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The Sound's Research Tool is...Their Email List!

C

ChannelFlipper

Over the last several months, listeners on the Sound's mailing list have been asked to provide all kinds of time-consuming feedback, each one seemingly more annoying than the next, but this one that landed in my inbox this morning really takes the cake:

Please take The Sound’s Memorial Weekend Music Survey. As you listen, through Monday (5/30), text “like” or “dislike” for every song to 21003. The Sound DJs are paying close attention to your votes on over 800 songs, played alphabetically all weekend. YOU can make a difference in The Sound. (Messaging and data rates may apply. Don’t text and drive.) Special thanks to Subaru and the 2016 Forester for their support.

Talk about abusing your audience. They don't even have the decency to put all of the responses they get into a hopper for some sort of participation grand prize. Even worse, they thank Subaru for their support right in the note, but it appears your chances of winning one for faithfully listening and texting them their precious research info all weekend are zero. Who needs a focus group and expensive researchers when you can just do this? The worst part is, I bet they get a good response and some people will actually spend a good part of their weekend on this. I think they are part of the "Thank You Sir and May I have Another Crowd".
 
I keep reading how consumers want more control over what they hear. That they dislike corporate programmers.

Imagine if you had to program your own Pandora channel.
 
AM FM listener said:
I wonder which songs received the most "likes" and "dislikes".
Click to expand...

I saw that they played Louden Wainrright III's "Dead Skunk" and oh how I wished I had time on my hands and lots of devices nearby so I could text two dozen "likes" to them. I grew up with Dr. D and the greatest novelty records of all time on the Mighty Met KMET (Whoo-Ya!), so, strange as it might sound, I'm a bit warped and actually do think that song is better than most of their usual playlist. I also know over 99% of everyone else thinks the song stinks ("high negatives" as they say in the biz). So what a great opportunity to mess with their little computer tabulation module than to flood them with a bunch of likes for "Dead Skunk" when of course there isn't a scent of a chance that they would actually put it in the real rotation.

Of course, out of the thousands of classic rock songs they had to choose from, one wonders how "Skunk" made the final list of 800, unless of course they were just intentionally trying for a bunch of dislikes, either for comedic purposes, or perhaps just as likely, as a means of helping to statistically validate the sample.

Now to see if there is any way I can text a vote for Larry Groce's "Junk Food Junkie".
 
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AM FM listener said:
I wonder which songs received the most "likes" and "dislikes".
Click to expand...

Well, since you asked, here is the email they sent recapping the whole adventure:

We received 108,280 texts from The Sound listeners like you during our Memorial Weekend Music Survey. Here are the Top 10 Most “Liked” songs.

10. “Enter Sandman” by Metallica
9. “Feeling That Way” by Journey
8. “A Whiter Shade of Pale” by Procol Harum
7. “White Rabbit” by Jefferson Airplane
6. “Do You Feel Like We Do” by Peter Frampton
5. “Feelin’ Stronger Every Day” by Chicago
4. “Don’t Worry Baby” by the Beach Boys
3. “The Rain Song” by Led Zeppelin
2. “Beginnings” by Chicago
1. “Freewill” by Rush

Something odd going on here. "White Rabbit", really? No "Stairway to Heaven"? Nothing by the Beatles, the Who, Pink Floyd, Rolling Stones, AC/DC, Bruce Springsteen, or Lynyrd Skynyrd, but TWO from Chicago? Who is doing the texting - I thought this was a classic rock station? And I would have picked "Surfer Girl" over "Don't Worry Baby", but you know, personal preferences and all.
 
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Im expecting a format change. They have a handful of Active Rock stations back east. I looked at the stations they own. I would not be surprised if they flip to Active Rock or Classic hits. Ever since Entercom took over they have declined "overall" for the past 4 months.
Even though the Rams will be on Sunday come this fall. A Classic hits type format would work well on the sound, or active rock which LA currently does not have.
 
ChannelFlipper said:
Well, since you asked, here is the email they sent recapping the whole adventure:

We received 108,280 texts from The Sound listeners like you during our Memorial Weekend Music Survey. Here are the Top 10 Most “Liked” songs.

10. “Enter Sandman” by Metallica
9. “Feeling That Way” by Journey
8. “A Whiter Shade of Pale” by Procol Harum
7. “White Rabbit” by Jefferson Airplane
6. “Do You Feel Like We Do” by Peter Frampton
5. “Feelin’ Stronger Every Day” by Chicago
4. “Don’t Worry Baby” by the Beach Boys
3. “The Rain Song” by Led Zeppelin
2. “Beginnings” by Chicago
1. “Freewill” by Rush

Something odd going on here. "White Rabbit", really? No "Stairway to Heaven"? Nothing by the Beatles, the Who, Pink Floyd, Rolling Stones, AC/DC, Bruce Springsteen, or Lynyrd Skynyrd, but TWO from Chicago? Who is doing the texting - I thought this was a classic rock station? And I would have picked "Surfer Girl" over "Don't Worry Baby", but you know, personal preferences and all.
Click to expand...

You mean, no one chose, "Hotel California", "Brown Eyed Girl", "Go Your Own Way", "Boys of Summer" or "Don't Stop Believin'" as most liked?? And out of 108K texts? Cool!
Maybe that "other" station down the road should take notice. :)

"Beginnings"....what a gem of a masterpiece!! The album version of course!
 
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oldies76 said:
You mean, no one chose, "Hotel California", "Brown Eyed Girl", "Go Your Own Way", "Boys of Summer" or "Don't Stop Believin'" as most liked?? And out of 108K texts? Cool!
Maybe that "other" station down the road should take notice. :)

"Beginnings"....what a gem of a masterpiece!! The album version of course!
Click to expand...

I was waiting for someone to notice that a visit to the "Hotel" was not on the list. And who doesn't like Tony Soprano's jukebox favorite, "Don't Stop Believin'"?

As far as the station down the dial, they have been doing much better since they freshened up their playlist, and somehow Heidi and Frank have managed to do very well in demo. I'm not sure how, I am in the target demo and find their show to be unlistenable, but then I'm probably not part of the target audience (which are of course, two different things).
 
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