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The True Oldies Channel

I am getting WPLJ 95.5 HD 2 The True Oldies Channel from New York City on W289BE 105.7fm 38 watts from Ellenville, NY

I think Citadel Broadcasting should put WARM 590am The True Oildie Channel on WBHD 95.7fm
 
Anyone remember when WARM was simlucast on 97.1? The call letters were WYRM as years prior Susquehanna dropped the WSBA-FM calls in York in favour of WARM-FM . I don't think it lasted too long though, and if I remember correctly 97.1 was first WYRM, then it switched to John Garabidian's City-FM format as WYXY (97-YXY), then it became Hot 97 WBHT, now today's 97 BHT.
 
It was pretty close to CHR although it seemed to mix a wide variety of dance and rock-based hits that today seem a bit broad for a CHR format. When you had stations evolving and splitting from traditional CHR (going either CHuRban, Hot AC, Modern AC) it sounded like the City-FM format was playing top chart tracks from all these formats. WILI in Willimantic, CT used to use it, and called themselves "I-98 City FM."

YXY aired the format using a mix of live and mostly satellite dayparts.

I need to make a correction as I just remembered this: The proposal was made to call it 97YXY but management was convinced by programming that is was to similar to the style of 98.5KRZ (frequency then 3 call letters); when the format debuted it was actually called Y97.

I believe it was initially LMAd by WARM for the WYRM simulcast and then eventually sold to Susquehanna. I hope I have that correct because, if I recall correctly, I think it was rather controversial at the time as the company who was awarded the license (this was in the day before highest bidder auctions) during a comparative hearing process was selected based on their proposal to serve Mountaintop, but as soon as the station went on the air it was being leased and programmed by another operator, and was a simulcast of an existing station. I think this was the first time this happened, and it was during the infancy of LMAs.
 
I want to jump into this one because it was one of the strangest urban legends in the market. I was there at the time and word was that the late Bob Crawford got the license with money fronted by Susquehanna because minority ownership was the quickest way to get to the top of the filing list. Then Susquehanna immediately bought it. Our original belief was that simulcasting WARM would get us back to double digits by covering the ever increasing nulls. Remember, at the time, we were still carrying an 8.5 12+. But they never gave it a chance because soon after that we went talk and the rats left the Titanic. On another note, everybody wishes the "old" WARM would return. But times have changed and it would never work now. We were unique to the market, just like WABC was for New York, WLS for Chicago, and the list goes on and on. Our target audiences got older and advertisers don't cater to us old farts (can I say that), although I'll put my purchasing power up against any of Frankie's listeners. The fact is, we aging baby boomers go on a buying frenzy in our late 50's because we know that the money will dry up when social security starts so we buy that last car, living room suite, washer, dryer, etc.
 
I, like Norm work there when the switch was made. Norm has the story right. And I had Banana Joe Montione and Jim Loftus come in while working on Magic and Jim said: "have him do your last two hours." It was a Sunday and they actually looked like 2 bums. So Joe did some air time on Magic before moving on to Y97. Bill Sheriden was the P D after the Loftus-Montione era.
 
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