The Summer book is out

[Shark]

Strong book for KMPS, KZOK, KWJZ and KQMV. Not so hot for KKWF, KJAQ, KUBE and KIRO.

 

[formerKXRX]

I was going to send 'Shark' a private email, or a PM from this board, but I guess we can't do that on here. How odd.

 

[radiobootie]

25-54
1- KZOK
2- KMPS
3- KCMS
4- KISW
5- KRWM
6- KWJZ
7- KQMV
8-KUMBE
*3 way tie for 9th KMTT-KKWF-KJR-FM
10-KPLZ

 

[radiobootie]

Correction; KUBE is 8th, not KUMBE
and KPLZ is 12th, not 10th. ;D

 

[formerKXRX]

Thanks for the info !

 

[LITTLEBOYBLUE]

KBSG?? Made a few people cuts lately as well...maybe this will wind up under microscope in next year or so for library and/or format tweaks. SFO dumped "oldies" for Movin ... HOU dumped oldies for 70's based hits ... LA tweaked it to be "greatest hits" (as KBSG already did in liners...less so in music) ... gone in New York ... completely retooled in Chicago ... Boston is only one I know of that has not changed a ton in recent years. If no longer top 5 in demo ... I'd be concerned.

 

[OttoM]

KBSG?? Made a few people cuts lately as well...maybe this will wind up under microscope in next year or so for library and/or format tweaks.

It's already been "under microscope" for some time now. It no longer calls itself "Oldies". Less 50s and more 70s (but less disco, thank God).

SFO dumped "oldies" for Movin ... HOU dumped oldies for 70's based hits ... LA tweaked it to be "greatest hits" (as KBSG already did in liners...less so in music) ... gone in New York ... completely retooled in Chicago ... Boston is only one I know of that has not changed a ton in recent years. If no longer top 5 in demo ... I'd be concerned.

And just what format would YOU change it too? All the example you cite are taken by Seattle stations.

 

[airwaver]

I see KIXI was one-up over 710 KIRO for 3-7pm TSL HOURS in the 18-34's at 4:45!

KIRO's TSL here: 1:30 - but a better CUME in this area...

The WOLF drops a little in the 25-54's for 3-7pm......KMPS prevails!

Hooo-hum - just wait for Fall's book folks.....THAT'LL turn heads...

 

[djdan]

Wait for the four book before killing off KBSG. It is having trouble on a four-book, but some other stations are in bigger trouble: KBKS,JACK, KVI, KNDD come to mind.

What format is out there for these stations? WOLF is showing that knocking off the Country leader is not as easy as everyone on this Board predicted. Seattle is a heritage market and is slow to change.

MOVIN is behaving like many niche formats do in this town. People are willing to check it out, but a gimmick format has about a year lifespan. JACK appears to be th latest casualty.

 

[LITTLEBOYBLUE]

Wait for the four book before killing off KBSG. It is having trouble on a four-book, but some other stations are in bigger trouble: KBKS,JACK, KVI, KNDD come to mind.

And just what format would YOU change it too? All the example you cite are taken by Seattle stations.

My point not that it's a dead deal ... just that many many other markets abandoned oldies as we know it (remember at one time dang near every station in the market seemed oldies-based!!). Some have chosen a hard-core flip; others have evolved. I have said before that I've always favored a "gold" format -- and would brand KBSG as "Best Solid Gold"; keep the basics they have in place (so it doesn't FEEL like a format flip) of jingles, personality, CVD voiced liners, etc. Maybe just go after that gold library with a foreground approach (WARM already does wide library with a mellow, background approach ... KJR seems to want to hide in a jukebox respect-the-music shadow rather than take the "proud of heritage" position they had just before Cheap Channel started signing the checks). I can already hear everyone's argument about "it has been tried..." "music must be highly familiar, etc." but if we don't start giving people a FOREGROUND reason to get excited about a station, listeners will take a "pass" on the jukebox appliance approach and dump a partially acceptable music mix for a totally customized off-air one.

Think one could do a decent gold-based format with a HINT of full-service (especially if you're in the same bldg as a news station!!) and basically hold a pretty respectable position 25-54. It could even be marketed in conjunction with KIRO as the music counterpart ... KIRO the "traffic/news" counterpart to the music station. Or...if the blow-up of 107 is indeed in the works (who knows??) ... maybe there's even a way to play on the "1-0-7 ... 7-1-0" thing to market the station as co-branded twins. LOTS of ways to take all these assets --- but time to think about what SHOULD be done in this market, not make decisions based on what others have done in OTHER markets and whether it's safe to proceed here. Prop's to Sandusky for at least taking that approach and being first on board Movin ... nice to see they took a chance and didn't wait for it to "work" in Detroit or Las Vegas before trying Seattle!

But I can easily see KBSG going as-is until next spring/summer without any real major $$ or audience fallout. it still has plenty of legs and momentum.