> > > Mexican clouds are moving in before September is over.
> > > Hide & watch.
> > >
> > Buenos noches, Soleado 97.1.
> >
> > I'd guess CC is simply looking for their lowest performer
> to
> > dump out of and put on a Hurban format. That doesn't mean
>
> > Sunny is a bad format or isn't growing, it just happens to
>
> > be the new kid on the block and hasn't made a big splash
> so
> > far. Sure, it could grow over the next few years and
> build
> > respectable numbers, but CC is on such a tear to
> capitalize
> > on this Hurban movement. In any other situation, 14
> months
> > would be completely ridiculous to dump out of a format.
> > You've got an investment to recoup from purchasing the
> > music, hiring an appropriate PD, hiring known talent (and
> > having to buy out their contracts,) etc. All I can
> confirm
> > from within the CC walls is that there will definitely be
> a
> > change there, soon. The specifics are unknown to me, but
> > it's pretty obvious what the format will be. The big
> > question is how Hispanics will react to a voicetracked,
> > non-community-oriented station. I don't see the same
> > techniques they force on 'white folks' working very well
> on
> > that demo.
> >
> > And there's no conscience there--remember how they
> > unceremoniously dumped out of heritage rocker KLOL in
> > Houston not so long ago, to bring on a Hurban format
> there.
> >
>
>
>
> If CC was to Flip Sunny to a Hispanic format, I would bet on
> the "La Preciosa" Mexican oldies format over Hurban. Isn't
> KZZA already doing Hurban? Plus Hurban could hurt Kiss to
> some degree.
>
> Check out the San Jose and Las Vegas ratings to see how well
> Preciosa is doing for CC. They just switched (or will
> switch) an oldies station in San Diego to Preciosa. I
> wouldn't be surprised to see CC expand the format to Texas.
>
What about "La Kalle"? (I think that is the format)
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</P>
> > > Hide & watch.
> > >
> > Buenos noches, Soleado 97.1.
> >
> > I'd guess CC is simply looking for their lowest performer
> to
> > dump out of and put on a Hurban format. That doesn't mean
>
> > Sunny is a bad format or isn't growing, it just happens to
>
> > be the new kid on the block and hasn't made a big splash
> so
> > far. Sure, it could grow over the next few years and
> build
> > respectable numbers, but CC is on such a tear to
> capitalize
> > on this Hurban movement. In any other situation, 14
> months
> > would be completely ridiculous to dump out of a format.
> > You've got an investment to recoup from purchasing the
> > music, hiring an appropriate PD, hiring known talent (and
> > having to buy out their contracts,) etc. All I can
> confirm
> > from within the CC walls is that there will definitely be
> a
> > change there, soon. The specifics are unknown to me, but
> > it's pretty obvious what the format will be. The big
> > question is how Hispanics will react to a voicetracked,
> > non-community-oriented station. I don't see the same
> > techniques they force on 'white folks' working very well
> on
> > that demo.
> >
> > And there's no conscience there--remember how they
> > unceremoniously dumped out of heritage rocker KLOL in
> > Houston not so long ago, to bring on a Hurban format
> there.
> >
>
>
>
> If CC was to Flip Sunny to a Hispanic format, I would bet on
> the "La Preciosa" Mexican oldies format over Hurban. Isn't
> KZZA already doing Hurban? Plus Hurban could hurt Kiss to
> some degree.
>
> Check out the San Jose and Las Vegas ratings to see how well
> Preciosa is doing for CC. They just switched (or will
> switch) an oldies station in San Diego to Preciosa. I
> wouldn't be surprised to see CC expand the format to Texas.
>
What about "La Kalle"? (I think that is the format)
<P ID="signature">______________
Check my website www.freewebs.com/radiostuffandnews
</P>