The Twister has gone Platinum!

[TroyG]

I was wondering if this format might work for The City of Houston. KTYS in Dallas made the flipped to Soft Oldies yesterday. I was looking over at their playlist, and I think it will draw the same amount of people who listens to Sunny 99.1 at their jobs. I hope one of these poorly-rated stations in Houston could pick it up: Here's the Playlist from the 8 AM hour:

7:59A "We're All Alone"-Rita Coolidge
8:05A "Let's Stay Together" The Rev. Al Green
8:08A "It's Impossible" Perry Como
8:12A "Lady Love"-Lou Rawls
8:15A "You Baby"-The Turtles
8:18A "Sundown"-Gordon Lightfoot
8:22A "...And I Love Her" The Beatles
8:24A "You've Got a Friend"-Carly Simon
8:29A "Georgia on My Mind"-Ray Charles
8:32A "Midnight Confessions"-The Grass Roots
8:35A "Your Smiling Face"-James Taylor
8:41A "More Than I Can Say"-Leo Sayer
8:45A "Son of a Preacher Man"-Dusty Springfield
8:47A "Since I Don't Have You"-Art Garfunkel
8:53A "Only You"-The Platters
8:56A "Wild World"-Cat Stevens
8:59A "Diamond Girl"-Seals & Crofts

The New Platinum 96.7 is trying to lure listeners 45 and up who normally listens to K-LUV or K-VIL at their jobs. I hope Houston will be next. 93.7 would be the right spot, sending Classic Rock over to KLOL, and Rock'n Roll shall be re-born there.

 

[Twilight Lounge]

This not only would be my favorite station but one that my parents could listen to as well. I just can't believe that we don't have a station that wants to cater to the fastest growing segment of our population... (I know, I know... 65 years olds don't run out and buy cars, booze and electronics..) but still.

Keep posting the playlists. It will give me direction for my next ipod playlist.

 

[fredthehead]

"Soft Oldies"???????????????? Oh good Lord! Do they actually pay people to come up with this crap? Let's throw a dart..............yesssssssssssssssss!! IT LANDED ON SOFT OLDIES! Ok let's program that!

 

[sdh483]

Oh man I do wish we did have this format in Houston. The market right now is so dull we need a breath of fresh air and some freaking oldies. K Hits plays the same rock songs you can hear on five other comm. stations and not enough gold. Sunny is too disco-y and we lost smooth jazz. Why do advertisers think 55+ is not a good target?? I'm sure they have more income than, say, the 12-18 year olds. There's plenty of old folks in Houston and the surrounding areas (and the old at heart), why not?

 

[oldjohnny]

I hope Houston will be next. 93.7 would be the right spot, sending Classic Rock over to KLOL, and Rock'n Roll shall be re-born there.

You know, everything was making sense until this. Stop Dreaming. Just let it die already.

I also find it hard to see a soft oldies station here in Houston since we just had an oldies station go another direction.

 

[TroyG]

Here's what Platinum 96.7 played in the last 30 minutes: (Between 1:30P & 2P)

Poor Side of Town-Johnny Rivers
Long, Long Time-Linda Ronstadt
Personality-Lloyd Price
My Baby (Loves Lovin')-White Plains
Hitchin' a Ride-Vanity Fair
P.S. I Love You-The Beatles
Last Night-The Fifth Dimension
You Are So Beautiful-Joe Cocker
Something Stupid-Frank & Nancy Sinatra
Believe it or Not(Theme from "The Greatest American Hero")-Joey Scarbury
Wishin' & Hopin'-Dusty Springfield

I think Platinum used to be known as Memories 96.7, I think this station might appeal to the people who are planning to buy expensive
luxury cars, Do their shopping at The Galleria, lives in a high-rise, and owns a beach house in Galveston. Felt so sad we've lost The Wave for Bubblegum Pop, and K-QUE was the best station there is.

 

[DFWRADIO]

I was wondering if this format might work for The City of Houston. KTYS in Dallas made the flipped to Soft Oldies yesterday. I was looking over at their playlist, and I think it will draw the same amount of people who listens to Sunny 99.1 at their jobs. I hope one of these poorly-rated stations in Houston could pick it up: The New Platinum 96.7 is trying to lure listeners 45 and up who normally listens to K-LUV or K-VIL at their jobs. I hope Houston will be next. 93.7 would be the right spot, sending Classic Rock over to KLOL, and Rock'n Roll shall be re-born there.

The reason that the twister went away was because they were playing 547 more commercials that KKBQ.

 

[ilistentotheradio]

I was wondering if this format might work for The City of Houston. KTYS in Dallas made the flipped to Soft Oldies yesterday. I was looking over at their playlist, and I think it will draw the same amount of people who listens to Sunny 99.1 at their jobs. I hope one of these poorly-rated stations in Houston could pick it up: The New Platinum 96.7 is trying to lure listeners 45 and up who normally listens to K-LUV or K-VIL at their jobs. I hope Houston will be next. 93.7 would be the right spot, sending Classic Rock over to KLOL, and Rock'n Roll shall be re-born there.

The reason that the twister went away was because they were playing 547 more commercials that KKBQ.

Hahaha. Genious.

 

[Holstead]

Sirius "Movin' EZ" is mostly 70's, down tempo and damn depressing. I can't seem to turn it off.

This whole "50 is the new 30 thing" is more than just a catchy slogan to sell Viagra and Grecian Formula. There is a whole group of very active folks over 50 who are getting older but not aging. They grew up on radio, and radio better not turn away from them.

 

[Mediafrog+]

While it would be nice addition to have a "Platinum" type format on the Houston dial, it's not going to happen on a MC stick. I would at least like to see it have a chance to fail on one of the rimshots. Perhaps a place opens up after the CC divestiture shuffling, but I wouldn't hold my breath.

I think CBS's "Fresh" format would have more success than Platinum, were someone considering a flip on a full signal.

And I'll admit that I'm in the Platinum age demo, but much, if not most of their playlist is stuff I grew tired of years ago.

 

[TroyG]

I was hoping CBS would flipped The Wave for Fresh or Platinum Radio to go head-to-head with Sunny. But It's 104 that happened to be the big fish they're frying when The Wave became Hot 95-7. Good Work.

 

[bobbybooey]

Oh man I do wish we did have this format in Houston. The market right now is so dull we need a breath of fresh air and some freaking oldies. K Hits plays the same rock songs you can hear on five other comm. stations and not enough gold. Sunny is too disco-y and we lost smooth jazz. Why do advertisers think 55+ is not a good target?? I'm sure they have more income than, say, the 12-18 year olds. There's plenty of old folks in Houston and the surrounding areas (and the old at heart), why not?

The thinking is that the 12-18 year olds are still making choices about what products to buy and developing their brand loyalties... the over 55 crowd already has their mind made up about what they like and what brands they're loyal to, so advertising to that demo is a waste of money.

 

[ChuckTiller]

I'm over 55. I love Blue Bell Ice Cream. However, I am not loyal to it, unless it is on sale. HEB Creamy Creations is very tasty and costs less. I think many over 55 are willing to try something new or different. Of course, my feelings are purely subjective.

 

[rbrucecarter5]

There is more to Platinum than you Houston folks know. The station has hired long time Dallas radio legend Ron Chapman to run the station. He is an alum of KLUV, the Dallas oldies station, KVIL - which had a soft rock dynasty going in the late 70's and eraly 80's. He also was on the old KLIF - when it was the Dallas McLendon outlet. So he has 50 years of experience in DFW radio. If anybody has a handle on what will work in Dallas, he does. The playlist is hand-picked by him. It sounds a bit like the glory days of KVIL, after it assumed the throne from KLIF as the top rated Dallas station.

Personally, I think the station plays some forgotten gems. But - it also plays some clunkers. There is a reason why some of those songs aren't heard very often. I think Platinum is for an older audience, it is meant to grab the pushbutton for a few minutes in the car, maybe you like two or three songs, then something comes on you don't like and you are off to the Dallas oldies, or Dallas Jack, classic rock, or whatev ---

With a teenage daughter, I've found myself getting more into hip-hop than into songs I heard 30 years ago. Or classic rock songs done BADLY on guitar hero - that sound really good on classic rock. At 54, I'm too young for Platinum to be my only choice of station.

 

[DFWRADIO]

There is more to Platinum than you Houston folks know. The station has hired long time Dallas radio legend Ron Chapman to run the station. He is an alum of KLUV, the Dallas oldies station, KVIL - which had a soft rock dynasty going in the late 70's and eraly 80's. He also was on the old KLIF - when it was the Dallas McLendon outlet. So he has 50 years of experience in DFW radio. If anybody has a handle on what will work in Dallas, he does. The playlist is hand-picked by him. It sounds a bit like the glory days of KVIL, after it assumed the throne from KLIF as the top rated Dallas station.

Personally, I think the station plays some forgotten gems. But - it also plays some clunkers. There is a reason why some of those songs aren't heard very often. I think Platinum is for an older audience, it is meant to grab the pushbutton for a few minutes in the car, maybe you like two or three songs, then something comes on you don't like and you are off to the Dallas oldies, or Dallas Jack, classic rock, or whatev ---

With a teenage daughter, I've found myself getting more into hip-hop than into songs I heard 30 years ago. Or classic rock songs done BADLY on guitar hero - that sound really good on classic rock. At 54, I'm too young for Platinum to be my only choice of station.

I have to disagree. If an oldies station is built on Cume and not TSL then I don't think it is going to last very long. Based on your arguement that Ron Chapman is at the helm and he is picking all the songs then this station should be built on TSL. Back in KVIL's glory days... people were listening in their cars but you could also hear it in every doctor's office, dentist, oil change place, and at most 4th of July picnics. If Platnium wants to survive it will need people listening to it for long periods of time and not just for a few songs... just my two cents.

 

[cyberdad]

the over 55 crowd already has their mind made up about what they like and what brands they're loyal to, so advertising to that demo is a waste of money.

Yeah, right. I have more disposable income than any of my "desirable demo" adult kids. During the past year I've changed supermarkets, my new car purchase (cash) was a make I've never owned before, purchased two new computers from vendors never used before, purchased 16 domestic and transatlantic airline tickets (including two new "new" carriers), switched my favorite brand of beer, diet cola, wireless provider....to name just a few.

Nah....talking to me is a "waste of money".

That said, I listened to Dallas' new "platinum" format online earlier this week and found it to be almost painfully snooze-inducing. Hard for me to imagine why anyone would listen to a format so heavily laden with "downers". I never thought I'd say I prefer something off the bird, but if I wanted to hear a 70s-based "soft hits" format, I think I'd opt for a mix similar to ABC's "timeless classics" product. I'm not personally a big fan of that one either, but at least there's a little "brightness" to it.