I was thinking this morning that the Sound's very successful "Finaly-a-KMET Friday" promotion may have been more than a one day stunt. Not that they are truly bringing KMET back or even going to that type of a format (suicide in 2009 in my opinion). But, as I mentioned before, a successful event that builds on the KMET heritage really sets them up for what they have already become - a standard classic rock station.
With Citadel trading for way less than a nickel a share and presumably teetering on bankruptcy, perhaps it wouldn't be a far stretch to think that the Sound is simply waiting KLOS out. It has been noted on this site several times at KLOS cannot get the same ratings M&B bring in the mornings during the rest of the day. The reason is obviously simple - three stations (KCBS (Jack), KLOS, and KSWD (The Sound)) are fighting for older demo shares that really can only support one to two stations. Citadel is in the weakest position to maintain the status quo because they need to generate revenue fast, and any and all considerations for maximizing the cash flow from the valuable 95.5 frequency, including blowing up the station format after M&B, or entirely, has to be on the table for them. They have to have seen what Amp has been able to do in the market.
The Sound management has already said they are in it for the long-haul, so maybe they think if they can wait KLOS out, they can pick up most of their listeners and have a viable station afterwards. The audience may be aging, but at least it will be theirs.
With Citadel trading for way less than a nickel a share and presumably teetering on bankruptcy, perhaps it wouldn't be a far stretch to think that the Sound is simply waiting KLOS out. It has been noted on this site several times at KLOS cannot get the same ratings M&B bring in the mornings during the rest of the day. The reason is obviously simple - three stations (KCBS (Jack), KLOS, and KSWD (The Sound)) are fighting for older demo shares that really can only support one to two stations. Citadel is in the weakest position to maintain the status quo because they need to generate revenue fast, and any and all considerations for maximizing the cash flow from the valuable 95.5 frequency, including blowing up the station format after M&B, or entirely, has to be on the table for them. They have to have seen what Amp has been able to do in the market.
The Sound management has already said they are in it for the long-haul, so maybe they think if they can wait KLOS out, they can pick up most of their listeners and have a viable station afterwards. The audience may be aging, but at least it will be theirs.
