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The Spring book is out

T

Tennessee Cowboy

Guest
Looks like Cumulus recovered some of their previous losses. And this time around it's WJXB's turn in the barrel.
 
One group did a 'million dollar' promotion. Another spent heavy on TV ads for a launch. The other group played it as usual. Two of three went heavy on this survey.
 
From all accounts, this was a better book for Cumulus than most of the still-active radio guys might like to admit:

Cumulus 23.8
South Central 20.3
Journal 16.2 (allowing a 2.5 for Q100.3. They apparently didn't want the number listed)
 
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