly as often as before the increase, even when other rim-shots are getting shredded.