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The state of radio in the Tri-Cities

W

Warlock

Guest
Over the past few months I've read with growing amusement the opinions posted on this site. Although some of them have merit, most are nothing more than diatribes coming from a generation of announcers who missed the best years to be in radio....and they know it. Allow me (if you will) to give you an informed opinion on radio in the Tri-Cities as it was and as it is today.

Let's begin with WXBQ - the Tri-Cities #1 station: There's nothing amazing about XBQ or the numbers they have. They attained the position they have today beginning with the spring book of 1991. They took it from WTFM who fluked into #1 during the Fall book of 1990. But neither of these stations numbers jumped because of anything their management did. Hip hop sent CHR into the toilet and QUT tumbled from the pedestal they had they ruled from for over ten years.

WQUT - the Tri-Cities #2 station: With the exception of Jeri George, the jocks at that station are doing nothing more than riding the image and branding that the jocks & music of the eighties gave it.

WTFM - the Tri-Cities #3 station: A reactionary station. They watch and wait; they wait for every other station to decide on what course they are going to take, and then they take what's left. A station with a lot of potential, but to short-sighted to be a threat to anyone but themselves.

Electric 94.9: This is the most dissapointing station in the Tri-Cities. Only in Northeast Tennessee could you have a stick with that kind of power & coverage and no one be held accountable for the numbers they pull. I don't see how their PD can look his staff in the eyes.

Z-Rock & K-Rock: This is very simple. If you want to know what Z-Rock is gonna do, just listen to K-Rock about a week before you want your answer.

And now we come to the jocks. They are victims in the truest sense of the word. If you make a living as a radio jock in 2006 corporate radio YOU ARE GOOD. All of the wannabe's have been weeded out. But it doesn't matter; if management could program a computer to do production and remotes there'd be no jocks. Radio management in the 21st century has all but destroyed the passion that brought these talented people to them. And one other thing: An 8 hour work day for a jock? Announcer pay has always been low but the trade-off was that after your airshift and production you got to leave. The morons that came up with this are the same ones who try to fit creativity into a color-by-numbers book. The end result of all this can be heard on the airwaves everyday. In short, it's the state of radio in the Tri-Cities.
 
Ah HAHA! Well first off, let me include my "state of radio-info message boards in the Tri-Cities"...

It never fails that when someone wants to come out with such bold statements about things, it almost ALWAYS comes from a "new" user, in their 2nd post of ALL-TIME, in other words, someone we all know who is too chicken sh*t to say those things and actually let someone KNOW WHO HE IS! I believe myself, and yes crossman, maybe twsp are the only people who actually tell who they are. Apologies if I missed anyone, I don't remember all the real names that come up in here.

On the other hand, I never said I didn't enjoy that. It was pretty entertaining and I'm rather disappointed that synopsis didn't continue to include the other 94 stations in the market. Isn't your version of "state of radio in the Tri-Cities" pretty much the state everywhere though?
 
Warlock makes some pretty good points. I do think there is a little more to each story the paragraph's he has shown us. "4 and hit the door", gotta love it!!! I really don't complain about my salary because of that very reason. Radio, in general, is the same everywhere. Cookie cutter and dull. Result of consol. There are, in my opinion, some really good jocks in the Tri.....but they either coast or are squelched by management. There are also some unique things that happen on some of the stations that don't happen in other markets. Some good, Some bad.

I think the reason warlock didn't mention the other stations in the market, is because they are outside signals coming in, non-players or flankers for thier cluster's flagship. But I don't want to put words in his post.

And the reason I don't use my name on this message board,J, is simple. I am gainfully employed and enjoy my job. Not that I'd ever post anything on here that would compromise the company I work for. Like numbers that my company pays big bucks for. You never know who could be looking at them.....maybe someone who programs who doesn't have access to them. That may not seem like a big deal to some, but I bet the honchos that run the company might possiblly have a name for that. Or maybe I just don't want to burn any bridges, because radio is a small world, A lot smaller than it used to be.
 
Warlock:
I must say you finally got it right. But I don't think it's just the Tri-Cities, but the industry as a whole. We unfortunately, be it a lowly board-op or seasoned voice in the market are in a new era whether we like it or not. Thanks to the dudes in Dallas who came up with that infernal machine I like to call "Scotty the Computer", What I remember in Tri-Cities radio as a kid in the 70's listening to WETB, WJSO and of course WNOX in Knocksville, WLAC in Nashville and the Big 89 in Chicago is what radio used to be before,"technology"
and "progress" took over. The days of "personality radio" are over. Today, you read cards and try to sound like a jock of the old days. Pardon me if all this sounds like dribble and all over the road. It's hard to type, think and eat Kibbles & Bits at the same time. My multitasking needs work-----Dawg
 
J-Street:
Here's one that'll make ya run down the hall. Don't ya think it's more fun to be anonymous on rumor boards such as this than to tell everyone who you are? It's not like we're trying to find a date or anything. Just remember the common disclaimer of radio and tv " the views and opinions expressed on this program are not
those of So & So Broadcasting. Listener discretion is advised"
 
I nominate Warlock for "Poster of the Month." Well said, well spoken and right on the money. Well done.
 
Well I just can't win for losing. Let me clear it up a little bit. Anonymous names on here ARE fun, who knows, maybe I have one of those too. What's childish is when someone makes a brand new name for no reason other than to bash someone or something; when they come up with their 2nd post in history and it's just to talk about how WXXX sucks, or something like that. But I agree with crossman, I didn't say that just for Warlock, that was for everyone. Warlock's post was entertaining and fairly accurate. Well done. My only addition to that is what I said before, what he said about the Tri-Cities is pretty much true everywhere.
 
Let me make something perfectly clear to Mr. Street and to anyone else that might question why I "Came out with such a bold statement" after only two posts. First, I've been reading these posts for a very long time. Second, the reason that I've only posted twice (3 times now) is because I haven't had anything else to say. That's a philosophy Mr. Street could learn much from.
 
Whatever you say Warlock. Prove it... what's your name? Where do you work? That's right, you wouldn't be man enough to tell anyone. Anyone can hide behind fake names on here. But I believe I said before, that statement wasn't just for you! Don't take such offense.
 
And don't forget, I said I agree with you! You made some great points on just about every station. By they way, where did the "modify" button go? Hmm, maybe it had a format change too.
 
I think Warlock had the post of the year.

But I do think this market is particularly backwards. Perhaps its because there isn't a union to fight to keep pay liveable for jocks. Perhaps its because there are a lot of doo-hicky stations in Erwin or Church Hill or Abingdon or wherever owned by the same guy since 1957 and he's content to do it the same way.

I look at Bill Meade. Can anyone imagine a talk show in any other market that has lasted for 16 years . . . and NEVER HAD A PRODUCER????? That is cost cutting to the max.

You've hit the music market. What about talk- which is where a radio performer shines today?

I mentioned Meade. The Hills bought Power Talk basically to get into the state legislature. Super Talk just went all FM- and all that did was cut its signal to markets such as Johnson City where the AM was stronger than the FM and would account for 20-25% of its audience.

And what else is there? A guy from Florida who tries to do a quasi-local show here?

Two all-sports stations with no local hosts?

The fact is- be it music or talk- nobody in this market wants to take a risk and they are satisfied with mediocrity and letting station X beat them. There's tremendous potential out there- but nobody wants to take a risk.

It is disturbing that the one station that has really made a move over the past decade- WGOC- did so only after they were bought by Citadel and they turned a "nobody listens to it" oldies station (WJTZ) into a great format- classic country- but jetisoned all their jocks and personnel in the process.

That speaks of a lack of creativity and vision by local radio entities.
 
In retrospect I believe that I was a bit harsh with Mr. Street regarding my last post. This is an open forum and by virtue of that, all opinions should be embraced. Mr. Street allow me to apologize to you. I value ALL opinions from my brothers and sisters in broadcasting. As I reflect on my career, the airchecks I learned the most from were not the good ones, but the bad ones. I'm going to submit another posting in a day or two and I look forward to reading all comments regarding it. One other thing: I'm not hiding behind an internet handle. The name I chose to post under is one that has meaning to me.
 
If you will check your facts..you will find that WJTZ had reverted back to country(as it was befroe the oldies experiment) before Citadel made the purchase.
 
Warlock,
You are Correct Sir!!! (ed mcmahon voice)
When the "Suits" are allowed to run radio stations it's all about the Money. The less they spend, the more they keep in their pocket.
How many GM's etc... have even been "On The Air". Probably not many any more.
They are from the Business side of Broadcasting and don't appreciate the Talent
side of the Biz. Big Cheese says " Play it safe and play these 12 songs over and over cause they tested well...don't have a passion for what you do Jocks....etc etc.""" oops I've gotta go now, time to punch out on the company time clock. I've put in my 8 hours already today. Know what I mean.

UB
 
Buck, it's so good to see you back in the mix. It's been a long time...

Back to what Buck was talking about, and he's so right about this...there's not many GMs in the Tri-Cities who have ever been behind the board. Don Raines hasn't...David Widener hasn't...I don't even think Pete Nininger had (God rest his soul). Raines came from radio sales and Widener came from TV sales, hence the "bottom line" thinking. My GM, Randy Catoe, has been on the air. Of course, like any other GM, he's concerned about the bottom line. But he's also concerned about his air staff having what they need, and he'll do whatever he can within the corporate boundaries.

We've gotten all the equipment we need to compete in this market, and I think he would love to pay us more, but again that's within the corporate boundaries.

I've got a question for all y'all...how many times have you been appreciated for what you do in radio? Buck was talking about not being appreciated...I'd like your honest answer, and no smart mouth comments, please. As far as myself, I can count the times on some of my fingers...not all of them. How about you?
 
Thanks Warlock! Everything is just peachy here. I wasn't trying to come right after YOU, I just get a kick out of everyone and their mysterious IDs when no one knows who they are. I don't know about your 5 station post being the "post of the year," but it was a good one.
 
GCC- You're right- but it was more than an expiriment. WJTZ lasted for years and a frequency change and sunk the station into 0.3 books.

But that also proves my point. The one local entity tries to make a move- changing classic country to oldies in the 80s- and it's such a disaster they change back after a number of years.

But what happens there? It becomes the top rated AM and one of the top rated stations overall- and all that does is ultimately get everyone who worked there fired because the owner sold out to Citadel and they went to putting the station on satellite and closing its Blountville studios.

The point is- the market sucks. Low pay- lack of vision- and nobody is willing to take a chance.
 
Hey Pratte,

You noted radio expert, are you the one working at Bristol Broadcasting? How's that working out for you?
 
It's not.

Now, personal attacks aside, tell me the radio station in the Tri-Cities that has tried to do something new and innovative?

I mean, other than WGOC, which I was reminded by GCC was actually a return to an old format,tell me the radio station around here that actually gave local talent a chance to shine?

I can maybe see WJCW because since Bill Meade became the PD he moved some of the programming from talk (Gil Gross, Cindy Garvey, Dean Edell) to sports (more ballgames, ESPN Radio, etc.). It hasn't meant a huge ratings gain but it's winning the talk wars- and given a chance for Don Hellman and Jay Santos to get on the air and shine- not to mention Bill himself.

The only other one- believe it or not- is Power Talk. It's hardly a ratings winner but it is getting in the book- which I don't believe they were prior to the Hills taking over, and their morning man was put in office.

And what else is there?
 
It's Jay Sandos! Jay would appreciate that as he used to get mad about a certain guy in this market who could not say it right and said "Santos." Well, I guess Santos Claus is coming to town!
I think we should all wise up and realize that we are not and are never going to be appreciated the way we think we should. We all got into radio because we have really small egos and thought that being a "disc jockey" would pump it up and then when we were in radio for five, ten years and figured out that for every Stern, Limbaugh, Rick Dees, etc, there's 10-thousand of us working for under 20-grand in market #99. Well, we probably didn't consciously think about the ego thing, but I'd say it was in there deep in the psyche.
I would take the lack of appreciation by upper management if some upper management type would just give me a full-time job! For those of you who have never been fired (not many here have escaped that fate, I would surmise), be grateful that you get to talk for a living and don't have to have a real job! It sucks! Sorry for that rant.
PS: If anyone is willing to trade your job for what I am doing right now, please respond! I will certainly help you out!
Peace,
TWSP
 
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