pard said:
KNEW in the oldies format (with a few MOR-style or soft rock currents) went from about '71 until the format flip to country in '75. Don Chamberlain did "sex" talk California Girls middays for a while. They even had California Guys with someone named Dee Merritt. What a dud that was. KLOK 1170 ruled the oldies roost at that time. Also for a while KNEW re branded as "Channel 91". BTW the story goes that Metromedia had to come up with $$$ to get the "Kay-New" brand from KGNU in San Jose.
Let's see...John Hawkins was the brains behind the oldies format, "The greatest hits of all time", which actually sounded pretty good. Some KNEW jingles were produced to the old KEWB tune, and he had some good DJs there. Hawkins claims that he came up with the "California Girls" name for the Chamberlain talkshow. Hawkins now runs Advisor Media, a publisher and web presence. As I recall, John Hawkins was both Op manager and PD at that time.
When KNEW flipped to country in 1975 I had just left KWUN for KMUV-TV channel 31 in Sacramento. Hawkins replaced me as PD at KWUN and KWUN found great success with the oldies format there. He took the entire format and concept and transplanted and it worked well for that little 500 watt potboiler, so much so that the owner, Bill Adler, sold it not long after for a substantial gain. He even edited the "K-N-E-W channel 91" down to "K....1" to fit KWUN. Crafty!
I remember when Metromedia changed KEWB to MOR. The first DJ was New Yorker, Jack Lacy, who to me sounded like Jack Benny. He was okay, but nothing great. KNEW didn't impress me that much, either. So these Great New York People were going to revolutionize Bay Area radio? It didn't talk long before KNEW went to talk and brought in localite Joe Dolan.
I will give props to KNEW management in bringing in all kinds of talent, especially local talent. Belva Davis was a weekend DJ. Steve Somers (before he became a NY sportscaster) had a talkshow. Van Amburg was a morning DJ, etc.
As for "K-New" and KGNU I don't recall anything about that. I do remember that KNEW was not pronounced "K-New" until long after they had abaandoned both the MOR and talk formats. I think I first heard it under the country format. This might coincide with the time when 1430 was KGNU.