The sad, sad state of Phoenix radio...

[DrAkbar]

A Black station with such a small target and no stratification varibles employed for proporitonality would have no chance at either success or survival.

Yo, Old Gringo - mind if the Nurse and I use this line on our bidniss cards? We'll just remove the reference to ethnicity and it'll work for all the wannabes contemplating hiring The Middle Eastern Men of The Media.

 

[AZJoe]

5% of 3 million is 150,000, and just as we have no particular stations for "white people", what is to say the black community in Phoenix wants anything different than anyone else?

Well put.

Sorry, but the population of the Phoenix metro is NOT 3,000,000, at the beginning of 2006 it was 3,907,429, and now almost a year later it is at 4,000,000 give or take a few. In the 2000 US census Phoenix metro report 3,251,876 people, and was the 2nd fastest growing metro in the nation. 5% of 4 million is 200,000. Check the listening tastes and prefrences of African-Americans throughout the nation, it is not as splintered as the majority white population.The overwheming majority listen to just a handful of formats, of which we are missing most of here in Phoenix.

 

[fiazco]

Check the listening tastes and prefrences of African-Americans throughout the nation, it is not as splintered as the majority white population.The overwheming majority listen to just a handful of formats, of which we are missing most of here in Phoenix.

That is a ridiculous statement. However, this statement is a little more informed than

The Black population is around 5%, so that would mean close to 200,000 African-Americans in the metro area, surely there could be one station that caters to that group?

What research are you using that shows that the "over-whelming majority of african american community only listens to a "handful of formats"? Please.

 

[jayaz]

I'd rather be us on KTAR than the ignoramus comments heard on KFYI. KFYI is all syndication or progams from somewhere else. The morning mouth and Barry (who is outstanding) are the only weekday local shows.\
And now, with syndication at night, wouldn't you rather hear KTAR Line and LOcal

 

[Legend City]

Jay, Live and Local is a great concept, but KTAR still is boring as hell.

Get some interesting people in there and ditch the toaster talk, the hosts fawning all over the governor, the mayor, the Bidwells, Colangelo, etc and get some talent that skews to the living, rather than to the nearly dead.

 

[KeithE4]

And now, with syndication at night, wouldn't you rather hear KTAR Line and LOcal

Actually, I'd rather hear a good, lively all-news station, with emphasis on good reporting and without sucking up to the politicians, instead of that geezer-drivel that KTAR has outside of drive-times now. Yeah, Captain Stupor & Ted Simons can speak in complete sentences, but who outside of Sun City wants to listen?

And give Paul Harvey to Clear Channel so they can put him on the 1230 burial ground (talk about a station that redefines the term "graveyard channel" ;D ). KTAR-FM needs to keep its target demo younger than 80.

 

[ajhenderson]

5% of 3 million is 150,000, and just as we have no particular stations for "white people", what is to say the black community in Phoenix wants anything different than anyone else?

Well put.

Sorry, but the population of the Phoenix metro is NOT 3,000,000, at the beginning of 2006 it was 3,907,429, and now almost a year later it is at 4,000,000 give or take a few. In the 2000 US census Phoenix metro report 3,251,876 people, and was the 2nd fastest growing metro in the nation. 5% of 4 million is 200,000.

Sorry, but nobody cares about the census. It's the 12+ population that counts.

 

[AZJoe]

Right, the African-American population is heavily into country, pop, progressive, oldies, ac, heavy metal, alternative and Spanish formated stations...NOT! Go look up the stats for yourself and see where and what Black Americans listen to (hint---hip-hop, rap, urban, urban ac, jazz, blues, & classic r&b- of which Phoenix has very few of).

 

[ajhenderson]

95.5... 98.3... 99.3... 104.3... 97.5...

 

[AZJoe]

95.5... 98.3... 99.3... 104.3... 97.5...

99.3 is 104.3. (95.5 has the smooth jazz, 98.3 covers the hip hop, 104.3 is old skool r&b, 97.5 is rhythmic/pop- I didn't say they didnt have any- I said a few)

 

[djdramahdj]

95.5... 98.3... 99.3... 104.3... 97.5...

99.3 is 104.3. (95.5 has the smooth jazz, 98.3 covers the hip hop, 104.3 is old skool r&b, 97.5 is rhythmic/pop- I didn't say they didnt have any- I said a few)

And none of those stations are targeted towards african americans.

 

[djdramahdj]

What research are you using that shows that the "over-whelming majority of african american community only listens to a "handful of formats"? Please.

[/quote]

Go to the arbitron web site and download the Black Radio Today 2006 Edition. You will find your answers there starting on page 12.

 

[ringo69]

103.9 The edge.Enough said.

 

[AZJoe]

103.9 The edge.Enough said.

LOL yeah thats real black oriented!!

 

[AZJoe]

What research are you using that shows that the "over-whelming majority of african american community only listens to a "handful of formats"? Please.

Go to the arbitron web site and download the Black Radio Today 2006 Edition. You will find your answers there starting on page 12.
[/quote]

Thank you. Hope those who think black audiences listen the same way white or Hispanic ones do will see that they dont. You find the least listened to formats for black audiences are country, rock/alternative, Hot AC and Spanish. Urban and Jazz are the top ones.

 

[tenchances]

103.9 The edge.Enough said.

LOL yeah thats real black oriented!!

I think ringo69 was responding to one of the other topics being discussed in this thread.