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The Song: Will it flip?

Currently I am seeing billboards around town saying they are playing Christmas music starting Thanksgiving. They did this last season, too, but I love to start a rumor. Could this be the doom of Christian music in Indy, and a format flip (and if so, what?) or is it business as usuall?
 
I would say that it's just "business as usual"... John Frost is the consultant at the song.. most of the CCM stations that he consults switch to an all Christmas format Thanxgiving day... i.e WCVO in Columbus, and KCMS in Seattle.

> Currently I am seeing billboards around town saying they are
> playing Christmas music starting Thanksgiving. They did
> this last season, too, but I love to start a rumor. Could
> this be the doom of Christian music in Indy, and a format
> flip (and if so, what?) or is it business as usuall?
>
 
It seems kind of dumb to turn a "Christian" station over to plain Christmas music during the season in which you should be celebrating the reason (Jesus - just in case you don't know). I would have to say that is bad consulting. If anything, shouldn't it be MORE Christian than any other season?

That shows me that the Song is at the bottom of the Susq 3 stations...and since Cumulus and partners are all about the money, it doesn't look good.

> I would say that it's just "business as usual"... John Frost
> is the consultant at the song.. most of the CCM stations
> that he consults switch to an all Christmas format
> Thanxgiving day... i.e WCVO in Columbus, and KCMS in
> Seattle.
>
> > Currently I am seeing billboards around town saying they
> are
> > playing Christmas music starting Thanksgiving. They did
> > this last season, too, but I love to start a rumor. Could
>
> > this be the doom of Christian music in Indy, and a format
> > flip (and if so, what?) or is it business as usuall?
> >
>
 
I haven't heard them, lately, but, can one get any more CHRISTian than CHRISTmas, unless, I suppose, none of their CHRISTmas songs are mentioning CHRIST? If that is the case, then, yes, possibly a strange move.

--Bomba


> It seems kind of dumb to turn a "Christian" station over to
> plain Christmas music during the season in which you should
> be celebrating the reason (Jesus - just in case you don't
> know). I would have to say that is bad consulting. If
> anything, shouldn't it be MORE Christian than any other
> season?
>
> That shows me that the Song is at the bottom of the Susq 3
> stations...and since Cumulus and partners are all about the
> money, it doesn't look good.
>
> > I would say that it's just "business as usual"... John
> Frost
> > is the consultant at the song.. most of the CCM stations
> > that he consults switch to an all Christmas format
> > Thanxgiving day... i.e WCVO in Columbus, and KCMS in
> > Seattle.
> >
> > > Currently I am seeing billboards around town saying they
>
> > are
> > > playing Christmas music starting Thanksgiving. They did
>
> > > this last season, too, but I love to start a rumor.
> Could
> >
> > > this be the doom of Christian music in Indy, and a
> format
> > > flip (and if so, what?) or is it business as usuall?
> > >
> >
>
 
I think all of their songs last year were from Christian artists.

> I haven't heard them, lately, but, can one get any more
> CHRISTian than CHRISTmas, unless, I suppose, none of their
> CHRISTmas songs are mentioning CHRIST? If that is the case,
> then, yes, possibly a strange move.
>
> --Bomba
>
>
> > It seems kind of dumb to turn a "Christian" station over
> to
> > plain Christmas music during the season in which you
> should
> > be celebrating the reason (Jesus - just in case you don't
> > know). I would have to say that is bad consulting. If
> > anything, shouldn't it be MORE Christian than any other
> > season?
> >
> > That shows me that the Song is at the bottom of the Susq 3
>
> > stations...and since Cumulus and partners are all about
> the
> > money, it doesn't look good.
> >
> > > I would say that it's just "business as usual"... John
> > Frost
> > > is the consultant at the song.. most of the CCM stations
>
> > > that he consults switch to an all Christmas format
> > > Thanxgiving day... i.e WCVO in Columbus, and KCMS in
> > > Seattle.
> > >
> > > > Currently I am seeing billboards around town saying
> they
> >
> > > are
> > > > playing Christmas music starting Thanksgiving. They
> did
> >
> > > > this last season, too, but I love to start a rumor.
> > Could
> > >
> > > > this be the doom of Christian music in Indy, and a
> > format
> > > > flip (and if so, what?) or is it business as usuall?
> > > >
> > >
> >
>
 
Who knows? The Song's on-air people never mention Christ or Jesus or God or Christian.

> I haven't heard them, lately, but, can one get any more
> CHRISTian than CHRISTmas, unless, I suppose, none of their
> CHRISTmas songs are mentioning CHRIST?

> --Bomba
>
> > It seems kind of dumb to turn a "Christian" station over
> > to plain Christmas music during the season in which you
> > should be celebrating the reason (Jesus - just in case you don't
> > know). I would have to say that is bad consulting. If
> > anything, shouldn't it be MORE Christian than any other
> > season?
 
What..do the jocks have to start preaching hellfire and brimstone just to satisfy you? maybe a talk show espousing the religious right view of politics?
 
> What..do the jocks have to start preaching hellfire and
> brimstone just to satisfy you? maybe a talk show espousing
> the religious right view of politics?
>
Every Christian knows that the name of Jesus has power. To speak it is to invoke His presence and authority. Sometimes that can cause controversy. However, to not speak it in the context of this format is disingenuous and calculating.

Merely mentioning Him is a long way from "preaching hellfire and brimstone" or airing a talk show espousing the religious right view of politics. In any case, what's wrong with a little hellfire? The fear of Hell can be a good thing. And the religious right view of politics is no more and certainly no less legitimate than any other view.
 
> Every Christian knows that the name of Jesus has power. To
> speak it is to invoke His presence and authority. Sometimes
> that can cause controversy. However, to not speak it in the
> context of this format is disingenuous and calculating.
>
> Merely mentioning Him is a long way from "preaching hellfire
> and brimstone" or airing a talk show espousing the religious
> right view of politics. In any case, what's wrong with a
> little hellfire? The fear of Hell can be a good thing. And
> the religious right view of politics is no more and
> certainly no less legitimate than any other view.

I hear your point. But this is a commercial radio format, not a ministry. They're going to package this format in a way that they think encourages the most listenership. That's their aim -- not converting souls to Christ, not spreading the Gospel. jim<P ID="signature">______________
It's not right / In one life / Too much rain</P>
 
> I hear your point. But this is a commercial radio format,
> not a ministry. They're going to package this format in a
> way that they think encourages the most listenership.
> That's their aim -- not converting souls to Christ, not
> spreading the Gospel. jim
>

Not only did you hear my point, you made my point. You're right, it is a commercial radio format packaged without the name of Jesus but using His message of hope (to approximate the the verbage of the website) in order to win listeners. That is the very thing that is disingenous and calculating.
 
Jesus has a message of hope, but fundamentalists twist it into a message of condemnation. I would take it you would prefer the format flip if they don't start aggressively preaching. That's not what commercial radio is for.
 
> Jesus has a message of hope, but fundamentalists twist it
> into a message of condemnation. I would take it you would
> prefer the format flip if they don't start aggressively
> preaching. That's not what commercial radio is for.
>
I could talk about Jesus with you but I sense that you've had an unpleasant history with Christians or at least with people who claim to be Christian. Concerning "commercial radio", its purpose in most cases is to make money for the ownership with a "message" that will attract enough listeners. In the case of some Indy commercial stations such as X 103, Q 95, Hot 96 and others, I don't care for the "message" that's being preached/communicated in the music they play. Is commercial radio for the message and cultural influence that they're presenting? I'm not forced to listen to Hot 96 and you're not forced to listen to Christian radio but each station has the right to be on the air.
 
> Jesus has a message of hope, but fundamentalists twist it
> into a message of condemnation. I would take it you would
> prefer the format flip if they don't start aggressively
> preaching. That's not what commercial radio is for.
>
I'm not certain what your post is in reply to. I'm not advocating a format flip or aggressive preaching (although I don't think that is a bad thing; sometimes people need to hear strong preaching to help motivate their lives and if it comes from commercial radio, that's fine) or any other changes. I think that The Song is good and if people like it and come away from it with positive feelings and a sense of hope, great. I'm not promoting or condemning anything. I only have one point and it is this: to have a radio format that plays Christian music, markets itself to Christian churches, reaches out primarily to people who consider themselves to be believers in Jesus, and then make a decision not to use His name on the air is disingenuous and calculating.

And you're right to note that the Christian message is one of hope. But, it's also a message of obedience. You're also right to point out that some fundamental zealots go too far. But, those on the other end of the spectrum don't go far enough. Some things need to be denounced or condemned.
 
> You're right, it is a commercial radio format packaged without
> the name of Jesus but using His message of hope (to approximate
> the the verbage of the website) in order to win listeners.
> That is the very thing that is disingenous and calculating.

Heh. Radio *in general* is like that. I once worked for a "lifestyle" rock station in Terre Haute. We all put on the persona necessary to do that job, you know -- we all talked the talk of "living" the music, going to concerts, etc. Meanwhile, our PD/midday guy had a wife and three kids and his life totally revolved around that.

Radio IS disingenuous and calculating. They'd play pigs grunting 24/7 if it got ratings.

jim
<P ID="signature">______________
It's not right / In one life / Too much rain</P>
 
> It seems kind of dumb to turn a "Christian" station over to
> plain Christmas music during the season in which you should
> be celebrating the reason (Jesus - just in case you don't
> know). I would have to say that is bad consulting. If
> anything, shouldn't it be MORE Christian than any other
> season?
>
> That shows me that the Song is at the bottom of the Susq 3
> stations...and since Cumulus and partners are all about the
> money, it doesn't look good.

It's not dumb. The targest audience of these Christian AC station's is the SAME target as the Secular/Mainstream AC stations... and we all know your "light rock fav and Clear Channel Mix's and Sunny's blow up their format for "Christmas" so it makes perfect logic to see a Christian AC do the same, except they can also include the message of Christmas (Christ's birth) where as a mainsream AC would typically stay away from that...

<P ID="signature">______________
Lenks
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
 
No flip is pending. CCM stations play all Christmas music in markets where other stations go all Christmas because, ratings history shows they take it in the pants if they don't.

Take a look at the 2004 monthlies for the Song and you'll see plainly why the station is going all Christmas this year. They probably would have last year if..

A) the format wasn't so new on the freq.
B) cluster-mate WGLD wasn't already doing it.
 
> Who knows? The Song's on-air people never mention Christ or
> Jesus or God or Christian.

However, every song they play does, so that's what roughly 45-50 minutes of Christian ministry every hour.

Many people, like me, prefer to have the music be the ministry, rather than some over the top DJ getting in my ear with their intrpretations. The music allows me to fill-in the blanks with my own faith. I personally appreciate the way the Song presents the format. but maybe I'm not Christian enough.
 
> I think that The Song is good and if people like
> it and come away from it with positive feelings and a sense
> of hope, great. I'm not promoting or condemning anything.
> I only have one point and it is this: to have a radio format
> that plays Christian music, markets itself to Christian
> churches, reaches out primarily to people who consider
> themselves to be believers in Jesus, and then make a
> decision not to use His name on the air is disingenuous and
> calculating.
>
> And you're right to note that the Christian message is one
> of hope. But, it's also a message of obedience. You're also
> right to point out that some fundamental zealots go too far.
> But, those on the other end of the spectrum don't go far
> enough. Some things need to be denounced or condemned.

Following your logic, it is disingenuous and calculating for Christian music artists to sell their records, for tv preachers to beg for money or anyone to say "Hey, there is a market for item x among followers of Christ, let's provide item x for them and see if we can make a living while extolling the virtues of Christianity".

It seems to me that while there is a "market" for preaching and teaching among the already faithful, that's simply preaching to the chior. The greater good may be done by stations like The Song who provide Christ's message in a more comfortable manner for people who are less active in their faith, those that may not attend church at all or maybe just go on Christmas and Easter. Just thinking out loud but it could be that those people get more out of it than the every Sunday and twice on Wednesday church goer. it may even inspire them to attend church and become more acctive in their faith, where the preaching and teaching never would have.

What I really find offensive about your argument however, is that it sounds like many people in my own community (African-American) that don't believe Condeleeza Rice, Colin Powell or Clarence Thomas are "black enough" because they are conservatives.
 
One thing for sure, they aren't about to start preaching a certain denomination's doctrine and alienate part of their potential audience. There isn't one accepted Protestant doctrine. I think its a better approach than K-Love with their refusal to air PSAs for Catholic events. With The Song, everyone who likes the music is welcome to listen, and they won't get Baptist< Pentecostal, Methodist or whatever doctrine shoved down their throat. If a jock comes out of a stopset talking about how he got "saved" and started speaking in tongues, he or she has lost the Baptists. Even talking about getting "saved" (and believe me, there is a negative connotation among those who have been drug to a hellfire and brimstone revival meeting under false pretenses)has a negative connotation for some.
 
> Following your logic, it is disingenuous and calculating for
> Christian music artists to sell their records, for tv
> preachers to beg for money or anyone to say "Hey, there is a
> market for item x among followers of Christ, let's provide
> item x for them and see if we can make a living while
> extolling the virtues of Christianity".
>
> It seems to me that while there is a "market" for preaching
> and teaching among the already faithful, that's simply
> preaching to the chior. The greater good may be done by
> stations like The Song who provide Christ's message in a
> more comfortable manner for people who are less active in
> their faith, those that may not attend church at all or
> maybe just go on Christmas and Easter. Just thinking out
> loud but it could be that those people get more out of it
> than the every Sunday and twice on Wednesday church goer.
> it may even inspire them to attend church and become more
> acctive in their faith, where the preaching and teaching
> never would have.
>
> What I really find offensive about your argument however, is
> that it sounds like many people in my own community
> (African-American) that don't believe Condeleeza Rice, Colin
> Powell or Clarence Thomas are "black enough" because they
> are conservatives.
>
There isn't any logic to follow. I'm not making an argument, offensive or otherwise. I'm making one point. Here it is: The name of Jesus has power. When you give a cup of cold water, you do it in His name. When you feed, clothe or shelter someone, you do so in His name. When Christian artists perform, they do so in His name. When preachers preach and teachers teach and even when evangelists ask for money, they do so in His name. It is the saying of His name which validates the efforts made by faith on His behalf.

Now, if I were making an argument I would now be pleased to see that your post has helped me make it. I've not suggested in any of my previous posts that The Song should be anything other than what it is. I've not suggested that preaching and teaching programs are the only way to go. What I have said is that if there has been a decision not to speak the name of Jesus on the air so that a wider audience can be reached, that is a disingenuous calculation on the part of whomever made it.

Jesus isn't interested in making things comfortable. That's not my idea; it's His. He's looking for people who will follow Him down a very narrow road.
 
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