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The True oldies channel question
- Thread starter jras20
- Start date
jras20 said:
I was going to ask the same questions. 4 songs and a commercial break come on. I guess they come from the KILT-FM school of radio. :
The reason the True Oldies Channel has so many commercials is that ABC/Citadel/Cumulus requires several minutes of network spots to air each hour. The contracts to air those satellite formats are mostly based on your AQH, and, depending on your ratings and market size, you can get the programming free if you agree to air all of their spots. However, I believe you have to give them 6-8 minutes of inventory an hour. On most of those formats, they have three breaks an hour, which have to air some of the network spots, and you have the option of airing your local spots or going back to the music. There's a song coming out of the network break that's optional and never plugged by the network announcer. Stations that have the local spots cover it while those who haven't sold that time frame go back into the music early. In the case of an Austin station, you'd expect them to have those extra spots. So, you get long stopsets because you have both local and national spots to air.
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