You didn't bother to read anything said above did you? 6+ ratings are not an indicator of revenue. Abundantly clear after you make the statement that sports stations "don't pull many listeners". There are these things called demographic breakdowns which you don't see. And besides, do you really believe that a group owner would keep their station sports, considering how much talk show talent and guests cost, if there were not manly listeners?? What's wrong with you?
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The Sound continues to make noise....
- Thread starter Roddybob
- Start date
You didn't bother to read anything said above did you? 6+ ratings are not an indicator of revenue. Abundantly clear after you make the statement that sports stations "don't pull many listeners". There are these things called demographic breakdowns which you don't see. And besides, do you really believe that a group owner would keep their station sports, considering how much talk show talent and guests cost, if there were not manly listeners?? What's wrong with you?
And I believe I admitted that I don't have all that information. Sports is especially bad because stations left and right tend to flip to the format regardless of how many other competitors there are, but I think more than two of any format is overkill. I also don't understand the strategy of a network-fed sports station in a cluster that already has a station. Look at Entercom Portland as an example. They've got KFXX, which if I understand right, is ESPN with a local afternoon show and possibly one or two other local dayparts. Then you have KMTT, which is ESPN around the clock, with the exception of Mariners season when they run the games. What is the purpose of that?
According to Wikipedia, KFXX does not run any ESPN shows from morning drive to evening. There is one syndicated show, Colin Cowherd in middays, but that comes from Fox. So on weekdays, KMTT carries the ESPN line up, while KFXX only relies on ESPN nights and weekends.
What about KPOJ, the Fox Sports Network affiliate? Apparently when KFXX is carrying Colin Cowherd, KPOJ has a local show and wouldn't be carrying Cowherd anyway.
It doesn't happen frequently, but in some other markets, two stations, usually co-owned, are both affiliates of one sports network. Station A has local weekday shows and only relies on the network nights and weekends, while Station B carries the network nearly all the time. I suppose the owners are willing to duplicate programming just so the station is running something inexpensive for sports fans to listen to around-the -clock.
What about KPOJ, the Fox Sports Network affiliate? Apparently when KFXX is carrying Colin Cowherd, KPOJ has a local show and wouldn't be carrying Cowherd anyway.
It doesn't happen frequently, but in some other markets, two stations, usually co-owned, are both affiliates of one sports network. Station A has local weekday shows and only relies on the network nights and weekends, while Station B carries the network nearly all the time. I suppose the owners are willing to duplicate programming just so the station is running something inexpensive for sports fans to listen to around-the -clock.
Different programming on each station, as the others mentioned. It's the same with KJR / KFNQ here in Seattle. I listen to KFNQ instead of KJR, because I prefer the national shows.
Greg, thanks for pointing that out. As someone who doesn't follow this stuff that closely, I didn't know that. BB, what's KFNQ running for network programming these days? Are they running any CBS, or is it all Fox these days? I had thought that when iHeart bought it, they changed it from strictly CBS to a mix of network programming.
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It is a mix of Fox and CBS network programming, a dumping ground to clear spots.
Outside of the Seahawks content, the website is horribly outdated. The latest content in the Mariners tab is March 2019. The Washington Huskies and Seattle Sounders tab both say, "We're sorry, no content is currently available in this topic."
Most embarrassing is the header, "1090 KJR - Home of Dan Patrick in Mornings and the Seattle Thunderbirds," yet the Thunderbirds tab hasn't been updated since November 2017.
I listen to Ferrell on the Bench at night sometimes. And sometimes Dan Patrick and Doug Gottlieb earlier in the day.
How could that be? According to Bob, nobody listens to sports radio.
I think that Kelly was trying to say that advertisers will purchase airtime on sports radio stations regardless of however many listeners they may have. KFNQ 1090 may have very few countable listeners, but it's still a "cash cow" for iHeartMedia (one in which they don't have to worry about, other than producing local broadcasts for the Seattle Thunderbirds). Even if another sports formatted station popped up in the market, there would still be room to make a profit. This paradigm is completely different from other stations in the market that also have low rates of listenership.
Any radio format that can attract a primarily male audience with a decent number of under-55s is valuable these days since CHR, AC and country stations are a "wall of women" in most markets. Sports delivers about as homogeneous an audience as an advertiser could hope for, with little of the advertising-hostile cynicism that characterizes, say, alt and active rock listeners.
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