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THE TICKET DID WHAT!???!???!??

DavidEduardo said:
If you look at the Atlanta weeklies, it was not the contest that drove the large wobble.
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There was no other explanation, and the station retained that increase for a second book.

DavidEduardo said:
Does not match the weeklies. In fact, that was the opposite effect.
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I'm not saying the play by play attracted the audience. But rather the inclusion of the Stars in the playoffs could be discussed throughout the day. Also the Mavericks were in the NBA playoffs, but their games air on a music station. This station gave Mavericks fans a place to talk about the NBA playoffs. For other major sports stations, the local talk shows drive the audience, not the play by play.
 
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TheBigA said:
There was no other explanation, and the station retained that increase for a second book.
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The normal explanation is the retirement of a household or two that did not use the station and the addition of one or more that used it heavily. We see this all the time.
TheBigA said:
I'm not saying the play by play attracted the audience. But rather the inclusion of the Stars in the playoffs could be discussed throughout the day at a time when other sports are either off or inconsequential to the Dallas market. For other major sports stations, the local talk shows drive the audience, not the play by play.
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But the station has had similar bounces over the 24 months I looked at and none seem to be anything but panel turnover and sample related. If you look at a tighter demo than 12+ (I looked at 25-54 men) you see very erratic week to week numbers, and periods of higher numbers and lower ones for every significant station.

Of course, I see it even more looking for Spanish dominant women 25-44, for example, where the panel is very thin and one household can represent a full week share or more. The PPM only works well when the panel is built as a panel has to be: a fully proportional mirror of the market on every stratification variable.
 
TheBigA said:
Then Nielsen is a fraud, and their ratings are worthless.
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We all say that when we have a bad book. :cry:

As long as advertisers depend on Nielsen, we will keep using Nielsen.

Most of the current issues are due to the pandemic, the difficulty in recruiting for the panel and the inability to get meters from Asia for new panelists or replacements for existing ones. All of us understand that Nielsen is not at fault for the effects of the pandemic.
 
TheBigA said:
But stations have experienced jumps like this before the pandemic. We see it every Christmas. KDGE has a 10 share.
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Those Christmas jumps are not Nielsen errors. We saw it in the diary long before the PPM and we see it in both measurement systems now. That data is real. It's not a mysterious "jump" but an accurate measurement of seasonal programming.

I've done one-on-one perceptual research for a Spanish language AC station in LA in the past, and seen how Hispanic women flocked to KOST in December for the Christmas music. The only commentary was that they did not play enough religious-based Christmas songs.
 
TheBigA said:
Which is potentially what this is. You had a ratings period when two Dallas teams were in the playoffs, causing unusual interest in what the sports hosts were talking about.
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As I said, the indvidual weeks are up and down and still are. There is no "build up" towards playoffs, which would be what we often see in other professional sports season wrapups. In this case, the number bounce. And the morning show driven overall increase began well before the playoffs. I do not see a statistical relationship.
 
DavidEduardo said:
In this case, the number bounce. And the morning show driven overall increase began well before the playoffs. I do not see a statistical relationship.
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So you discount the value of content and circumstance. It's all chart wobble. Yet in Boston, the Sports Hub also shot to #1 during this same period, most likely driven by the Celtics and the Bruins in the playoffs.
 
TheBigA said:
So you discount the value of content and circumstance. It's all chart wobble. Yet in Boston, the Sports Hub also shot to #1 during this same period, most likely driven by the Celtics and the Bruins in the playoffs.
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And in that market the weeklies are a consistent stair-step as anticipation of making the playoffs increased. In Dallas, the numbers wobble up and down, which is not how the PPM in pre-pandemic times, showed sports build-ups as a team became more and more certain to get to playoffs.

Dallas looks more like a combined panel lack of proportionality and shortage of metered households (caused by the lack of meters) which makes individual panelists in certain narrower demos vastly over-weighted.
 
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