The story behind the Geico gecko

[CrankyYankee]

Dean Jarrett, the company spokesman, said the gecko icon has been around for eight or nine years. It originated as a cute way to get people to recognize the name Geico—the gecko was holding a press conference to tell people to stop calling him when they wanted car insurance.(Read more at the following link)http://mondoweiss.observer.com/2006/05/how-the-geico-gecko-became-my-everyman-hero.html

 

[Yeziknoradio]

Dean Jarrett, the company spokesman, said the gecko icon has been around for eight or nine years. It originated as a cute way to get people to recognize the name Geico—the gecko was holding a press conference to tell people to stop calling him when they wanted car insurance.(Read more at the following link)http://mondoweiss.observer.com/2006/05/how-the-geico-gecko-became-my-everyman-hero.html

8 or nine years ago? That long ago? Where did the time go?Seems like only yesterday I was watching the very first Geck...I mean Geico ad.

 

[JMpstar]

It's good to know the story behind him. The Geico gecko is so cool.

 

[notalkallstatic]

I liked the old voice better than this new one. The accent just doesn't match him in my opinion.

 

[desertv]

No one can understand the damn lizard's Cockney accent!

 

[Markxxx]

Why would he even have an English Accent?

 

[CrankyYankee]

Here's the actor behind the Geico Gecko...

In an effort to investigate the phenomenon that has driven Geico's double-digit market-share gain, Ad Age editor Jonah Bloom wrangled an interview with the actor who is responsible for projecting the famed lizard's persona.


http://adage.com/article?article_id=109929