The spring ARB will be out soon...

[Tennessee Cowboy]

...anybody want to make a prediction, serious or otherwise?

 

[TennStud]

The Sun will rise later today, it will be hot,the sun will set and XBQ and IVK will still rule in Tri-CIties and Knoxville ,respectively. Just cal me Nostradamus II....I predict I will have a 100% accuracy rate by sunset on Friday July 22,2011.

 

[Tennessee Cowboy]

The Sun will rise later today, it will be hot,the sun will set and XBQ and IVK will still rule in Tri-CIties and Knoxville ,respectively. Just cal me Nostradamus II....I predict I will have a 100% accuracy rate by sunset on Friday July 22,2011.

While I can't speak intelligently about Tri-cities radio, and I refuse outright to speak intelligently about Knoxville radio, I will be fair and extend your deadline to sunset Tuesday the 26th to allow Arbitron the time to hire enough fingers and toes to count the results.

I do, however, think we're getting closer to using the word 'rule' in the past tense in describing the frog. If the South Central growth story extends to a third consecutive book, it will be an interesting second half of the year.

 

[BRice16]

So after basically a year of ratings, 98.7 has just over double the rating of 100.3.

Like I said a year ago (and was called all sorts of nasty names for saying), talk radio is about the programming, not the signal.

Last year, there were several guarantees here that 98.7 would be out of the talk business long before July 2011 rolled around. I'd be willing to bet now (as I was then) that 100.3 will be out of the talk business by this time next year.

 

[rubberchicken]

The Tri-Cities book is a subscribers-only book. Non-subscribers (Citadel) aren't listed. I noticed Electric slid to its lowest number in some time. Is 104.9 having some impact on them?

 

[Tennessee Cowboy]

So after basically a year of ratings, 98.7 has just over double the rating of 100.3.

Like I said a year ago (and was called all sorts of nasty names for saying), talk radio is about the programming, not the signal.

Last year, there were several guarantees here that 98.7 would be out of the talk business long before July 2011 rolled around. I'd be willing to bet now (as I was then) that 100.3 will be out of the talk business by this time next year.

After a year, 100.3 is #1 in Men 35+, the pair of 100kw stations held by South Central beats the audience of the frog at a lower audience cost, Journal has most of the listeners under the age of 25, and it's unlikely that 98.7 will be able to support the cost of its programming in the long run. 98.7 lost almost half of its audience.

Yes, there was a lot of smack talk about all of this last year. It still comes down to a large struggling company making two monumentally stupid mistakes in a market it doesn't care about, a couple of local empty suits salivating over a nonexistent GM slot and hurting everyone else in their building, and a talented, versatile, successful, available GM paired up with a stubborn genius with the best stick in town.

We all missed the mark on this, but it appears that neither side came out of this quite the way they expected or hoped to. If the two huge mistakes hadn't happened, right now we'd all be speculating about whether or not Ed would be able to keep Cumulus from hurting the frog too much. And South Central wouldn't be enjoying the success it is having these days.