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The Sound A to Z

I am digging the Sound this week. They are playing all the songs in their library (2000+) in alphabetical order (by title). It is a great combination of rock-oriented hits and album tracks, the way rock radio should be.
 
I have basically given up all hope on this station, so I didn't even notice until they were doing this until well into the letter "S" today. Yes, the format pretty much ensures there will be more variety, since they can only play each Police, U2, Boston and Cars track once during the course of the list. Ordinarily the repetition on the station is mind-numbingly predictable.

A real missed opportunity on this station is the 10 @ 10. Instead of stretching the format to really paint a time capsule or theme, they just play the same tracks they usually play, just all from the same year. KFOG in SF does a much better 10 @ 10 for my money, even post Dave Morey, because they play songs from many different genres that ususally fit very well together. It's amazing what the power of good programming can do.

In my mind it comes down to one big difference. KFOG has built a loyal enough following over the years that they can afford to be more programming flexibility. The Sound has no heritage, and has to fight tooth and nail for every last listener share in a PPM world and thus cannot afford to break format. Too bad. Thank God for internet connections.
 
ChannelFlipper said:
KFOG has built a loyal enough following over the years that they can afford to be more programming flexibility.

Not so loyal that KKSF couldn't take KFOG to the cleaners. I'm thinking KFOG has seen its best days. No one at Cumulus cares enough to bring in a knowledgeable PD who can put up a decent fight.
 
So in other words they are playing all the music they NORMALLY play, but in a different order. Wow, that's very exciting and innovative.
 
I know The Sound is a veritable punching bag around here but they are throwing in tracks that aren't under the heat lamps getting more burnt and crispy. I heard some Robin Trower and early Genesis (Pre and Post Gabriel) interspersed with the Fleetwood Mac. They are far from prefect, but KLOS has hardly done much of anything in the past 20 years. It's a sign of times when Jim Laad is a stale as "Candy-O".

It's also a sign of the times when I cannot relate to KAMP and KIIS and KPWR. It's all garbage to me but I'm not the demographic they are looking for. As much as I love radio, I know it is doesn't function with me in mind. I am that rimshot demographic that equate to zeros in the long run.

With The Sound's rating inching ever so slightly book by book, it appears as if there a few "me"s still out there. Maybe not nearly enough to keep 100.3 the way it is but I appreciate the effort. Which is more than I can say about KLOS outside of Mark & Brian.
 
Robnoxious said:
It's also a sign of the times when I cannot relate to KAMP and KIIS and KPWR. It's all garbage to me but I'm not the demographic they are looking for.

I wouldn't call that being a sign of the times. I'd call that more a sign of YOUR times -- of you not being the primary target of their programming, which you've openly admitted, so unless you're a 12-34-year-old woman (which I doubt based on your screenname), I'd take your pronouncement with a grain of salt. I can't relate to more than half the stations in L.A. (among them Go Country, Power 106, The Fish, anything Spanish-language since I don't speak Spanish, and pretty much the entire AM dial), but I wouldn't fault the stations for that. It's a matter of my not being able to relate to the music or the content, but I wouldn't call those stations garbage unless they were actually poorly programmed for their target demos. I don't relate that much to K-Earth 101 either, but I can at least recognize a well-programmed station when I hear it.
 
Buckethead said:
So in other words they are playing all the music they NORMALLY play, but in a different order. Wow, that's very exciting and innovative.

Typical station. Nothing new.
 
Granted, The Sound has a much more diverse library than KLOS. My comment was about the A-Z promotion.
It's pretty much like saying "This time we are going to shuffle alphabetically by artist".
 
oldies76 said:
Buckethead said:
So in other words they are playing all the music they NORMALLY play, but in a different order. Wow, that's very exciting and innovative.

Typical station. Nothing new.

No, no, no, that is not true. They do not normally play 2000 different songs over a week's time, maybe a few hundred. This idea shows off their entire library, which I wish they would do all the time.

I am desperately hoping the corporate idea of playing the same few hundred songs all the time will fade away and we can get back to true variety -- a few thousand songs.
 
AM FM listener said:
This idea shows off their entire library, which I wish they would do all the time.

I am desperately hoping the corporate idea of playing the same few hundred songs all the time will fade away and we can get back to true variety -- a few thousand songs.

Some stations have done these 1000-2000 title "library" A to Z's before and mention a new sound after it ends, but in reality only about 20% of all A to Z songs get aired in regular rotation after the special ends. Only WCBS has bucked this unfortunate reality, for the most part.

And even when stations show off their "entire library", I bet it's really only a percentage of the whole library or every single hit song that existed.
 
AM FM listener said:
I am desperately hoping the corporate idea of playing the same few hundred songs all the time will fade away and we can get back to true variety -- a few thousand songs.

Yeah, that would be the reality most would want. I agree.
 
oldies76 said:
AM FM listener said:
This idea shows off their entire library, which I wish they would do all the time.

I am desperately hoping the corporate idea of playing the same few hundred songs all the time will fade away and we can get back to true variety -- a few thousand songs.

Some stations have done these 1000-2000 title "library" A to Z's before and mention a new sound after it ends, but in reality only about 20% of all A to Z songs get aired in regular rotation after the special ends. Only WCBS has bucked this unfortunate reality, for the most part.

And even when stations show off their "entire library", I bet it's really only a percentage of the whole library or every single hit song that existed.

I have listened to CBS-FM via the internet and it is really good. Lot's of songs in regular rotation and it gets good ratings. Maybe stations can expand their playlists gradually, going from a couple hundred to say 500 titles in regular rotation and see how ratings are affected.
 
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