tekwerx said:
For secular people to all of a sudden begin behaving in a decent manner towards something "higher" as it were, and not thinking all about the money?
At the time Cumulus decided to kill it (on the takeover, not just recently), the station was #1 right in the middle of Women 25-54. Monetizing the station, especially in combination with WFMS (commercials on co-owned stations are very frequently sold together in packages when co-owned stations deliver similar audiences that an advertiser would be interested in), should not have been any problem, whatsoever.
I didnt like the Song much myself, as there wasn't much of a ministry in it (and again, after having read the above posts I now know why), but I do know it inspired and helped a lot of people who would otherwise have not listened to any Christian stations at all.
Please don't limit the definition of "ministry" to spoken words.
As a final thought, if you want much of the same music (although with a LOT of teaching and ministry in it as well), go to 97.9 WGNR, its owned by Moody, and wont go anywhere any time soon.
I'm sorry, but you're not going to get anywhere near the same music on a Moody station. For the typical person, that is a
drastically different -- and repulsive -- format offering.
MightyFrenchman said:
The best choice for contemporary Christian music 24/7 in central Indiana is the K-Love station...Ministry-oriented.
Given the right-on-time presence of the (despite-what-is-said-about-"shortfall"-and-"need-it-to-stay-on-the-air") pure-profit fundraiser, you're killin' me, Frenchman. In my opinion, I'm not sure there's
any company
more money-oriented, and I hypothesize they'll talk the talk you like so much if that's what research shows will prompt the most to open up their wallets.
Have you not noticed that what you call "ministry" (the miscellaneous, "heartfelt," "touching" Jesus talk and scripture-quoting) shows up and ramps up as each sharathon draws near and virtually vanishes soon after? You know, just like how "More music" gradually switches to "Listener-supported."
You probably haven't. You will, now, though. Unless they react to this post, as they have past posts, and change it. (It's fascinating for one little message board poster to know he or she is being read by those on whom he or she is commenting.)
By the way, using the money they're gaining from on-air misrepresentation of their financial condition, I have reason to believe they're about to attack yet another existing, successful, local station elsewhere in the United States simply because it's a market of considerable financial means with a history of high CCM usage and consumption. Will you be for killing that one and all its on-air and off-air local efforts, too, for the sake of you hearing trite, contrived jock talk you perceive as "ministering?"