The stale, old B-106.7

[carolinaradio]

In Columbia today, I noticed that B-106.7 has essentially gone back to mainstream AC. They're playing mostly gold/older music, 80s, and even some 70s. One liner said something about "we listened", or something along those lines.

Has Q-93.5's Hot AC CHR lean been the final nail in B-106.7's Hot AC attempt's coffin? Q doesn't sound very bad.

 

[Unregistered]

B-106.7 went back to Mainstream A/C some time ago, precisely the exact date and time that their sister station WOMG changed to Nash-FM. That was Feb 28th. This was a few weeks before Rock 93.5 became Q93.5

 

[spozate900]

I noticed the B playing more gold way before Q-93.5 switched to Adult CHR.

 

[vchimpanzee]

Elsewhere either here or on the other site where some people went when this one was gone, I read that at night B-106 actually sounds "adult CHR".

 

[Gregg.]

I think Cumulus realized that B106.7 went too far in its effort to go younger. Before the switch, the station was playing a lot of 70s and 80s music, which probably doesn't make sense in 2014. But then they eliminated almost all the pre-1990 music at once and added many Hot AC songs they hadn't been playing. It was too big a move too soon.

So they're back to airing some 80s titles and they've probably backed off some of the recent songs that were a bit jarring to their audience. Most of the top AC stations around the country, WLTW NYC, WBEB Philadelphia, WLIT Chicago, have made these changes more gradual to not upset the existing audience. You don't want to lose the "At-Work Station" title by being too frantic for the workplace, but you don't want to sound too light either. It's a fine line. Now I think B106.7 has got it right.

 

[Unregistered]

I noticed the B playing more gold way before Q-93.5 switched to Adult CHR.

Yes, B-106.7 switched back to A/C Feb 28th. Q 93.5 debuted about a month later.