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The Truth Comes Out, At Least About 107.5

R

RoddyFreeman

Radio One has to be the most mismanaged radio group in town. They apparently lied to their own salespeople, telling them that the reason for the 107.5/102.5 simulcast delay was some engineering issues. And the salespeople have been telling that to clients. It takes about a minute to simulcast a station in the same cluster. Wouldn't saying nothing have been preferable to lying? At least they made the right decision regarding 107.5.

The 107.5 signal has (obviously) become a direct urban AC competitor to Kiss 104.1. They are now saying that mornings will be Steve Harvey, afternoons Michael Baisden and the other dayparts will be urban AC. The simulcast with 102.5 will begin after details are nailed down with Premiere Radio (for Harvey) and ABC (for Baisden). Ballentine and Sharpton will be dropped.

Radio One is still saying that after a short simulcast with 102.5 and 107.5, Praise will move to 102.5 from 97.5, and 97.5 will simulcast with 107.5 (which I don't agree with). But who can say for sure?
 
http://www.1075wjzz.com/

In a radio rarity...the GM leaves his voice mail number on the (old) station's website, and invites listeners to contact him. He also tells the truth...that PPM is to blame.

I actually think they are telling the truth. It takes some time to get a computer loaded up with music and imaging...and getting the imaging recorded.

The mismanaged part, however, may be correct. It sounds like they were making decisions up until launch in regards to playlist and other issues. In other words...they had no final plan when the decision to nix WJZZ came down.

As for moving Praise to 102.5...did Clear Channel secretly take over? The entire footprint of the reach of the station changes entirely.

http://www.radio-locator.com/cgi-bin/pat?call=WPZE&service=FM&status=L&hours=U
http://www.radio-locator.com/cgi-bin/pat?call=WAMJ&service=FM&status=L&hours=U

(These links will change once WAMJ calls move to 107.5)

I suspect they are wanting "Majic" to replace Hot 107.9 as their market flagship...thus the simulcast.
 
102.5 has a better signal over the actual city of Atlanta and areas where Praise's audience lives and works. The 97.5 signal is one of the worst in the metro. It is a good move. I would consider trying another format on 97.5 in the future though. When 107.5 upgrades, the simulcast won't be necessary. I wouldn't take the chance someone may lose the 97.5 signal on the north-end and scan up, reaching 104.1 before reaching 107.5. I like the decision to drop half of the talk and focus on becoming a strong Urban AC competitor. 107.5 can benefit from a weak 104.1 signal on the north side, the same way 95.5 benefits from a weak 107.9 on the north side.
 
Mr_Winston-Salem said:
102.5 has a better signal over the actual city of Atlanta and areas where Praise's audience lives and works. The 97.5 signal is one of the worst in the metro. It is a good move. I would consider trying another format on 97.5 in the future though. When 107.5 upgrades, the simulcast won't be necessary. I wouldn't take the chance someone may lose the 97.5 signal on the north-end and scan up, reaching 104.1 before reaching 107.5. I like the decision to drop half of the talk and focus on becoming a strong Urban AC competitor. 107.5 can benefit from a weak 104.1 signal on the north side, the same way 95.5 benefits from a weak 107.9 on the north side.
Click to expand...

Good points, but I swear 107.5 is now one of the worst on the ATL dial now.
 
jal41 said:
http://www.1075wjzz.com/

In a radio rarity...the GM leaves his voice mail number on the (old) station's website, and invites listeners to contact him. He also tells the truth...that PPM is to blame.

I actually think they are telling the truth. It takes some time to get a computer loaded up with music and imaging...and getting the imaging recorded.

The mismanaged part, however, may be correct. It sounds like they were making decisions up until launch in regards to playlist and other issues. In other words...they had no final plan when the decision to nix WJZZ came down.

As for moving Praise to 102.5...did Clear Channel secretly take over? The entire footprint of the reach of the station changes entirely.

http://www.radio-locator.com/cgi-bin/pat?call=WPZE&service=FM&status=L&hours=U
http://www.radio-locator.com/cgi-bin/pat?call=WAMJ&service=FM&status=L&hours=U

(These links will change once WAMJ calls move to 107.5)

I suspect they are wanting "Majic" to replace Hot 107.9 as their market flagship...thus the simulcast.
Click to expand...

Jal41, 102.5's coverage area looks as if it shifted more SW. Maybe im over looking something, but it looks different.
 
Mr_Winston-Salem said:
102.5 has a better signal over the actual city of Atlanta and areas where Praise's audience lives and works. The 97.5 signal is one of the worst in the metro. It is a good move. I would consider trying another format on 97.5 in the future though. When 107.5 upgrades, the simulcast won't be necessary. I wouldn't take the chance someone may lose the 97.5 signal on the north-end and scan up, reaching 104.1 before reaching 107.5. I like the decision to drop half of the talk and focus on becoming a strong Urban AC competitor. 107.5 can benefit from a weak 104.1 signal on the north side, the same way 95.5 benefits from a weak 107.9 on the north side.
Click to expand...

WPZE, at 97.5 had a pretty fair coverage (and audience) in the NE metro. Now it's nothing - not because of the signal of 102.5, but because of the signal of 102.3/Buford, which wipes out the classy gospel station in NE metro.

Nice goin', RadioOne. :mad: (...and you paid how much for the research?)
 
I can listen to 102.5 on a small portable radio in Buford and Sugar Hill and it is a stronger signal than 97.5, which had problems on that same radio, due to 97.1 The River. If you have a cheap radio and don't have a good antenna and live near I-985 at Highway 20, you may have a problem, but for most of northeast Atlanta, the 102.5 signal is stronger. If you live near 102.3, you need a good radio and use the antenna or buy one for it, but you have the same problems with 97.5 and yes, 97.1 is a serious problem for 97.5 in eastern Gwinnett/Hall/Barrow/southeastern Forsyth. Very few Praise listeners live in that area though. Radio One is looking at their signal over the densely populated areas and the strongest signal over the buildings, where people listen work. I've seen C0 and C1 signals in this market that are almost non-existent inside the buildings. More of their potential audience lives in Cobb and North Fulton than Gwinnett and Forsyth and the concentration of work places is in the core of the metro (I-285). A good signal over I-285 is more important than a good signal over the exurbs. I live in North Gwinnett and listened to both 102.5 and 107.5 to compare the music.

As I said above, I had a chance to listen to 107.5 and at times it's difficult to tell if 107.5 changed formats. The old jazz format wasn't all jazz. It was Jazz/Urban AC. I'm guessing this is why so many people didn't notice the format flip at first. I think it's too early to accurately comment on the change.
 
Am I crazy or is this history repeating itself? When the 107.5 carrier first appeared in 1998, they ran with the moniker "Magic 107.5" and did some "jammin oldies" R&B format until flipping to smooth jazz in 2001 when WJZF dumped the format and became Kiss 104 (which was also reborn was it not?).

The 107.5 before that was some toilet bowl translator for the Moody Bible Institute, IIRC the transmitter was on Sweat Mountain, city of license was Roswell. I was glad that ANYTHING took the place of the God squad- the Jammin Oldies was what some called "Interracial" oldies (meaning a Hall and Oates track got played) was kind of like a Kiss 104 for white folks I guess.

I hate to see Smooth Jazz 107.5 die, guess that means we only have one REAL Jazz station left and that's WCLK, if they ever dump it, we know radio is dead for sure. I never thought WJZZ was true smooth jazz comparing to the late WQCD and other traditional SJ stations, they were heavy on the R&B and soft rock/MOR with very little modern jazz tracks.

Interesting that on the website the GM clearly cites the people meter as the reason for justifying the change in format. I do think they are going head to head with Kiss and have a clear advantage on the northside. Kiss gets clobbered by some country station north of Canton and dies out up I-85 in Suwanee.
 
Yup, Radio One did have Magic 107.5 back in the early 2000s. Remember, 107.5 was suppose to be the simulcast of HOT 97.5. The smooth jazz format was on 104.1 while KISS was still on 104.7. Once smooth jazz was dumped from 104.1, Radio One picked up the format and flipped MAGIC 107.5 to Smooth Jazz 107.5. Radio One wasn't quite done with the Urban AC just yet. The format was placed on 102.5 since Radio One did a LMA from New Mableton Broadcasting.
 
All Access butchers the reporting of the expected moves with the radio one cluster. The first sentence reports that Steve Harvey moves to 107.5fm, which does meet our expectations. The next sentence says that WPZE is currently simlucasting on 107.5fm, which is wrong and not in the expected moves. The expected move is that 97.5 will simulcast 107.5's Magic. The article then says that Praise has moved to 102.5fm, but while that is expected it is still only on 102.5fm at this time. It then mentions that further moves might come due to the concern about Kiss 104..5 (when it should be 104.1).
 
Maybe it is still too early to tell, but I like the music at Kiss 104.1 more. The right playlist is important for the success of Magic 107.5. Outside of mornings, I don't think Kiss has much to fear at this point. Things could change with the right personalities and a few playlist adjustments.
 
I see no evidence whatsoever of a brain being involved in Radio One's decicions in Philly. They flipped a successful format to make room the the EIGHTH R&B/Urban station in a market SATURATED with Urban formats. Now its slightly tweaking subtle changes into one certain station in a sea of the same sounds....what....there will be one less bass drop on one certain station? Oh,maybe THAT station will use a little more treble in its music and THIS one will add a .005 second echo. WOOWWWW HEAR THE DIFFERENCE??? AMAZING
 
ShawtyBlack_ATL said:
KISS 104.1 is just like V-103. Same music, stale jocks. Too much repetition.
Click to expand...

Nope...nowhere near the same in terms of the music.

V-103 is urban top 40. Kiss 104.1 is urban oldies (60's-90's). Majic 107.5 (It is with a "j") is urban AC (80's, 90's, now). Hot 107.9 is harder edged rap.

Or think of these equivilants to the stations that attract a mostly white audience:
V-103...Q100 or Star 94
Kiss 104.1...True Oldies 106.7 or 97.1 The River
Majic 107.5...B98.5
Hot 107.9...Project 96.1
 
jal41 said:
ShawtyBlack_ATL said:
KISS 104.1 is just like V-103. Same music, stale jocks. Too much repetition.
Click to expand...

Nope...nowhere near the same in terms of the music.

V-103 is urban top 40. Kiss 104.1 is urban oldies (60's-90's). Majic 107.5 (It is with a "j") is urban AC (80's, 90's, now). Hot 107.9 is harder edged rap.

Or think of these equivilants to the stations that attract a mostly white audience:
V-103...Q100 or Star 94
Kiss 104.1...True Oldies 106.7 or 97.1 The River
Majic 107.5...B98.5
Hot 107.9...Project 96.1
Click to expand...

Come on Jal41, you know I know what KISS and V's formats are. I was talking about V103 playing the same songs over and over. Same with KISS 104.1 especially with no new music at all.
 
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