The Sound chooses KSWD as calls & is airing spots

[Hunter]

I haven't listened in a few days, so this may be old news, but I noticed this afternoon that 100.3 is now KSWD. Also they broke for a single Chipotle spot.... is it their first advertiser?

Must have come through their National rep since the new GM doesn't start till the 27th and they have no sales staff.

 

[Beachdog]

I just saw a billboard for "100.3 The Sound" in the I.E. It looks good and their signal isn't too bad in the market.

 

[SuperRadioFan]

I haven't listened in a few days, so this may be old news, but I noticed this afternoon that 100.3 is now KSWD. Also they broke for a single Chipotle spot.... is it their first advertiser?

Must have come through their National rep since the new GM doesn't start till the 27th and they have no sales staff.

I missed hearing that yesterday but I'm almost positive they were still using KRBV yesterday morning .... But I just heard the new ID a few minutes ago. They IDd as KSWD-FM and KSWD HD ... There is a KSWD-AM in Seward, Alaska.
The first time I heard spots was maybe last week on Tuesday or Wednesday in the 8 am hour. Heard a Greek Theater spot followed by a Kaiser Permanente spot. Kaiser has a lot of spots on this station. Also heard Vons spots. Are you sure about the GM not starting 'til after Memorial Day? Who's selling the spots if no sales staff yet?

 

[SuperRadioFan]

I just saw a billboard for "100.3 The Sound" in the I.E. It looks good and their signal isn't too bad in the market.

Was that billboard on the 91 fwy or the 10?? Or somewhere else? Probably for the ppl commuting west towards LA

Good idea... On their website they now have added a link which brings you to a prepackaged e-mail you can forwrd to your friends telling them about the station. They also have webpages in Facebook and MySpace.

 

[Hunter]

Heard a Greek Theater spot followed by a Kaiser Permanente spot. Kaiser has a lot of spots on this station. Also heard Vons spots. Are you sure about the GM not starting 'til after Memorial Day? Who's selling the spots if no sales staff yet?

I was told by someone at the station that Peter Burton starts on the 27th. As far as sales goes, they don't have a local staff yet, but they do have a national rep firm, probably Katz, who is placing the advertisers you list. The rep is likely coordinating pricing through someone like Drew Horowitz at Bonneville corporate or more likely, a manager from a sister station.

 

[hotpatrick2004]

Ain't that weird aside from the k the exact same calls as the sound in cincinnati wswd vs kswd.

 

[ercjncpr]

I suppose that is the best thy could come up with....it really doesn't matter anyway since the FCC allows IDs that are either mumbled call letters and city of license or calls spoken so fast that you can't understand them anyway. Call letters in this country are getting to be as irrelevant as they are in most countries of the world.

 

[Beachdog]

Was that billboard on the 91 fwy or the 10?? Or somewhere else? Probably for the ppl commuting west towards LA

It was on the 91 (215) North just before hitting the 10. Great spot with a load of LA bound traffic..

 

[radioresearcher]

Was that billboard on the 91 fwy or the 10?? Or somewhere else? Probably for the ppl commuting west towards LA

It was on the 91 (215) North just before hitting the 10. Great spot with a load of LA bound traffic..

That is generally people who live in the I.E. who don't count in the L.A. metro. Generally, if you buy a large outdoor campaign, you will get the I.E. as part of it. Just depends... but they need to spend in the L.A.metro.

 

[robnokshus06]

They're also rotating on the spiffy new elctronic billboard on La Brea by Pink's.

 

[RicoGregg]

Was that billboard on the 91 fwy or the 10?? Or somewhere else? Probably for the ppl commuting west towards LA

It was on the 91 (215) North just before hitting the 10. Great spot with a load of LA bound traffic..

Just wondering, was it a Clear Channel billboard?

 

[SuperRadioFan]

Was that billboard on the 91 fwy or the 10?? Or somewhere else? Probably for the ppl commuting west towards LA

It was on the 91 (215) North just before hitting the 10. Great spot with a load of LA bound traffic..

Well the station has at least one more listener thanks to a billboard on the 210... Here's what they posted on The Sound Village Discussion Forum earlier today:

Lovin' you!
cathielou (posted: 2008/05/16 9:28:08)

Saw your billboard on the 210, tuned in and fortuitously heard The Stones' "It's Only Rock 'n' Roll" -- so appropriate! And I've been listening ever since. Thanks for the amazing music mix, reminding me of so many songs that just don't get played. I love the lack of DJ chatter, the ad breaks (tho I know you'll probably get more advertising, but if you can keep those ad breaks to a minimum per hour, you'll really have something!), the intros to new music. You rock 'n' rule! CathieLou

 

[TheTominator]

They're also rotating on the spiffy new elctronic billboard on La Brea by Pink's.

Ahh, Pinks.. now I'm hungry.

 

[goriajk]

I heard the Chipotle spot too...This is the FIRST time I've heard a Chipotle commercial on the radio. I know 'Joe Stupp' in Denver and e-mailed him my response. Hearing a commercial on KSWD (My Sound !!!) from my favorite restaurant...LIFE IS GRAND ;D Joe - p.s. I also heard a Kaiser Permanante commercial on KSWD.

 

[SuperRadioFan]

I heard the Chipotle spot too...This is the FIRST time I've heard a Chipotle commercial on the radio. I know 'Joe Stupp' in Denver and e-mailed him my response. Hearing a commercial on KSWD (My Sound !!!) from my favorite restaurant...LIFE IS GRAND ;D Joe - p.s. I also heard a Kaiser Permanante commercial on KSWD.

Joe, the first Chipotle spot I heard was "The Chicken Man" one, I really thought it was some new song (or old) they were playing as you had to hear more than half of it before the name was ID'd.
The Kaiser spots have been all over the schedule.. even heard the a Kaiser spot on KYSR