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The Song Name Game

I Guess I'll Always Love You -- Isley Brothers

This is from Wikipedia's article:
After an American group called the Reflections released the 1964 hit single "(Just Like) Romeo and Juliet", the group changed its name to Chad Allan and the Expressions. Under this new name, they released the garage rock album Shakin' All Over in January 1965. That album's single, "Shakin' All Over", earlier recorded by Johnny Kidd & the Pirates, was the band's first major hit, reaching no. 1 in Canada, no. 22 in the United States, and no. 27 in Australia. Their Canadian label, Quality Records, disguised the single by crediting it to Guess Who?, as a publicity stunt to generate speculation that it was by a more famous British Invasion band working incognito.

After Quality Records revealed the band to be Chad Allan and the Expressions, disc jockeys continued to announce the group as Guess Who?, effectively forcing the band to accept the new name. They released their second album, Hey Ho (What You Do to Me!) in late 1965; it was credited to Chad Allan and the Expressions with "Guess Who?" displayed prominently on the cover.
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